ArdorComm Media Group

Tuesday, February 17, 2026 6:54 PM

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Over 170 Million Tune In to JioHotstar for Record-Breaking Anderson-Tendulkar Trophy 2025

The recently concluded Anderson-Tendulkar Trophy 2025 between India and England drew unprecedented digital viewership, with JioHotstar attracting over 170 million users — the highest-ever reach for a Test series online. The dramatic finale at The Oval saw the fifth day of the fifth Test hit a record peak concurrency of 13 million, setting a new benchmark for live Test match streaming. Across the series, fans clocked an astounding 65 billion minutes of watch time on JioHotstar, captivated by nail-biting finishes and gripping sessions that kept the nation hooked. Marking the start of India’s ICC World Test Championship (WTC) 2025-27 journey, the series also signalled a fresh leadership era and renewed drive to dominate red-ball cricket. Coverage was streamed in five languages — English, Hindi, Tamil, Telugu, and Kannada — enhancing accessibility for fans nationwide. Siddharth Sharma, Head of Content – Sports at JioStar, hailed the achievement: “The response to India’s tour of England reaffirms Test cricket’s unmatched storytelling power. Crossing 170 million viewers and setting concurrency records is a testament to both the thrilling cricket and our commitment to immersive coverage.” Behind-the-scenes series Follow The Blues offered fans exclusive glimpses into training and team dynamics, while the live segment When India Challenged the Crown revisited India’s rich Test history in England. JioStar now turns its focus to the ICC Women’s Cricket World Cup 2025, kicking off in India on September 30. Source: Economic Times

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Democratizing Creativity: Ensuring Equitable Access to Digital Tools

