ArdorComm Media Group

Amazon and Target Prepare for Holiday Shopping Rush with Massive Hiring Spree

Amazon and Target have announced their plans to boost their workforce for the upcoming holiday season. Amazon intends to hire a significant 250,000 full- and part-time employees, marking a 67% increase from the previous year. Similarly, Target has revealed its commitment to adding nearly 100,000 seasonal positions, maintaining the same number as last year.

These announcements come on the heels of Macy’s Inc.’s declaration on Monday that it will onboard more than 38,000 full- and part-time seasonal workers at its Macy’s, Bloomingdale’s, and Bluemercury stores nationwide. This represents a slight decrease from the 41,000 seasonal hires planned in 2022.

Amazon attributes the increase in available positions to its establishment of over 50 new fulfilment centres, delivery stations, and same-day delivery sites in the United States this year. Additionally, the e-commerce giant has shared plans to invest $1.3 billion in pay raises for warehouse and transportation staff this year, elevating the average pay for these roles from $19 to over $20.50 per hour.

John Felton, Amazon’s senior vice president of Worldwide Operations, expressed enthusiasm about the holiday season and the company’s plan to hire 250,000 more workers this year to better serve customers nationwide.

To capture consumer attention and provide early holiday shopping opportunities, retailers such as Amazon and Target have been launching holiday deals as early as October, a trend that continues this year.

Consumer spending has experienced fluctuations throughout the year, with notable surges in January and subsequent declines in February and March, followed by a recovery in the spring and summer. According to the Commerce Department, retail sales increased by 0.6% in August, partially driven by a significant rise in gas prices.

Mastercard SpendingPulse, a tracker of spending across all payment methods, predicts a 3.7% increase in U.S. retail sales (excluding automobiles) from November to late December, representing a decrease from the 7.6% growth observed last year. Deloitte, an accounting firm, also anticipates holiday sales growth, estimating a range between 3.5% and 4.6%.

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