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Thursday, November 13, 2025 12:45 PM

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Why AI-Driven Layoffs Like Amazon’s Could Backfire

The business world is currently dominated by two recurring headlines — the soaring investments pouring into artificial intelligence (AI) and a steady wave of mass layoffs. Ironically, many of the same companies leading the AI revolution are also slashing their workforce. At first glance, this seems logical. Businesses, captivated by AI’s promise to boost productivity, believe they can achieve more with fewer employees — and the short-term stock market boost following layoffs doesn’t hurt either. Yet, this strategy could backfire. By cutting too deeply, companies risk weakening their capacity to harness AI effectively in the long run. Recent data shows this trend is widespread. October saw the highest number of job cuts in the U.S. for that month in two decades, even as corporate profits surged. Amazon, for instance, is planning to eliminate up to 30,000 corporate roles despite record-high stock prices. Microsoft, too, recently announced its largest layoffs in two years while reporting a 12% rise in profits. So, if not financial strain, what’s driving these cuts? In many cases, AI plays a central role. Accenture, for example, said it would lay off 11,000 workers because they “could not be retrained for an AI-driven workforce.” As enthusiasm for AI spreads across corporate America, more such decisions are likely. Experts like Geoffrey Hinton, a pioneer in AI research, have even warned that the massive capital investments being made in the field might only yield returns through significant job displacement. But here’s the catch: many companies aren’t yet reaping real benefits from AI. A Massachusetts Institute of Technology survey of 300 corporate AI projects revealed that 95% of them had “zero” return on investment. The problem lies in the assumption that AI can be seamlessly slotted into existing systems. In reality, companies are still figuring out how to integrate these tools effectively — a process that requires creativity, experimentation, and organizational change. Layoffs, however, undermine exactly those qualities. Beyond the loss of talent, layoffs often demoralize remaining employees, damaging morale, increasing stress, and lowering engagement. Research shows that companies downsizing during profitable times tend to perform worse financially than peers who retain their staff. This effect is especially severe in fast-moving, innovation-driven industries. Studies of Spanish and British firms have found that when layoffs coincide with technological transformation — like adopting AI — innovation drops as employees become more risk-averse. While small cuts may not harm creativity, large-scale downsizing can cripple it. To be sure, in some cases, trimming excess roles can sharpen efficiency and innovation. But when organizations are already constrained by heavy investments in AI infrastructure, additional layoffs can quickly become counterproductive. The truth is, revolutionary technologies like AI aren’t “plug-and-play.” Developing them is only the beginning; learning to use them effectively is equally vital. That learning depends on motivated, adaptable employees — not a workforce unsettled by fear and uncertainty. For companies racing to embrace AI, mass layoffs may seem like a quick way to balance costs. But in the long run, many CEOs could find they’ve weakened the very foundation needed to make AI work for them. Source: Bloomberg

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Microsoft to enforce three-day office work policy from 2026

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Microsoft has announced that starting next year, employees will be required to work from office at least three days a week, marking a significant shift in its post-pandemic work policy. In a blog post on Tuesday, Amy Coleman, Microsoft’s Chief People Officer, detailed that the new hybrid work mandate will be introduced in three phases. The rollout will begin with staff based near the company’s Redmond, Washington headquarters, before extending to other U.S. locations and international offices. By February 2026, employees residing within 50 miles of the Redmond campus will need to be onsite for a minimum of three days each week. Timelines for other U.S. offices will follow, while planning for international employees is expected to commence next year. The move aligns Microsoft with other major tech companies, including Amazon, that are scaling back remote work flexibility and urging employees to return to office spaces. The pandemic had initially accelerated the widespread adoption of work-from-home policies across the industry, but firms are now reassessing their long-term workplace strategies. Source: Reuters  

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Microsoft to Mandate Office Attendance 3 Days a Week Starting 2026

Microsoft is preparing to roll out a new return-to-office (RTO) policy that will require employees to spend at least three days a week in the office beginning January 2026. The mandate applies to staff living within 50 miles of its Redmond, Washington, headquarters, home to the bulk of its 228,000-strong global workforce. Depending on team structures and leadership decisions, some groups may face even stricter requirements—four or five days in person each week, according to Business Insider. The company is expected to formally announce the changes in September 2025, giving employees a few months to prepare. While Microsoft will allow applications for exceptions, the criteria and approval process remain unclear. This shift marks a departure from the company’s pandemic-era hybrid model, where employees could work remotely for up to half their time without managerial approval. In practice, many had been working from home far more frequently. The move aligns Microsoft with other tech majors that have rolled back remote flexibility. Amazon now demands five full days in the office, while Google and Meta enforce three. The timing, however, has sparked criticism: morale at Microsoft is reportedly at historic lows after about 15,000 layoffs this year, despite the company posting a staggering $27 billion in quarterly profits, as noted by The Verge. Some employees and analysts view the policy as a “stealth layoff strategy”—designed to push workers to resign voluntarily rather than undergo formal job cuts. Those unwilling to adjust to the new attendance rules may opt to leave, sources told Business Insider. Adding to the controversy, Microsoft continues to market its remote collaboration tools like Teams and Office 365 as productivity boosters, even as it moves away from flexible work for its own staff. Practical hurdles also loom large. Reports suggest the company’s offices face space shortages, limited power supply, and insufficient meeting rooms, despite a $5 billion campus expansion project. For now, the new mandate highlights the growing tension between employee preferences for hybrid work and tech giants’ renewed push for office-centric culture. Source: Economic Times Photo Credit: iStock  