“ArdorComm – Education Leadership Symposium” – A RoundTable Meet Event Theme: Democratizing Creativity: Ensuring Equitable Access to Digital Tools #ELS2025 #ELSNewDelhi #EducationLeadershipSymposium ‘ArdorComm – Education Leadership Symposium – A RoundTable Meet’ on 29th August in New Delhi will witness senior leadership from education and skilling fraternity. Academicians and educators from institutions of engineering, architecture, designing, fashion, arts, animation, gaming, and VFX will unite under one roof for a meaningful brainstorming session on ‘Democratising Creativity: Ensuring Equitable Access to Digital Tools’. In today’s digital era, creativity is no longer confined to traditional mediums—it thrives through technology-driven tools like graphic design software, video editing platforms, and AI-assisted content creation. However, access to these resources remains unequal, creating a ‘Digital Creativity Divide’. Many students, educators, and communities lack the infrastructure, training, or affordability to leverage these tools effectively. Democratizing creativity means making digital resources universally accessible, ensuring that talent—not privilege—defines opportunity. For education, this involves integrating creative digital tools into curricula, providing equitable access regardless of geography or socio-economic status, and fostering digital literacy. By removing barriers, schools and institutions can empower learners to express themselves, innovate, and participate meaningfully in the evolving creative economy.  Let’s co-create and collaborate to share experiences on innovations in the areas of creativity & design with inspiring speakers and creative luminaries. KEY DISCUSSION POINTS How can educational institutions bridge the gap in access to digital creative tools. Evolution of AI in designing and creativity. What are the new-age skills fostering originality and creative thinking? Models which can ensure long-term equitable access to digital tools in education. Role of institutes towards creative tool access on student learning and career readiness? ⁠Brainstorming the need for an industry-ready curriculum to ease the job opportunities. Who Should Attend: Educators Academicians Chancellors Vice-Chancellors Pro VCs Directors Principals Deans HODs Eminent Speakers Omjiwan Gupta Education Leader – India and South Asia Adobe Arti Dwivedi Account Manager – North, Education & Government Adobe Mohd Yaman Sr. Solution Consultant Adobe Mridu Sahai Patnaik Co FounderThe Design Village Dr. PK Gupta Vice ChancellorLingaya’s Vidyapeeth Prof. (Dr.) Chinnaiyan Ramasubramanian Pro Vice ChancellorLingaya’s Vidyapeeth Dr. Poornima Baliga Pro Vice-Chancellor SGT University Prof. Col. Virendra Kumar Malik Professor and Dean – School Of Art And ArchitectureSushant University Prof. (Dr.) Parma Nand Pro Vice-ChancellorSharda University Dr. Sangita Banga Pro Vice Chancellor Manav Rachna University Shruti Jain Director – School of Design Manav Rachna International Institute Of Research And Studies Prof (Dr.) Koshalpreet Kaur Dean – School of DesignSushant University Dr. Tanaya Verma Dean – School of Architecture & Design K.R. Mangalam University Mansi Goel Director and Academic Head TDII – The Design Institute of India Tanuja Shankar Director International School of Media and Entertainment Studies Dr. Pavitar Parkash Singh Sr. Dean & Professor – Faculty of Fashion Design Lovely Professional University Dr. Richa Srivastava Dean, Principal International Polytechnic (Sri Sukhmani Group of Institutions) Dr. Neetu Malhotra Principal Satyam Fashion Institute, Satyam Group of Institutions Prof. (Dr.) Manisha Mohan Dean, School of Design Bennett University Dr. Rashmi Ashtt HoD – Department of Architecture & Planning Indira Gandhi Delhi Technical University for Women Prof. (Dr.) Dipti Parashar Associate Dean – Sharda School of Design Sharda University Prof. Ambika Magotra Professor & Associate Dean (Outreach and Institutional Partnerships) Jindal School of Art and Architecture, O.P. Jindal Global University (JGU) Ar. Madhuri Aggarwal Sr. Assistant Professor, Department of Architecture and Regional PlanningGautam Buddha University AGENDA Time Topic 3:30 – 4:00 PM Registration & Networking Tea 4:00 – 4:15 PM Welcome Address: ArdorComm Media GroupOpening Remarks (Keynote): Adobe 4:30 – 6:45 PM Roundtable Discussion – Moderated by Adobe 6:45 – 7:15 PM Felicitation Ceremony 7:15 PM Onwards Networking Cocktails followed by Dinner Venue The Connaught, New Delhi – IHCL SeleQtions 37, Shaheed Bhagat Singh MargConnaught Place, New Delhi -110001 

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Air India Raises Retirement Age for Pilots to 65, Non-Flying Staff to 60

In a major policy shift, Air India has decided to increase the retirement age for its pilots from 58 to 65 years and for non-flying employees from 58 to 60 years, according to sources. The announcement was reportedly made during a townhall meeting addressed by CEO and MD Campbell Wilson. This move aligns Air India’s superannuation norms with those of its erstwhile subsidiary Vistara, which merged with the airline in November 2024. Currently, Air India employs around 24,000 people, including approximately 3,600 pilots and 9,500 cabin crew. While the Directorate General of Civil Aviation (DGCA) already permits commercial pilots to fly until 65, most Air India pilots had their contracts extended beyond 58 on an individual basis. It remains unclear whether the retirement age for cabin crew — presently 58 years — will also be revised. The decision follows a period in which several pilots and cabin crew members resigned, and during the merger process, differences in retirement policies between Air India and Vistara had sparked dissatisfaction among a section of staff. Source: PTI

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Lok Sabha Passes National Sports Governance Bill to Reform India’s Sporting Framework

