ArdorComm Media News Network
June 19, 2025
In a nation where music is woven into the cultural fabric, Mastercard is amplifying the joy of live performances like never before. As India experiences a vibrant revival in live entertainment—blending Bollywood rhythms, classical tunes, comedy, and contemporary formats—Mastercard is stepping in to create unforgettable, immersive moments for music lovers across the country.
In an exciting new collaboration, Mastercard has teamed up with EVA Live—one of India’s premier live entertainment firms—to deliver more than 20 thrilling performances across key cities between October and December 2025. This partnership marks Mastercard’s first foray into live performance sponsorship in South Asia and brings with it a suite of exclusive experiences for Mastercard cardholders.
A Star-Studded Kickoff to a Nationwide Tour
The musical journey launches in Mumbai on October 30 with global sensation Enrique Iglesias making a much-anticipated return to India after more than a decade. He’ll be followed by a dazzling lineup including the legendary A.R. Rahman and internationally acclaimed DJ Tiesto. These performances aren’t just concerts—they’re curated experiences celebrating music, identity, and togetherness.
Mastercard cardholders from India, Sri Lanka, Bangladesh, and even international travelers can access these events with special perks that go beyond just entry.
Exclusive Cardholder Privileges Include:
- Priority presale access to tickets
- A 10% discount on general sale tickets
- VIP experiences such as meet-and-greets with artists and access to Mastercard-exclusive lounges
- Ticket eligibility via all Mastercard types—credit, debit, and prepaid
Voices Behind the Vision
Gautam Aggarwal, Division President for South Asia at Mastercard, emphasized the emotional power of music in India. “Our alliance with EVA Live is about creating powerful memories that touch hearts. It’s also an opportunity to enhance engagement with our brand through the universal language of music.”
Julie Nestor, EVP of Marketing & Communications, Asia Pacific at Mastercard, added, “Mastercard has a rich history of bringing people closer to what they love—especially in music and entertainment. This collaboration allows us to extend that promise to India in an exciting and inclusive way.”
EVA Live’s Founder & MD, Deepak Chaudhary, echoed this excitement, saying, “This partnership ushers in a new era for live music in India. With Mastercard’s global presence and our execution capabilities, we aim to redefine the live entertainment experience for Indian audiences.”
A Global Legacy of Priceless Entertainment
Mastercard has long championed the global music industry through its partnerships with major award shows like the GRAMMYs, Latin GRAMMYs, and the BRIT Awards. The brand has also pioneered unique musical experiences through its Priceless platform—mentoring emerging artists and even launching an original album.
Now, through this strategic collaboration with EVA Live, Mastercard is elevating the Indian live entertainment scene—bringing fans closer to the stars they adore while offering moments that money can’t buy.
Source: Economic Times