ArdorComm Media Group

Malayalam film industry lost on the touchpoint of 500 crores as theater remains shut

-By ArdorComm News Network

Kerala is India’s most brutal hit state due to Covid-19, as the rise of covid-19 cases is still visible in the state after 18 months. The state’s film exhibition industryis estimated to face Rs 500 crore revenue loss due to the pandemic. On average, Kerala releases around 100-120 movies in theaters.

The state has around 545 theaters, including single screen and multiplexes. Although few stars like Fahadh Faasil found a ready audience for OTT streaming platforms, many films remain stuck and unable to find the apt buyer, with an uncertainty of reopening theaters. Also, no one is sure how the backlog of so many films will be screened in theatres while it reopens in the coming time.


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