Maverik Completes Colorado Rebrands, Donates $1 Million to Feeding America

Maverik celebrated the first anniversary of acquiring the Kum & Go convenience-store chain by completing its store rebrands in Colorado and donating $1 million to Feeding America, the largest domestic hunger-relief organization in the U.S. The celebration took place at the rebranded North Tower Road location in Denver, with Maverik CEO and “chief adventure guide” Crystal Maggelet present to mark the occasion. The event also kicked off store transformations in Wyoming.

Of the $1 million donation, $100,000 will go to the Food Bank of the Rockies, which serves communities facing food insecurity across half of Colorado and all of Wyoming. Maverik emphasized that this contribution will support Feeding America and local partner food banks across the company’s 20-state footprint, providing essential support to those in need.

Maverik is ranked No. 12 on CSP’s 2024 Top 202 list of U.S. convenience-store chains by store count. During the event, Crystal Maggelet was joined by Lauren Biedron, Feeding America’s Senior Vice President of Corporate Partnerships, Jennifer Lackey, Food Bank of the Rockies’ Chief Development Officer, and Michelle Monson, Maverik’s Communications and Corporate Social Responsibility Director.

Maggelet highlighted the ongoing growth and integration of Maverik and Kum & Go brands, which now span over 840 stores in 20 states from the Midwest to the West Coast. “Our acquisition of Kum & Go has strengthened our position as a leading convenience-store retailer, and I am proud of the progress we’ve made in integrating the two brands,” she said. “Our focus remains on delivering exceptional experiences for our customers, supporting our team members, and giving back to the communities we serve.”

Maverik has completed 97 rebrands across Utah and Colorado, aiming to provide customers with a consistent experience across all store aspects, including food offerings, in-store ambiance, product selection, rewards programs, and customer service. Customers from former Kum & Go locations are encouraged to join Maverik’s Adventure Club or the upgraded Nitro membership to enjoy fuel discounts, freebies, and other rewards.

Source: CSP Daily News