ArdorComm Media News Network
April 1, 2026
MS Dhoni has invested in AI-driven storytelling platform Kuku and will also take on the role of brand ambassador for its short-video app, Kuku TV, the company announced.
Founded in 2018 by Lal Chand Bisu, Vinod Kumar Meena, and Vikas Goyal, the platform operates a diverse ecosystem of apps, including Kuku FM for audio content and Guru for learning-focused entertainment. The company has also ventured into theatrical productions. Collectively, its platforms have surpassed 350 million installs and feature a content library of over 20,000 titles in multiple languages.
Dhoni highlighted the platform’s wide reach and unique content approach as key reasons behind his investment. He noted that Kuku’s ability to deliver multilingual, multi-format content at scale sets it apart, and expressed confidence in its ambition to build a globally relevant AI-powered storytelling ecosystem rooted in India.
Kuku TV, which focuses on short-format episodic content, has scaled rapidly, crossing 180 million downloads. The platform hosts a wide variety of genres, with several titles garnering over 100 million views. The company is now expanding into AI-led content formats, including mythology, science fiction, and superhero narratives.
Backed by investors such as Fundamentum, Krafton, Vertex Ventures, Granite Asia, and International Finance Corporation, Kuku has seen strong financial growth. Its parent entity reported revenue of ₹258.4 crore in FY25, more than doubling from ₹104.1 crore in the previous year, according to Tracxn. However, the company has not disclosed the size of Dhoni’s investment.
Source: Financial Express