ArdorComm Media News Network
October 28, 2025
Vikram Malhotra-led Abundantia Entertainment has unveiled a new artificial intelligence-focused division named ‘Abundantia aiON’, aimed at fusing technology with human creativity to redefine storytelling. The initiative will integrate AI across stages like ideation, visual design, and production to craft innovative films, series, and characters.
Built on the philosophy of “Human First. AI Empowered.”, aiON seeks to position AI as a creative catalyst rather than a replacement for human imagination. The division will collaborate with global tech leaders to develop creative infrastructure and train writers, artists, and filmmakers to use emerging technologies in storytelling.
The move follows Abundantia’s partnership with Collective Artists Network for Chiranjeevi Hanuman – The Eternal, touted as a “Made-in-AI” feature film set for release in 2026.
Commenting on the launch, Vikram Malhotra, Founder & CEO of Abundantia Entertainment, said, “At Abundantia, we believe technology should amplify imagination, not replace it. AI isn’t here to take over creativity—it’s here to magnify it. We see AI as a collaborator, a force multiplier for human imagination.”
The company plans to announce its first slate of AI-driven projects soon. Meanwhile, Abundantia continues to expand its lineup with upcoming releases including Subedaar (starring Anil Kapoor), Daldal (featuring Bhumi Pednekar), an untitled comedy with Madhuri Dixit, Triptii Dimri, Dharna Durga, and Ravi Kishan, and a business drama series directed by Hansal Mehta.
Source: Economic Times