New Delhi – The Lok Sabha on Monday cleared the landmark National Sports Governance Bill, a key reform aimed at creating a transparent, accountable, and world-class sports administration system as India prepares to bid for hosting the Olympics. The bill was passed in the absence of the opposition, which was protesting over the revision of Bihar’s electoral rolls. Union Minister for Youth Affairs and Sports Mansukh Mandaviya described the legislation, alongside the National Anti-Doping (Amendment) Bill 2025, as a vital step toward strengthening the country’s sports ecosystem to meet international standards. He noted that while sports have been an integral part of Indian heritage — often linked to warfare — post-independence, the sector did not receive the necessary focus. “Despite our size, India’s Olympic and global sporting performance has been below expectations. This bill aims to change that,” he said. Key Features of the Bill: The National Sports Governance Bill establishes a legal framework to regulate National Sports Federations (NSFs), ensuring fair governance, athlete protection, and administrative accountability. Its provisions include: Transparent governance standards for NSFs. Implementation of safe sport protocols and grievance redressal systems. Standardized election processes to avoid disputes. Measures to ensure gender diversity in leadership roles. Stronger athlete representation in decision-making bodies. Financial transparency and stricter oversight. One of its most notable provisions brings the Board of Control for Cricket in India (BCCI) under the NSF governance framework. Once enacted, the BCCI will be required to seek annual recognition, and its legal disputes will be handled by a new National Sports Tribunal. Neither the BCCI nor its affiliated state bodies will be able to directly approach courts for dispute resolution. The bill also tackles ten chronic issues in Indian sports administration, ranging from recurring litigation and lack of dedicated dispute resolution bodies to the absence of legal backing for safe sport mechanisms. Age & Tenure Provisions: Addressing long-standing debates, the bill permits office-bearers to complete their term even if they turn 70 during tenure. It also sets clear tenure rules — a maximum of three terms of four years each (12 years in total) — with a mandatory cooling-off period of one term before re-election if they have served three consecutive terms. This legislation, previously returned twice by the Cabinet and once by Parliament due to disagreements, now marks a significant policy win for the BJP-led NDA government. Source: Economic Times

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CBSE to Roll Out Open-Book Assessments for Class 9 from 2026-27

Starting from the 2026-27 academic year, the Central Board of Secondary Education (CBSE) will introduce open-book assessments (OBAs) for Class 9 students. The move, approved by the board’s Governing Body in June, is based on a pilot study that tested the feasibility and acceptance of the format in schools. The initiative aims to shift the focus from rote learning to competency-based education, in line with the National Curriculum Framework for School Education (NCFSE) 2023 and the National Education Policy (NEP) 2020. Under this system, students will be allowed to consult textbooks, class notes, and other approved materials during exams. The format will be applicable to core subjects such as languages, mathematics, science, and social science, and will be integrated into the three pen-and-paper tests conducted in each term. While CBSE will issue standard guidelines, schools will have the option to adopt the format. The decision follows a pilot project conducted after its approval in December 2023, which tested OBAs in Classes 9 to 12. Results revealed a performance range of 12% to 47%, highlighting difficulties in applying resources effectively and grasping interdisciplinary concepts. However, many participating teachers expressed confidence in the system’s potential to boost critical thinking skills. CBSE has previously experimented with similar formats, introducing the Open Text-Based Assessment (OTBA) in 2014 for Classes 9 and 11. In that model, students received reference materials months ahead of exams, but it was discontinued in 2017-18 due to limited success. To ensure smoother execution this time, the board plans to provide model question papers, detailed guidelines, and training for schools. Officials believe these measures will help students develop analytical and problem-solving abilities, aligning assessment practices with NEP 2020’s vision for future-ready learning. Source: NDTV

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Breakthrough in Understanding Childhood Immunity to Strep A Could Accelerate Vaccine Development

