Infinite Reality Acquires Zappar for $45M to Expand Extended Reality Commerce Capabilities
Infinite Reality, a leading firm in extended reality (XR) and immersive technologies, has acquired the XR creative platform Zappar for $45 million, further solidifying its presence in the commerce and digital media landscape. This acquisition enhances Infinite Reality’s capabilities in artificial intelligence, spatial computing, and immersive technologies, all of which are integral to reshaping digital …