ArdorComm Media News Network
November 27, 2025
Zee Entertainment Enterprises has made a fresh push into the children’s entertainment space with the launch of KidZ, a dedicated kids’ service on its digital platform Zee5. The new vertical brings together a blend of learning-focused and fun programming curated for young audiences.
To expand its family-focused offerings, the company has teamed up with top content creators and aggregators from India and abroad, ensuring a safe, engaging and education-driven experience for kids. Accessible via a special profile on Zee5 across all devices, KidZ launches with over 140 titles in several languages, with new episodes and shows arriving every Friday. The line-up includes well-known favourites such as Boonie Bears, Vir, Chacha Bhatija and Inspector Chingum.
Zee is also building an exclusive slate of premium original kids’ shows set to debut from December 2025, combining story-driven narratives with informative elements and established character IPs. Chandan Khandelwal, Business Head for the Kids Division at Zee5 India & Global, said the goal is to build a safe, immersive destination that inspires curiosity and joy.
The initiative ties into the strategic roadmap highlighted in the company’s May 2025 investor update, which identified children’s content as a high-growth segment. With digital consumption among younger viewers continuing to surge, Zee aims to strengthen its content library and scale its reach across entertainment verticals.
KidZ marks Zee’s renewed focus on the kids category, more than a decade after the company exited its earlier edutainment experiment with ZeeQ, launched in 2012 but later discontinued as part of a strategic shift.
Source: Economic Times