Nielsen’s 2025 Upfront/NewFront Guide: Key Trends Shaping Media Planning
-By ArdorComm News Network
January 18, 2025
Nielsen, a global authority in audience measurement and analytics, has introduced its 2025 Upfront/NewFront Guide—a comprehensive resource to help media buyers and sellers navigate the 2025-2026 planning season. Packed with cross-media data and audience insights, the guide is an essential