A team of scientists has uncovered how young children naturally build immunity against Group A Streptococcus (Strep A), a bacterial infection responsible for up to half a million deaths worldwide each year. The finding could significantly speed up the creation of a life-saving vaccine. Strep A is a common bacterium that can cause mild illnesses like sore throat and skin infections, but in severe cases, it can trigger life-threatening diseases. While deaths from Strep A are rare in wealthier nations, outbreaks can be devastating. In late 2022, a surge in cases across the UK and Europe claimed hundreds of lives, including those of many children. The burden is far greater in low- and middle-income countries, where thousands die annually from the infection. Researchers from the University of Sheffield, working with the Medical Research Council (MRC) Unit The Gambia at the London School of Hygiene and Tropical Medicine, tracked how Gambian children acquire natural immunity. Published in Nature Medicine, the study identified specific antibodies linked to protection from Strep A, marking a crucial step toward vaccine design. The team observed that babies are born with some immunity passed down from their mothers, but this protection fades quickly. Young children, however, develop robust antibody responses to different components of the bacteria after repeated exposure. This discovery pinpoints a key window for immune development, which could guide more effective vaccination strategies. Lead researcher Dr. Alex Keeley said this is the first time scientists have seen in humans how antibodies generated through vaccination might prevent Strep A infections. Gambian scientist Fatouamta Camara described the infection’s “devastating burden” on communities and expressed hope that a vaccine could break the cycle of illness and socio-economic hardship. The research was a collaboration between Sheffield’s Florey Institute of Infection and the GSK Vaccine Institute for Global Health. Professor Thushan de Silva, who co-directed the study, emphasised the importance of cross-institutional efforts in delivering impactful global health research. Source: PTI

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Majority of Indian Firms Lack AI Governance Amid Soaring Data Breach Costs: IBM Report

A new IBM study has revealed that a significant portion of Indian companies remain unprepared to tackle the cybersecurity challenges posed by rapid AI adoption. According to the Cost of a Data Breach Report 2025, nearly 60% of Indian organizations either do not have an AI governance policy in place or are still developing one, highlighting a concerning disconnect between the use of artificial intelligence and the implementation of necessary safeguards. The report underscores a growing vulnerability, as India records its highest-ever average cost of a data breach — ₹220 million in 2025, reflecting a 13% spike from ₹195 million the previous year. The increase is attributed largely to companies deploying AI tools without adequate risk management frameworks or access controls. IBM’s global analysis suggests this is not an isolated trend. While businesses worldwide are embracing AI technologies, security infrastructure is struggling to keep pace, creating fertile ground for cyberattacks on unmanaged AI systems. In India, the statistics are alarming: Only 37% of organizations have instituted AI-specific access controls. A mere 42% have mechanisms in place to detect or manage “shadow AI” — unauthorized AI tools used without IT oversight. Shadow AI has now emerged as one of the top three contributors to breach-related costs, adding an average of ₹17.9 million to each incident. However, a majority of organizations have yet to implement tools or protocols to monitor these hidden threats. When it comes to breach causes, phishing remains the leading culprit, responsible for 18% of incidents, followed by third-party and supply chain vulnerabilities (17%) and exploitation of known system flaws (13%). The research sector topped the chart with the highest average breach cost at ₹289 million, closely followed by transportation (₹288 million) and industrial sectors (₹264 million). Despite the clear advantages of using AI-powered cybersecurity solutions — which the report notes can cut breach-related costs by more than 50% — a staggering 73% of Indian organizations report minimal or no deployment of AI-driven security automation. The findings stress an urgent need for enterprises to not only accelerate their adoption of AI governance frameworks but also invest in AI-based defense mechanisms to reduce vulnerability and financial exposure in an increasingly digital world. Source: IBM

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CBSE Unveils Career Guidance Dashboard and Mental Health Support Network for Schools

