WHO Urges Governments to Raise Taxes on Sugary Drinks and Alcohol to Curb Rising Health Risks

The World Health Organization (WHO) has urged governments worldwide to sharply increase taxes on sugary drinks and alcoholic beverages, warning that persistently low tax rates are making these harmful products more affordable and driving a surge in preventable diseases.

Releasing two new global reports on Tuesday (January 13, 2026), the WHO said falling prices of sugary drinks and alcohol are contributing to rising cases of obesity, diabetes, heart disease, cancers and injury-related deaths, particularly among children and young adults. Weak taxation policies, the agency noted, are allowing these products to stay cheap while public health systems struggle under the growing burden of noncommunicable diseases.

“Health taxes are among the most effective tools to protect people’s health,” said WHO Director-General Dr Tedros Adhanom Ghebreyesus. He emphasized that higher taxes on tobacco, alcohol and sugary drinks can curb harmful consumption while generating much-needed revenue for healthcare services.

According to the WHO, the global market for sugary drinks and alcoholic beverages earns billions in profits, yet governments collect only a small fraction through health-focused taxes. This imbalance leaves societies to shoulder the long-term health and economic consequences.

The reports highlight that while at least 116 countries tax sugary drinks, many high-sugar products — including 100% fruit juices, sweetened milk beverages, and ready-to-drink coffees and teas — remain untaxed. Although 97% of countries impose taxes on energy drinks, this figure has not improved since 2023.

On alcohol, the WHO found that 167 countries levy some form of tax, while 12 have complete bans. However, alcohol has become more affordable in many regions since 2022 because tax rates have not kept pace with inflation and rising incomes. Notably, wine remains untaxed in at least 25 countries, largely in Europe, despite its known health risks.

The WHO stressed that while industries continue to profit, the public bears the health fallout and societies absorb the economic costs. To address this, the organization has launched its “3 by 35” initiative, calling on countries to increase and restructure taxes so that the real prices of tobacco, alcohol and sugary drinks rise by 2035, making them less accessible and reducing harm over time.

Source: The Hindu