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Sunday, July 13, 2025 3:14 PM

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Vodafone Idea Launches Vi Movies and TV App for Comprehensive Entertainment

Vodafone Idea has unveiled a new all-in-one entertainment app, catering to the telco’s subscribers with a plethora of over-the-top (OTT) content and live TV. The app boasts access to more than 13 OTT platforms and over 400 live TV channels, complemented by complimentary access to various content libraries. Priced at Rs 202 for prepaid users and Rs 199 for postpaid users, the subscription to the app aims to streamline the viewing experience by offering one subscription for multiple platforms. Dubbed as Vi Movies and TV, the app provides access to leading OTT platforms like Disney+ Hotstar, SonyLiv, Manorama Max, NammaFlix, Klikk, Chaupal, and Playflix, among others. Additionally, users can enjoy access to TV channels such as Discovery, Aaj Tak, Republic Bharat, ABP, and India Today, along with complimentary content libraries from Shemaroo and Hungama. Accessible across smartphones, smart TVs, and the web, the app enables users to simultaneously stream two content feeds on all OTT platforms. Avneesh Khosla, Chief Marketing Officer at Vi, highlighted the significance of the app in today’s content landscape, stating, “India is watching content like never before – multiple formats, multiple subscriptions, and multiplying hours on the screen every day. However, this unlimited choice also brings fatigue and complexity. We take immense pride in announcing Vi Movies & TV – one app, one subscription with the best of OTTs and TV content. We are committed to providing an entertaining experience to our consumers by empowering them to access entertainment in a simple, affordable, and accessible way. We will soon add new partners and more curated options for ease of choice for our viewer.” With its comprehensive offering and user-friendly interface, Vi Movies and TV app aims to redefine the entertainment experience for its subscribers, providing them with a seamless and engaging platform to enjoy their favorite content.

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Zee Entertainment Launches 18 South Asian Channels on YouTube TV for Diverse US Audience

Zee Entertainment has made a significant move in the digital space by launching 18 South Asian channels on YouTube TV, catering to the diverse audience in the United States. This collaboration aims to meet the evolving content preferences of the expanding South Asian population in the US. The ‘Zee Family’ package offers a selection of 18 premium channels on the YouTube TV platform, dedicated to captivating the diverse and vibrant South Asian community across the United States. This partnership between Asia TV USA and YouTube TV marks a milestone in catering to the diverse needs of the South Asian population in the USA, particularly regional language speakers such as Telugu, Tamil, Kannada, Marathi, etc. The lineup includes flagship channels like Zee TV along with 17 additional ZEE channels, covering a variety of languages such as Zee Cinema, &TV, Zee Bangla, Zee Tamil, Zee Telugu, Zee Kannada, Zee Keralam, Zee Marathi, Zee Punjabi, Zee World, and others. Punit Misra, president of content and international markets at Zee Entertainment Enterprises, highlights the significance of the U.S. market within ZEE’s global strategy. He emphasizes the commitment to fulfilling the evolving content preferences of the expanding demographic in the US, providing viewers with a vast repertoire of rich, multi-lingual content from India. Ashok Namboodiri, CBO for International Business at Zee Entertainment Enterprises, underscores the importance of the partnership with YouTube TV in realizing growth objectives in the U.S. market. The collaboration ensures the provision of a diverse range of entertainment options specifically curated for the South Asian audiences subscribing to YouTube TV. Overall, the launch of these 18 South Asian channels on YouTube TV signifies a strategic move by Zee Entertainment to cater to the diverse cultural and linguistic preferences of the South Asian diaspora in the United States, enriching the viewing experience for consumers nationwide.

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Hotstar Breaks Records with 59 Million Concurrent Viewers for World Cup Final, Surpassing Previous Milestone

Disney’s Hotstar achieves a groundbreaking milestone with 59 million concurrent viewers during a highly anticipated World Cup final cricket match in India. This surpasses the previous record of 53 million viewers set just a week earlier. With no significant cricket events in the near future, Hotstar is poised to maintain this record for at least six months. The platform now holds a substantial lead in concurrent viewership over its competitor, JioCinema, which peaked at 32 million earlier this year. This achievement occurs against the backdrop of Disney facing challenges in the Indian market, including a decline in digital subscribers. Disney CEO Bob Iger expressed a commitment to the Indian market but acknowledged the need to evaluate options. Preliminary talks with potential partners, including Reliance and private equity firms, have taken place. However, the dynamics of Star India have evolved, with market conditions prompting a shift in focus to core businesses. Hotstar’s subscriber base has experienced a decline of more than 23 million in the past year, according to Disney. The platform faces competition, notably from Viacom18’s JioCinema, led by Mukesh Ambani, who has attracted top executives from Star India and invested $3 billion to stream the IPL cricket tournament for five years. Despite these challenges, Disney had high expectations for the ICC Cricket World Cup, projecting over 50 million concurrent viewers and aiming to reach 82% of India’s total annual video users during the 50-day series.

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Reliance JioCinema Secures Exclusive Deal with Pokemon for Extensive Children’s Content Offering in India

Reliance JioCinema, the entertainment division of India’s Reliance, has entered into an agreement with The Pokemon Company to feature children’s shows and movies on its platform, sources familiar with the deal revealed. This move is part of Reliance’s strategy to enhance its content library in the face of increasing competition from streaming rivals like Walt Disney Co in the domestic market. The recently signed deal designates JioCinema’s streaming app as the “exclusive” India platform partner for over 1,000 episodes and approximately 20 movies from the popular Japanese anime series Pokemon. Financial details of the agreement were not disclosed. To broaden the appeal of the content, the shows and movies will be dubbed into three Indian languages. Pokemon, a global multimedia franchise with a substantial market presence in trading cards, games, TV shows, and movies, is partnering with Viacom18, the entertainment joint-venture of Indian billionaire Mukesh Ambani that operates JioCinema. Despite requests for comments, Viacom18 and The Pokemon Company, owned by Nintendo and its affiliates, did not respond. This collaboration is part of Ambani’s broader effort to expand Reliance’s presence in the Indian streaming market, which is projected to reach a value of $7 billion by 2027 according to research firm Media Partners Asia. While JioCinema competes with streaming giants like Netflix and Amazon, its recent focus has been on challenging Disney’s Hotstar app, particularly by offering free streaming of cricket matches. As part of this content expansion, JioCinema is set to introduce approximately 3,000 hours of children’s content, including productions from Entertainment One, Animaccord, Cartoon Network Studios, and DreamWorks. These additions will be facilitated through Viacom18’s existing content agreements or integration with its other streaming platform, Voot Kids, which has been discontinued. Notably, although some Pokemon content was previously available on Voot, the new partnership with JioCinema represents a more extensive collaboration. In May, JioCinema announced a multi-year partnership with NBCUniversal, which confirmed that “kids and family programming,” including content from DreamWorks, was part of the agreement. Entertainment One, Animaccord, and Cartoon Network Studios did not respond to requests for comments. Additionally, in April, Viacom18 secured a deal with Warner Bros Discovery Inc. to bring more Hollywood and international content, such as popular series “Succession” and “Game of Thrones,” to JioCinema.

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