Sharp 61% Surge in Female Job Applicants Signals High Demand in India’s Festive Job Market: Report

Ahead of the festive season in India, there has been a substantial 61% increase in the number of female job applicants, as reported by the prominent job and professional networking platform, apna.co. This surge in women applicants suggests a growing demand for female professionals in various industries, especially in sectors like e-commerce, retail, and hospitality, which tend to experience increased activity during the festive season. The job market has undergone significant changes from 2022 to 2023, with notable shifts in the top five job categories: telecalling, accounts, business development, marketing, and delivery.

Notably, several leading companies such as Bajaj, Axis Bank, Paytm, Flipkart, and Reliance actively participated in the festive season job market and offered attractive incentives to attract top talent. “We have witnessed a substantial increase in the number of female applicants and evolving preferences among job seekers over the past year. Looking forward, we expect further changes in the employment landscape as we strive to empower professionals and bridge the gap between job seekers and employers,” noted Nirmit Parikh, Founder and CEO of apna.co.

Furthermore, the report revealed that more than 1.2 lakh job openings were documented in August and September 2023 in major Indian cities, reflecting a surge in hiring demand in anticipation of the festive season. City-specific trends indicated distinct preferences, with Delhi showing a preference for roles in Sales & Marketing, Customer Support & Sales, and Accounting Technicians, while Mumbai exhibited high demand for Finance & HR, Sales & Marketing, and Business Development positions.