In recent years OTT platforms like Netflix and Hulu have widened up to replace the traditional television channels. This has become possible mainly due to the rapid growth of the internet. But along with all these reasons, there is one more significant reason that has made the OTT platform an inseparable part of people’s lives. It is the development of OTT technology.
- Over the top technology are the software and equipment that has made the unthinkable possible and has bypass the traditional streaming technology and famed video content over the internet. Earlier, video broadcasting was accessibleon television sets through satellite or cable. On the other hand, with OTT technology, viewers have become more prone to buying internet-enabled smart TVs, smartphones, tablets, laptops, or computers.
- Ott technology works in various ways. Accessing the video content via Over the top has become very convenient for the viewers. But behind the screen, the technicalities of OTT streaming has more complex as compared to traditional broadcasting. There is a bit more complicated process involved in OTT platform streaming. Broadcaster uploads video content on OTT video host. Then the video host transmits the data to the remote server via a Content Delivery Network (CDN). Then the viewers select the contentthey wish to stream on the user-facing video gallery. The video player on the device pulls off the video content from CDNs served through the internet. This is the overall process by which the video gets stream on an OTT platform.
- OTT video host is basic technology and the most required technology for streaming an online video on an OTT platform. Hence a professional-grade video hosting platform with OTT capabilities is needed. Few examples of this technology include Datacast, Vimeo OTT, and Brightcove. The video hosting platforms alsocome with a wide variety of tools at different prices.Some of the essential hosting features that hold a very high value and are highly important for creating an OTT platform include video monetization, gold-standard security, HTML5video players, white-label capabilities, and brand customization and API access.
- The following important factor in any OTT streaming platform is the Content Delivery Network (CDN); it is a network serverthat delivers the content to its end-user. Most online video platforms partner with professional CDNs; hence it is not the main concern for the broadcasters. But it becomes essential to ensure thatthe video hosting platform you choose uses a CDN with servers stationed around the globe. This will help in maintaining the quality of your stream for viewers everywhere in the world. It will help in avoiding buffering and lagging of the speed of the video.
Several new technologies are coming along with the OTT platforms and making video streaming better everyday. It has almost erased the usage or viewership of traditional broadcasting channels from viewers’ life. We do not know what improvements video streaming OTT platforms are going to bring shortly. But it is for sure that it will keep improving and delivering better content.