Zee Entertainment Appoints Ashish Mishra as Chief Marketing Officer

Zee Entertainment Enterprises has appointed Ashish Mishra as its new Chief Marketing Officer as the company seeks to strengthen its marketing strategy and enhance consumer engagement across its businesses.

Based at Zee’s Mumbai headquarters, Mishra will report directly to CEO Punit Goenka and oversee the company’s network-wide marketing and brand initiatives. His responsibilities will include developing stronger consumer propositions, leading marketing campaigns across businesses and undertaking strategic and special projects aimed at supporting Zee’s long-term growth.

As part of the organisational changes, Kartik Mahadev, who has been associated with Zee’s marketing operations, will transition to a new role within the company. Further details about his new position are expected to be announced soon.

Welcoming the appointment, Goenka said marketing remains central to strengthening Zee’s relationship with consumers and creating long-term business value. He highlighted Mishra’s experience in building consumer-focused brands and his strategic and creative approach.

Mishra said he would build on Zee’s understanding of Indian consumers while focusing on strengthening the company’s brand and content strategy, increasing consumer engagement and creating greater value for the business.

Source: Economic Times