Vodafone Idea (Vi) has partnered with SonyLIV, a video streaming network owned by Sony Pictures Networks India (SPNI), to provide premium content offerings.
Vi has launched a new Rs 82 add-on recharge that includes a free 28-day mobile only subscription to SonyLIV Premium as well as a 4GB data benefit with a 14-day validity, according to a statement released by the company on Monday.
“The new proposition will enable all Vi prepaid users to enjoy SonyLIV Premium without having to worry about data quota,” the company added. This is the latest in the teleco’s efforts to use entertainment to generate engagement touchpoints.
The Vi Play feature in Vi’s app houses a variety of entertainment options. 60,000 hours of full-length movies and a range of Indian and international shows are available on the app. Vi Play also has news channel feeds in Hindi, English, and other Indian languages.
Sports properties such as the UEFA Champions League, WWE, Bundesliga, and UFC will be among the content offerings under this partnership. Vi users will also have access to the platform’s originals catalogue, which includes films such as Scam 1992 – The Harshad Mehta Story, Maharani, Tabbar, Rocket Boys, and Gullak Season 3.
The content library will contain international shows such as The Good Doctor, Fantasy Island, and Magpie Murders, in addition to India originals.