Chennai-based IT firm gifts cars to its 100 employees for loyalty, hard work

Idea2IT, a Silicon Valley-based IT firm with a delivery centre in Chennai, has given 100 Maruti Suzuki cars to its employees as a token of appreciation for their hard work and loyalty. The models include the S-Cross and the Baleno, for which the company has spent approximately Rs 15 crore. Ideas2IT maintains that this is not an attempt to retain people solely because the company has a 2.5% attrition rate, but rather a way to express gratitude to its employees and demonstrate that it values their hard work and contribution to the company’s success.

The company, which has a delivery centre in Chennai, decided to share its success and profits with all employees who have worked for the company for at least ten years, regardless of role. Murali Vivekanandan, founder and chairman of Ideas2IT, believes that the company’s loyal and deserving employees have earned these cars.

While this is the first time the employees have received cars, the Company is known for sharing its wealth and success with its employees. Employees have previously received gold coins and iPhones as gifts. The company began as a consulting firm with a small team of six engineers and has since expanded to a 500-person workforce. It has offices in several countries, including India, Mexico, and the United States. Its clients include Microsoft, Facebook, Motorola, Bloomberg, Oracle, and Roche, and it has experienced rapid growth in the last four years.