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Sunday, June 28, 2026 12:33 AM

Myntra

India Inc Rolls Out WFH, Flexible Hours and Safety Measures Amid Rising Heatwave

With severe heatwave conditions sweeping across India, companies are reshaping workplace policies to protect employees and maintain productivity. Businesses across sectors are introducing work-from-home options, shorter office hours, hydration support, and safety measures for staff working indoors and outdoors. Firms such as Mercedes-Benz, NoBroker.com, and Savills India have allowed remote work where possible, while logistics and delivery companies are focusing on frontline worker welfare. Blinkit, operated by Eternal Group, is installing air coolers, fans, benches, and water dispensers at dark stores, while also distributing over 1.5 lakh glucose sachets daily to delivery partners. According to staffing firm CIEL HR, many companies are combining hybrid work models with reduced office timings. Businesses in retail, staffing, and logistics are also increasing workforce deployment and expanding dark store networks to shorten travel distances for delivery staff. The India Meteorological Department (IMD) has warned that heatwave conditions are likely to continue between April and June, with above-normal temperatures expected in many regions. Mercedes-Benz India said it is promoting remote work wherever feasible and offering cold beverages in cafeterias to help employees stay hydrated. Construction firm KEC has restricted outdoor work between 11 am and 3 pm at most sites and is supplying cold water, buttermilk, ORS, and glucose drinks, along with temperature monitoring using thermal guns. Myntra has upgraded office cooling systems with smart thermal sensors and introduced hydration options such as buttermilk, coconut water, and lime drinks. Savills India has launched employee awareness campaigns on heat-related illnesses and wellness while continuing flexible work arrangements. NoBroker.com has reduced outdoor work schedules during peak heat hours for field employees and introduced additional cooling refreshments and travel flexibility for office staff. Source: Economic Times

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Myntra Generates Over 20,000 Jobs Ahead of EORS 22 to Bolster Supply Chain and Customer Support

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In preparation for the 22nd edition of its End of Reason Sale (EORS), fashion e-commerce leader Myntra has announced the creation of over 20,000 jobs through its partner ecosystem. The large-scale hiring drive aims to meet the anticipated surge in demand during the mega shopping event, which kicked off on May 31. These roles span logistics, customer support, and last-mile delivery operations, playing a critical role in ensuring a smooth and seamless shopping experience for millions of customers across the country. Myntra has onboarded a diverse and inclusive workforce, with 22% of the warehouse staff being women, performing essential tasks such as sorting, grading, and packing at its fulfillment centers located in Bengaluru, Mumbai, Kolkata, and Delhi. The expanded team includes individuals from across India, reflecting strong geographic diversity, with hires from Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Jharkhand, Mizoram, Odisha, Tripura, West Bengal, Himachal Pradesh, Punjab, Rajasthan, Uttar Pradesh, and Uttarakhand. Out of the total new hires, approximately 4,500 delivery executives and 1,000 customer service professionals have been specifically added to strengthen last-mile delivery and the customer care workforce, ensuring faster service and resolution during the high-demand period. Myntra’s distribution network, including its robust warehousing capabilities and the Myntra Extended Network for Service Augmentation (MENSA)—a last-mile delivery network powered by local Kirana partners—will be pivotal in servicing nearly 98% of India’s serviceable pincodes during EORS 22. “This expansion of our workforce is a reflection of our unwavering commitment to prioritizing our customers during one of the biggest sale events of the year. We are especially proud of the increased participation of women and the inclusive representation from across India,” said Govindraj MK, Chief Human Resources Officer at Myntra. With the hiring boost and operational reinforcements, Myntra is poised to handle increased traffic and order volumes while delivering a smooth, reliable shopping experience. Source: PTI

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