ArdorComm Media News Network
August 13, 2025
The recently concluded Anderson-Tendulkar Trophy 2025 between India and England drew unprecedented digital viewership, with JioHotstar attracting over 170 million users — the highest-ever reach for a Test series online.
The dramatic finale at The Oval saw the fifth day of the fifth Test hit a record peak concurrency of 13 million, setting a new benchmark for live Test match streaming. Across the series, fans clocked an astounding 65 billion minutes of watch time on JioHotstar, captivated by nail-biting finishes and gripping sessions that kept the nation hooked.
Marking the start of India’s ICC World Test Championship (WTC) 2025-27 journey, the series also signalled a fresh leadership era and renewed drive to dominate red-ball cricket. Coverage was streamed in five languages — English, Hindi, Tamil, Telugu, and Kannada — enhancing accessibility for fans nationwide.
Siddharth Sharma, Head of Content – Sports at JioStar, hailed the achievement: “The response to India’s tour of England reaffirms Test cricket’s unmatched storytelling power. Crossing 170 million viewers and setting concurrency records is a testament to both the thrilling cricket and our commitment to immersive coverage.”
Behind-the-scenes series Follow The Blues offered fans exclusive glimpses into training and team dynamics, while the live segment When India Challenged the Crown revisited India’s rich Test history in England.
JioStar now turns its focus to the ICC Women’s Cricket World Cup 2025, kicking off in India on September 30.
Source: Economic Times