Reliance Entertainment Plans Mega COVID-19 Relief Fundraiser; To Feature 100 + Artistes 

Reliance Entertainment, the leading media and entertainment company, is producing the event, ‘We For India’, in partnership with The World We Want (WWW), a purpose-driven enterprise.

Mumbai: With awaiting eyes, everyone is excited for the global fundraiser produced by Reliance Entertainment known as ‘We For India’, in partnership with ‘The World We Want’ supported by GiveIndia, one of the India’s most trusted platforms for giving and social work. It has also been announced that the exclusive streaming platform for this initiative will be Facebook India

The excitement for the event is tenfold because it features the biggest stars of the entertainment industry like AR Rahman, Mick Jagger, Ed Sheeran, among many other famous personalities liked by the masses. 

The entertainers are going to come together for a global fundraiser on Facebook on Independence Day. It is expected to attract philanthropic donations up to Rs 25 crore for COVID-19 relief work. 

‘We For India: Saving Lives, Protecting Livelihoods’ will be live-streamed on August 15 at 7.30 PM IST to raise funds for Covid-19 relief missions planned by GiveIndia.

The main aim of the fundraiser is to save lives and support livelihoods that were wrecked due to the devastating second wave of COVID-19 infections in India. All proceeds will later be donated for the betterment of the Indian healthcare system. 

This three-hour videothon will feature more than 100 artistes, including leading Bollywood filmmakers Rajkumar Hirani, Karan Johar, Imtiaz Ali, Farah Khan, Vikramaditya Motwane, Vikram Bhatt and Ribhu Dasgupta.

International stars and music sensations will also be featuring in the show, such as Ed Sheeran, Annie Lennox alongside her daughter, Lola Lennox, Rolling Stones frontman Mick Jagger, actress Ini Dima-Okojie, superstar and UNICEF Goodwill Ambassador Nancy Ajram, co-founder of CHIC Nile Rodgers, music group Sister Sledge ft Sledgendary, among others. Inspiring messages will also be shared by storyteller Jay Shetty and television star Dina Shihabi.

Several interesting interactions will also be seen with stars such as Ajay Devgn, Saif Ali Khan, Akkineni Nagarjuna, R. Madhavan, Farhan Akhtar, Shreyas Talpade, Tusshar Kapoor, Prosenjit Chatterjee and Pratik Gandhi. The show will be hosted by the dapper Rajkummar Rao.

Veteran writer Javed Akhtar, dance maestros Prabhudeva and Remo D’Souza, music world’s superstars A.R. Rahman, Shankar Mahadevan, Usha Uthup, Pandit Bikram Ghosh, Mithoon, Amit Trivedi, Vishal Dadlani and Shekhar Ravjiani, Salim Merchant and Sulaiman Merchant, Swanand Kirkire, Shantanu Moitra, Kanika Kapoor, Lisa Mishra and sporting superstar Mahesh Bhupati will also be seen participating in some of the most endearing and enthralling performances.

The show will also feature medical professionals who will share their experiences and urgent requirements to keep India safe.

Further amplifying the glamour quotient will be diva queens such as Shilpa Shetty Kundra, Vidya Balan, Sonakshi Sinha, Sara Ali Khan, Rakul Preet Singh, Malaika Arora, Dia Mirza, Kalki Koechlin, Sanya Malhotra, Ananya Panday and Alaya F.

Industry wide support for producing the fundraiser was provided by Amar Ujala, Artist Original, Bling Entertainment, CAA Foundation, Collective Artists Network, D’Artist Talent Ventures, Dharma Cornerstone Agency, Eros International, Exceed, Matrix, Merchant Records, Mukta Arts and Nadiadwala Grandson Entertainment, Saregama, Shemaroo Entertainment, Sony Music, Tips International, T-Series, Universal Music Group, UTV Music, UTV Software Communication, Warner Music, YRF Talent and Zee Music Company.

Source: IANS, Telangana Today

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