OTT platforms aiming towards more release of kid’s specific programs with original Intellectual property

Most of the video streaming platforms are betting heavily on the kid’s prone content, especially towards the original animation IPs (intellectual properties), as its clear children have been staying mostly athome due to the pandemic and schools shut. Earlier the focus was on primary content which was already on these platforms to be released or to be brought from the linear TV. In recent practices, these OTT platforms are focusing more on the kid’s related programs. As they understand while staying at home watching TV is one of the major ways to keep the kids engaged. In this run, Telegu streaming services aha Video has introduced a brand dedicated to children, Hungama is looking forwards to bring short videos for children daily on its kid’s app while planning to deliver long-form content. Along with that Disney+Hotstar saw a huge response for its animated show The legend of Hanuman, while about 60% of the total Netflix subscription is being done to watch kids and family content.

Source: livemint.com