On September 16, moviegoers will have the opportunity to see a film for only Rs. 75 at cinema halls and movie theatres. This is due to a special discount offered to all cinephiles in honour of National Cinema Day by the Multiplex Association of India (MAI). The MAI stated that Rs. 75 tickets were given out as a “thank you” to moviegoers who helped the cinemas successfully reopen following the Covid-19 pandemic and lockdown.
However, 4,000 theatres throughout India, including well-known chains like PVR and Cinepolis, will abide by the ticket pricing.
The Rs. 75-ticket offer is exclusive to theatres, according to the movie association. Customers who buy tickets through booking apps can be charged extra fees.
Movie theatre owners and operators claim that the one-day discount will increase audience turnout because they are finding it difficult to compete with OTT platforms like Netflix and Amazon Prime.
According to the Multiplex Association, KFG: Chapter 2, RRR, Bhool Bhulaiya 2, and Hollywood blockbusters like Doctor Strange in the Multiverse of Madness are largely responsible for the Indian film industry’s quick rebound.
Meanwhile, on the strength of a series of successful box office performances, the trade experts claim that the South Indian film industry has rebounded to 80% of its pre-covid business.
A recent research from the media consulting firm Ormax and the investment firm GroupM indicates that Telugu movies have seen a large increase in box office revenue. 60% of Hindi box office revenues from January to April came from dubbed versions of south Indian movies like K.G.F: Chapter 2 and RRR. Telugu movies made up 27% of overall revenue during this time, up from 12% in 2019, while Hindi movies’ proportion decreased from 43% in 2018 to 38% in 2022.
Bollywood films are suffering from the displeasure of viewers due to their poor content. Big The box office collections for big-budget films like “Laal Singh Chaddha,” starring Aamir Khan, and “Raksha Bandhan,” starring Akshay Kumar, was less than anticipated.