March 19, 2026
Finnish health-tech firm Oura Health has officially stepped into the Indian market with the launch of its latest wearable, the Oura Ring 4. With this move, the company enters a growing segment, competing with homegrown players like Noise and Ultrahuman.
Alongside the launch, Oura highlighted insights from its “State of Sleep 2026” study, revealing concerning sleep patterns among Indian users. The findings suggest that India ranks among the lowest in sleep duration globally, with users averaging just 6 hours and 28 minutes per night—around 40 minutes less than those in the highest-sleeping countries.
The report also indicates that Indians experience the least amount of REM and deep sleep, missing over an hour of REM sleep weekly compared to global averages. According to the company, increasingly fast-paced and digitally connected lifestyles are significantly impacting sleep quality in the country.
The Oura Ring 4 is designed to monitor over 50 health and wellness indicators and works seamlessly with the Oura app on both iOS and Android devices. Equipped with advanced sensing technology, the ring adapts to individual physical traits such as finger shape and skin tone to deliver personalized insights.
Crafted from titanium, the ring features recessed sensors for enhanced comfort, making it suitable for continuous wear, including during sleep. It is offered in 12 sizes ranging from 4 to 15 and comes in six finishes: Black, Silver, Stealth, Brushed Silver, Gold, and Rose Gold.
The device will be available starting March 18 through Amazon and Croma outlets. Pricing begins at ₹28,900 for Black and Silver variants, while premium finishes are priced at ₹39,900. Users will also need to subscribe to an Oura membership plan, which is priced at ₹599 per month.
Source: The Hindu