In a significant step towards student empowerment and well-being, the Central Board of Secondary Education (CBSE) has launched two major initiatives for the academic year 2025-26 — the CBSE Career Guidance Dashboard and the Counseling Hub and Spoke School Model. Announced on August 7 at the CBSE Integrated Office in Dwarka, these initiatives aim to equip students with both future-ready career planning tools and robust psychosocial support systems within schools. The Career Guidance Dashboard, accessible at cbsecareerguidance.in, is a digital platform offering students a wealth of resources for exploring career options in a structured and informed manner. It is designed to support students at various academic levels as they make decisions about their future educational and career paths. Complementing this, the CBSE Counseling Hub and Spoke Model introduces a community-based approach to mental health support. Under this model, selected CBSE-affiliated “hub” schools will serve as training and resource centres, offering guidance and best practices to surrounding “spoke” schools within their region. This connected network encourages collaboration, peer learning, and the development of emotionally resilient school environments. “The hub and spoke model is not just about guidance — it’s about creating a culture of care and shared learning among schools,” CBSE stated in its official communication. The launch event drew participation from over 500 school leaders, wellness coordinators, and counselors from across the country. During the event, CBSE Chairperson Rahul Singh, IAS underscored how these initiatives reflect the vision of the National Education Policy (NEP) 2020, especially in making education more inclusive, student-centric, and technology-enabled. CBSE Secretary Himanshu Gupta, IAS also highlighted the urgent need for a more structured approach to mental health in schools and commended institutions that actively help students navigate academic and emotional challenges. A detailed session on the Counseling Hub and Spoke Model outlined its implementation roadmap, including roles, responsibilities, training protocols, and evaluation strategies to ensure consistent and measurable impact. The event also featured a keynote by Dr. Sanyam Bhardwaj, CBSE Controller of Examinations, who elaborated on the board’s post-NEP 2020 reforms. Panel discussions brought together voices from diverse schools, offering real-world insights into integrating career counseling and mental wellness into school systems. CBSE reaffirmed its commitment to holistic student development and called for stronger collaboration among educators, administrators, and mental health professionals. “With these initiatives, CBSE is reinforcing its mission to nurture not just academically successful students, but also emotionally and socially balanced individuals,” the Board said in its official statement. Source: Indian Express  

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US Labor Market Faces a ‘He-cession’ as Young Men Struggle with Joblessness

Although the broader US job market appears relatively stable — with July’s national unemployment rate standing at 4.2% — a closer look reveals a troubling trend among young men. Unemployment among males aged 20 to 24 has surged to 8.3%, a level commonly associated with economic recessions. For recent male college graduates, the rate hovers at 5.3%, nearly double the figures for their female counterparts. These stark differences have prompted some to wonder: is the US entering a new phase of gendered job market downturn — a “he-cession”? The term “she-cession” gained traction during the pandemic, when women bore the brunt of job losses, especially in sectors like hospitality and retail. Today, it seems young men may be facing a similar economic squeeze. While men have historically dominated the workforce and still earn more on average, their employment prospects have been declining for decades — and now even a college degree no longer guarantees an advantage. The key question is whether this is just a short-term dip or a sign of deeper, long-term changes in the economy. If it’s merely a phase in the economic cycle, improvement may come with the next upturn. But if this reflects a more permanent shift — where male-dominated skills and industries are losing relevance due to automation, AI, or growth in sectors traditionally filled by women — then male joblessness could become a much bigger problem. Part of the current trend is indeed cyclical. Men and younger workers are typically the first to feel the pinch during economic slowdowns, as many of them are employed in industries more vulnerable to downturns, such as manufacturing and construction. In contrast, women are more likely to work in sectors like education and healthcare, which tend to remain steady even during economic contractions. Still, the data suggests more is at play. Among recent college graduates working in retail, unemployment is significantly higher for men (8.2%) than for women (4.7%). Most of the joblessness is concentrated in roles at restaurants and department stores — sectors that already over-hired in the immediate post-pandemic recovery and are now scaling back. One theory is that college-educated men, unable to land roles in their desired fields, are turning to hospitality and retail for interim work — but even these industries aren’t hiring like they once did. As a result, these men are left without employment, even in fallback jobs. AI has been widely discussed as a potential disruptor, but so far, its impact on employment has been limited. For example, while joblessness among recent graduates in tech and data services has risen from 1.7% in 2019 to over 5% now, these levels are not yet alarming. Other fields, like finance and business services, have also seen slight upticks, but remain relatively stable. The real concern lies ahead. If the economy weakens further, companies may accelerate their adoption of AI to cut costs — particularly by reducing entry-level hiring. If managers become more comfortable using generative AI tools in place of junior analysts, what starts as a temporary slowdown could evolve into a lasting shift in hiring practices. For now, the broader labor market holds steady — but for young men, especially recent graduates, the outlook is increasingly uncertain. The US may not be in a full-blown “he-cession” yet, but all signs point to one brewing on the horizon. Source: Bloomberg

