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Hindustan Coca-Cola Beverages to Train 25,000 Women in Financial and Digital Literacy

Hindustan Coca-Cola Beverages (HCCB) has embarked on a mission to provide financial and digital literacy training to 25,000 women across India in collaboration with the Y4D foundation. This initiative aims to bridge the knowledge gap in financial matters and technology. The training will be conducted in classroom settings at various locations throughout the country.

Through this effort, HCCB seeks to empower women to take control of their financial independence and harness the opportunities presented by government schemes and the digital realm. HCCB has previously supported women-led self-help groups, enabling them to manage their businesses successfully, and now aims to cultivate more entrepreneurs through this initiative.

The financial literacy training will cover essential concepts such as banking fundamentals, account opening procedures, unified payments interface (UPI) training, investment guidance, net banking, and information on government schemes like Beti Bachao Beti Padhao and Sukanya Samriddhi Yojana Nari Shakti.

The digital literacy training will encompass subjects like mobile banking, digital market connections, and cyber safety and security to equip these women with the necessary skills to thrive in the digital age. The women will be grouped based on their individual requirements, needs, digital literacy levels, and financial knowledge to ensure a more focused and effective learning experience.

According to Himanshu Priyadarshi, Chief Public Affairs, Communications & Sustainability Officer at Hindustan Coca-Cola Beverages, the company is committed to fostering an equitable environment, not only for its employees but also for the communities in which it operates. By enhancing the financial and digital literacy of these women, HCCB hopes to contribute to India’s economic growth.

HCCB firmly believes that the financial and digital inclusion of underserved women is vital to unlock India’s economic potential, aligning with Prime Minister Modi’s call for women-led development and the role of technology in promoting inclusivity and positive change.

Gaurav Sharma, Chief People Officer at Hindustan Coca-Cola Beverages, emphasizes that their commitment to empowering women extends beyond the organization to society at large, creating sustainable progress. He is confident that these training sessions will serve as impactful channels to uplift and equip these 25,000 women with essential digital and financial skills, fostering positive change in the broader community and contributing to a more empowered, inclusive, and resilient society.

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