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The New York Times Signs AI Content Licensing Deal with Amazon

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In a notable move marking its first generative AI licensing agreement, The New York Times has partnered with Amazon to allow the use of its editorial content in training the tech giant’s artificial intelligence systems. Announced nearly two years after The Times filed a high-profile copyright lawsuit against OpenAI and Microsoft, the deal reflects a shift toward monetizing content through structured agreements with major AI players. While financial details were not disclosed, the collaboration is expected to enhance a range of Amazon services, including its smart assistant Alexa. According to a statement from The Times, the agreement covers a wide variety of content, including its main news articles, recipe-driven content from NYT Cooking, and coverage from The Athletic, its sports media platform. This content will be integrated across different Amazon customer touchpoints. “When it fits the user experience on Amazon platforms, they will provide direct links back to our products, giving users access to the full New York Times experience,” said spokesperson Danielle Rhoades Ha in a statement to TechCrunch. The deal marks Amazon’s first official partnership of this kind, while other AI companies like OpenAI have already struck similar agreements with media organizations such as The Washington Post, The Atlantic, The Guardian, News Corp, and Axel Springer. This move is particularly significant considering The Times’ previous accusations against OpenAI and Microsoft for allegedly using its articles to train AI systems without authorization or compensation. Both companies have denied any misconduct. Reiterating its position, The Times said it remains committed to protecting the value of its journalism, whether through legal action or through commercial agreements. Source: Techcrunch

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Sony Confirms Termination of $10 Billion Merger Deal with Zee Entertainment, Legal Battle Looms

Sony Corporation officially announced on Monday the termination of its proposed $10 billion mega-merger deal with Zee Entertainment, marking the collapse of the ambitious alliance that aimed to create India’s largest entertainment company. The agreement was intended to provide substantial financial prowess, positioning the unified entity to compete with global streaming giants like Netflix Inc. and Amazon.com Inc., as well as local conglomerates such as Reliance Industries Ltd, currently exploring potential partnerships with Disney. The termination notice served by Sony brings an abrupt end to the negotiations, which had been anticipated as Sony Group Corp signaled its hesitancy to extend the discussions beyond the originally agreed-upon deadline. The termination follows a report on January 21 by ET (Economic Times) indicating that Sony was unlikely to prolong the good faith negotiations with Zee Entertainment Enterprises Ltd. (ZEEL). Zee Entertainment, in response to Sony’s move, expressed its intention to take legal action against the Japanese conglomerate, setting the stage for a potential legal battle between the two entities. The fallout from the failed merger deal adds a layer of complexity to the media landscape, with Zee Entertainment now reassessing its strategic options. In a prior development, Zee had requested Sony to extend the merger deadline from December 21, 2023, citing the need for more time. The merger deal, initially inked on December 22, 2021, faced hurdles and uncertainties, ultimately leading to its termination. The termination of the Sony-Zee merger deal raises questions about the future trajectory of both companies in the highly competitive Indian entertainment market. Industry observers are closely watching the aftermath of this high-profile breakdown and its potential implications for the broader media and entertainment landscape in India.

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Amazon and Target Prepare for Holiday Shopping Rush with Massive Hiring Spree

Amazon and Target have announced their plans to boost their workforce for the upcoming holiday season. Amazon intends to hire a significant 250,000 full- and part-time employees, marking a 67% increase from the previous year. Similarly, Target has revealed its commitment to adding nearly 100,000 seasonal positions, maintaining the same number as last year. These announcements come on the heels of Macy’s Inc.’s declaration on Monday that it will onboard more than 38,000 full- and part-time seasonal workers at its Macy’s, Bloomingdale’s, and Bluemercury stores nationwide. This represents a slight decrease from the 41,000 seasonal hires planned in 2022. Amazon attributes the increase in available positions to its establishment of over 50 new fulfilment centres, delivery stations, and same-day delivery sites in the United States this year. Additionally, the e-commerce giant has shared plans to invest $1.3 billion in pay raises for warehouse and transportation staff this year, elevating the average pay for these roles from $19 to over $20.50 per hour. John Felton, Amazon’s senior vice president of Worldwide Operations, expressed enthusiasm about the holiday season and the company’s plan to hire 250,000 more workers this year to better serve customers nationwide. To capture consumer attention and provide early holiday shopping opportunities, retailers such as Amazon and Target have been launching holiday deals as early as October, a trend that continues this year. Consumer spending has experienced fluctuations throughout the year, with notable surges in January and subsequent declines in February and March, followed by a recovery in the spring and summer. According to the Commerce Department, retail sales increased by 0.6% in August, partially driven by a significant rise in gas prices. Mastercard SpendingPulse, a tracker of spending across all payment methods, predicts a 3.7% increase in U.S. retail sales (excluding automobiles) from November to late December, representing a decrease from the 7.6% growth observed last year. Deloitte, an accounting firm, also anticipates holiday sales growth, estimating a range between 3.5% and 4.6%.

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