Health Union Launches ILLUMINÉ: A Revolutionary People-based Data Engine

Health Union, a leader in condition-specific online health communities and patient engagement, has launched the ILLUMINÉ data engine, a groundbreaking innovation in direct-to-consumer (DTC) marketing and media solutions. Combining deep patient and caregiver insights with advanced data technology, ILLUMINÉ offers cutting-edge advertising solutions that prioritize privacy while delivering optimal results.

For over a decade, Health Union’s online communities have served as trusted platforms where patients and caregivers find support, information, and connection during key moments of their health journeys. With ILLUMINÉ, Health Union uses knowledge engineering and machine learning to transform patient-reported data, collected transparently and with consent, into sophisticated business solutions across programmatic media, content sponsorships, and influencer marketing.

ILLUMINÉ’s data engine leverages over 44 billion data points refreshed daily and more than 50 million unique patient IDs to connect brands with the right audiences at critical health moments based on contextual and behavioral triggers. With capabilities for persona-based segmentation and analysis across 100+ variables, ILLUMINÉ sets a new standard for precision and relevance in health marketing, offering brands a unique advantage over traditional health data providers.

Built with a privacy-first approach, ILLUMINÉ ensures that community users’ data is protected while enabling Health Union’s audience-building methodology. Health Union recently achieved SOC 2 Type II compliance for its technology platforms, reinforcing its commitment to data security and responsible data management.

Will Rompala, Chief Technology Officer at Health Union, emphasized the company’s dedication to privacy and security, stating that adherence to SOC 2 Type II standards is a testament to their efforts to protect patient and caregiver data, instilling confidence in future partnerships.

Health Union is the leading provider of condition-specific, online health communities, reaching millions of people through platforms like Migraine.com and MultipleSclerosis.net. For over a decade, Health Union has transformed pharmaceutical and healthcare brand engagement, offering innovative solutions in advertising, market research, and clinical trials.

Source: prnewswire