Zee Entertainment announced today that it has signed a long-term global media rights agreement with the UAE’s T20 League, giving the broadcaster access to 34 matches from the cricket tournament.
The league matches will be broadcast on both Zee’s linear channels as well as ZEE5, a streaming platform. The tournament will be broadcast in English, Hindi, and Tamil on ten linear channels in Hindi-speaking markets in the south and east.
The broadcaster claims to have a global presence in over 190 countries, which will enable them to reach more than 100 million households with the league.
“ZEE has decided to re-enter sports broadcast with UAE’s T20 League being the first media rights acquisition,” said Khalid Al Zarooni, Chairman UAE’s T20 League.
Reliance Industries Limited, Adani Sportsline, Knight Riders, Lancer Capital, GMR Group, and Capri Global are among the six teams in the UAE T20 League.
“We believe that the league, which is already attracting globally, the biggest cricket stars and team franchisees, will provide fantastic cricket and entertainment to viewers across the world,” said Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises Limited.