ArdorComm Media Group

2021 Edition: Entertainment Habits of People in India

Based on predictions, India is expected to become the fifth-largest economy in the world by 2025 surpassing the UK. It is also the second-most populous country in the world. For such a massive population, do you wonder what kind of entertainment people like to indulge in?
Well, when it comes to disposable income, India has a stark divide. But mostly, the middle-class seeks out ways of entertainment that are affordable and not too far-fetched.
Sources of Entertainment for People in India

1) Social Media

Well, when we talk about social media, it is not only the major source of entertainment for people in India, it is also widely relied on in other parts of the world. Since social media is cheap and affordable, many people turn to different platforms for entertainment, information and news.
According to statistics, more than 51% of the Indian population has access to the internet and is present on social media platforms. The most widely used platform in India is Facebook at an astounding 79.3%.
People turn to social media for documentaries, memes, storytellers, influencers, and much more.

2) Broadcast

In India, people still prefer to watch and entertain themselves through television and soap operas. Most people watching television watch Bollywood and Hollywood movies and sports.
Even with the boom in web series and OTT platforms, TV is still widely preferred in India because it has free entertainment.

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