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Infinite Reality Acquires Zappar for $45M to Expand Extended Reality Commerce Capabilities

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Infinite Reality, a leading firm in extended reality (XR) and immersive technologies, has acquired the XR creative platform Zappar for $45 million, further solidifying its presence in the commerce and digital media landscape. This acquisition enhances Infinite Reality’s capabilities in artificial intelligence, spatial computing, and immersive technologies, all of which are integral to reshaping digital commerce and media experiences. Amish Shah, co-founder and chief business officer of Infinite Reality, emphasized the strategic importance of the deal, stating, “Zappar’s strong European presence and partnerships with global brands align perfectly with our expansion strategy. By integrating their expertise into our portfolio, we’re creating a powerhouse of immersive technology that spans continents and industries.” The acquisition follows Infinite Reality’s $350 million funding round in July and is part of its ongoing acquisition spree, which includes 3D avatar platform Action Face in June, metaverse company Landvault in July, and a majority stake in Super League earlier this month. Zappar’s XR platform allows brands to create and manage 3D websites, augmented reality (AR) content, virtual reality (VR) experiences, and applications across various devices, including Apple Vision Pro and Meta Quest 3. Zappar CEO Caspar Thykier expressed enthusiasm, saying, “Joining Infinite Reality’s trailblazing portfolio empowers us to scale our technology and reach a much wider audience of clients and consumers, while expanding our U.S. presence.” Zappar’s product suite includes the Zapbox, an entry-level XR headset priced at $99.99, and its assistive technology, Zapvision, which enhances accessibility for people with low vision using QR codes. The deal also brings Zappar’s established partnerships with global brands like Disney, Bayer, Nestlé, and NBCUniversal, adding more value to Infinite Reality’s expanding global network, which includes operations in major cities such as Los Angeles, New York, Dubai, and London. Source: adweek

TRAI Launches Consultation Paper on 5G Ecosystem’s Role in India’s Digital Transformation

The Telecom Regulatory Authority of India (TRAI) has released a consultation paper titled “Digital Transformation through 5G Ecosystem.” The primary aim of this paper is to address policy challenges and propose an appropriate policy framework to expedite the adoption and effective use of new technologies within the 5G ecosystem, contributing to the comprehensive and sustainable development of India’s economy. The Ministry of Communications has emphasized that India is currently undergoing a rapid digital transformation, significantly impacting its economy and society. Reliable mobile communication technologies play a pivotal role in achieving the objectives set forth by the Digital India program. These technologies are bolstering the economy and empowering citizens by enabling services like the unified payment interface (UPI) and various innovative government-to-business (G2B) and government-to-citizen (G2C) applications. With the emergence of technologies like 5G, Internet of Things (IoT), Artificial Intelligence (AI), Augmented/Virtual Reality (AR/VR), and the Metaverse, India stands on the cusp of unlocking new opportunities for growth and innovation. India initiated its 5G services on October 1, 2022, with telecom service providers actively expanding the 5G network across the entire nation. The government has launched multiple initiatives to develop 5G infrastructure and promote research and development in this domain. TRAI has also issued recommendations to accelerate the deployment of 5G networks and services in the country. Collaborative efforts spanning various sectors have been undertaken to expedite the rollout of 5G. Beyond just infrastructure deployment, it is crucial to develop and deploy new use cases for both consumers and enterprises to realize the full potential of 5G technology. When 5G is combined with AI, extended reality (XR), and IoT, it will enable businesses and society to fully harness the benefits of these technological advancements. However, achieving this vision necessitates effective collaboration across the ecosystem, involving Telecom Service Providers (TSPs), Original Equipment Manufacturers (OEMs), infrastructure providers, and the government. Adequate infrastructure upgrades, fiberization for 5G deployment, and network densification are essential elements to fully reap the benefits of this technology across various industries. The adoption of 5G will depend on factors like dedicated research and development investments to create India-specific use cases, increased enterprise involvement, affordable devices, and consumer adoption. To accomplish these goals, TRAI has proactively released this consultation paper to identify policy challenges and propose a suitable policy framework. The objective is to expedite the adoption and effective utilization of new technologies, ultimately contributing to the holistic and sustainable development of India’s economy through the 5G ecosystem. The consultation paper is available on TRAI’s website, www.trai.gov.in, for input from stakeholders. Interested parties are invited to submit written comments on the issues under consideration by October 30, 2023, and counter-comments, if any, by November 13, 2023. Comments and counter-comments should preferably be submitted electronically via email to advadmn@trai.gov.in, with a copy to vibhatomar@trai.gov.in. For further clarification or information, stakeholders may reach out to Vandana Sethi, Advisor (Admin & IR), at 11-23221509.