-By ArdorComm News Network
October 19, 2024
The Indian Institute of Management Lucknow (IIM Lucknow) has announced a strategic collaboration with TalentSprint to offer an innovative 10-month Executive Program in Sales and Marketing. This program is tailored for working professionals, combining IIM Lucknow’s academic expertise with TalentSprint’s proficiency in delivering online executive education.
Meeting the Demands of a Customer-Centric Future
As businesses increasingly shift towards customer-centric models, the importance of aligning sales and marketing functions has become more crucial than ever. A recent Forbes report states, “The future of business is customer-centric, driven by technology.” This is especially relevant in sales and marketing, where personalized customer experiences are key to success in 2024 and beyond.
In light of these evolving demands, IIM Lucknow’s Executive Program, designed in collaboration with TalentSprint, prepares professionals to anticipate customer needs, build resilient brands, and foster cross-functional integration for organizational growth.
Breaking Down Silos in Sales and Marketing
The traditional division between sales and marketing is no longer viable in today’s dynamic marketplace. Professionals must adopt a holistic approach that encourages collaboration between these two vital functions. IIM Lucknow’s program focuses on equipping participants with the necessary tools to deliver consistent value throughout the customer journey by fostering innovation, agility, and cross-functional cooperation.
A Career-Accelerating 10-Month Program
The program offers cutting-edge strategies and tools essential for thriving in a competitive business environment. With a focus on enhancing professionals’ capabilities, it aims to prepare participants for real-world challenges, helping them build stronger brands and drive organizational success.
Sabyasachi Sinha, Chairperson of Management Development Programs at IIM Lucknow, highlighted the program’s flexible structure: “With executive-friendly weekend classes, over 150 hours of interactive sessions led by distinguished faculty, and a 5-day campus immersion experience, this program is crafted for busy professionals who are committed to advancing their careers.”
A Forward-Thinking Approach to Education
Dr. Santanu Paul, Founding CEO and MD of TalentSprint, emphasized the innovative nature of the program, stating, “Participants will gain not only the latest tools to navigate the digital landscape but also a strategic understanding of how sales and marketing functions interconnect in today’s business world.”
This partnership between IIM Lucknow and TalentSprint marks a significant step in providing future-focused education that prepares professionals to excel in a customer-centric, technology-driven business environment.
Source: Shiksha