FSSAI Cracks Down on 8 Food Brands Over Misleading ‘Healthy’ Claims on Product Labels
The Food Safety and Standards Authority of India (FSSAI) has issued notices to eight food companies for allegedly using deceptive branding and packaging claims that could mislead consumers about the health benefits of their products, in violation of the Food Safety and Standards Act, 2006. The companies under scrutiny include Emami Group’s Healthy & Tasty brand, Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B, and Neuherbs. The regulator announced the action through its official social media platforms. Among the key cases, Emami’s cooking oil brand Healthy & Tasty has been flagged for a trade name that may create a misleading impression about the product’s health value. Plan B has also come under regulatory attention for marketing products as “plant-based vegan” without securing the required vegan food endorsement under FSSAI licensing norms. The Healthy Factory faces questions over products such as Zero Maida Whole Wheat Bread and Zero Maida Pizza Base, with FSSAI raising concerns that such claims may misrepresent the actual ingredients used. Meanwhile, Neuherbs has been flagged for its True Vitamin product line, with regulators stating that the term is not officially recognised under food safety regulations and may mislead buyers. Snack brand Troovy has also been questioned for labeling products like veggie chips, ragi chips, and moong dal chips as “healthy” despite containing multiple additional ingredients. Similar concerns have been raised against Healthy Master, Healthy Choice, and Health Aid over brand names and taglines that may give consumers an inaccurate perception of health benefits. The move signals FSSAI’s increasing focus on curbing misleading health-related marketing claims in India’s packaged food sector. Source: PTI
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