State Govt Allocates ₹10 Crore for Advanced Media Monitoring Cell
The Maharashtra state government has approved a ₹10 crore budget to establish and operate a media monitoring cell under the Directorate General of Information and Public Relations (DGIPR). The initiative aims to systematically track, analyze, and report news across print, electronic, social, and digital media. A specialized agency will be appointed for a one-year term, with a potential extension of two years based on performance. This agency will manage a media monitoring centre, providing real-time data through dashboards and mobile applications to enhance the government’s responsiveness to media trends. According to the government resolution (GR), the cell will observe and categorize media content as positive or negative, enabling authorities to counter misinformation swiftly. The first phase will cover news websites, online apps, and traditional media. Future expansions will incorporate emerging media formats. The monitoring centre will operate from 8 AM to 10 PM, tracking content hourly and generating daily, weekly, and monthly reports on media trends, public sentiment, and policy reception. Additionally, it will issue alerts on misinformation, fake news, and misleading narratives to prevent disruptions in the state. Key Features of the Media Monitoring Cell: Real-time tracking of print, digital, and social media Categorization of news by topic, section, and event Hourly trend analysis on mood and tone Dashboards & mobile apps for seamless information access Misinformation detection to maintain public order This scientific approach to media monitoring will help the government assess public perception and respond to critical issues more efficiently. Source: TOI
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