OTT

Vodafone Idea has unveiled a new all-in-one entertainment app, catering to the telco’s subscribers with a plethora of over-the-top (OTT) content and live TV. The app boasts access to more than 13 OTT platforms and over 400 live TV channels, complemented by complimentary access to various content libraries. Priced at Rs 202 for prepaid users and Rs 199 for postpaid users, the subscription to the app aims to streamline the viewing experience by offering one subscription for multiple platforms. Dubbed as Vi Movies and TV, the app provides access to leading OTT platforms like Disney+ Hotstar, SonyLiv, Manorama Max, NammaFlix, Klikk, Chaupal, and Playflix, among others. Additionally, users can enjoy access to TV channels such as Discovery, Aaj Tak, Republic Bharat, ABP, and India Today, along with complimentary content libraries from Shemaroo and Hungama. Accessible across smartphones, smart TVs, and the web, the app enables users to simultaneously stream two content feeds on all OTT platforms. Avneesh Khosla, Chief Marketing Officer at Vi, highlighted the significance of the app in today’s content landscape, stating, “India is watching content like never before – multiple formats, multiple subscriptions, and multiplying hours on the screen every day. However, this unlimited choice also brings fatigue and complexity. We take immense pride in announcing Vi Movies & TV – one app, one subscription with the best of OTTs and TV content. We are committed to providing an entertaining experience to our consumers by empowering them to access entertainment in a simple, affordable, and accessible way. We will soon add new partners and more curated options for ease of choice for our viewer.” With its comprehensive offering and user-friendly interface, Vi Movies and TV app aims to redefine the entertainment experience for its subscribers, providing them with a seamless and engaging platform to enjoy their favorite content.