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WHO Urges Boost in TB Research and Innovation to Tackle High Burden in South-East Asia

The World Health Organization (WHO) has issued an urgent call to enhance research, innovation, and regional cooperation to eliminate tuberculosis (TB) in the South-East Asia region — a region that continues to carry nearly half of the global TB burden. Speaking at the launch of a three-day virtual workshop focused on advancing TB research and innovation, Dr. Catharina Boehme, Officer-in-Charge for WHO South-East Asia, emphasized that in 2023 alone, the region saw nearly 5 million new TB cases and around 600,000 related deaths. The workshop brings together national TB programme leaders, scientists, civil society members, and global partners to push forward efforts aligned with the WHO’s End TB Strategy. The Need for Urgency and Collaboration Dr. Boehme highlighted that ending TB demands the rapid adoption of new tools, diagnostics, and treatments — and, more importantly, equitable and timely access to these innovations. “Collaboration is key to scaling up impact and ensuring that no one is left behind,” she stated. Despite a post-COVID-19 rebound in TB case detection in 2023, current progress is falling short of the End TB Strategy’s 2030 goals: a 90% drop in TB-related deaths and an 80% decline in incidence compared to 2015. Alarmingly, TB has returned as the world’s leading cause of death from a single infectious disease, with its effects disproportionately hitting the poorest and most vulnerable communities. In South-East Asia, between 30% and 80% of TB-affected households experience catastrophic healthcare expenses, pointing to the urgent need for inclusive, people-first approaches and stronger social protection systems. Signs of Progress Amidst Challenges Still, there are signs of advancement. In 2023, the region recorded 3.8 million new or relapsed TB cases, with an 89% treatment success rate among those who began treatment in 2022. The number of undiagnosed cases was significantly reduced — down to 22% from 44% in 2020. Countries are increasingly adopting technology-driven solutions such as artificial intelligence for detecting TB, digital adherence tools to monitor treatment, and direct benefit transfers to ease patients’ financial burdens. These innovations are being powered by strong political will and national commitment. Several countries have also expanded research efforts. Bangladesh has concluded a national patient cost survey, while India’s RATIONS study provided valuable insights on the role of nutrition in TB prevention and recovery. Nepal’s “TB-Free Pallika” initiative and Myanmar’s multisectoral coordination model are examples of community-led innovations that prioritize vulnerable populations. According to WHO, over 3,000 TB-related research papers were published by South-East Asian countries in the past six years, with 60% being original research. However, the challenge lies in transforming these findings into action, as knowledge gaps and lack of collaborative platforms hinder broader impact. Strengthening Regional and Global Coordination The workshop will also focus on building stronger South-South collaboration, vaccine readiness, use of digital tools for patient care, and tackling vaccine hesitancy. Discussions will revolve around aligning regulatory frameworks, improving knowledge-sharing platforms, and setting research priorities that address underlying drivers of TB — such as malnutrition and climate-related risks. Dr. Boehme noted the growing threat posed by drug-resistant TB and emphasized the importance of ensuring that scientific progress benefits everyone equally. “Access to new vaccines, medicines, and diagnostics must be equitable. Reaching underserved communities through proactive case-finding and offering socio-economic support is essential in mitigating the financial toll of TB,” she concluded. Source: PTI Photo Credit: Getty Images

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