TV Broadcasters Likely to Challenge Delhi HC’s Ad Cap Verdict in Supreme Court
Television broadcasters are preparing to approach the Supreme Court after the Delhi High Court upheld the Telecom Regulatory Authority of India’s (TRAI) power to enforce a limit of 12 minutes of advertisements per clock hour on television channels. The May 29 ruling dismissed petitions filed by broadcasters in 2013 that questioned TRAI’s authority to regulate advertising duration. Industry stakeholders believe the decision could have a significant impact on broadcaster revenues while also widening the scope of the regulator’s influence over television networks. According to sources familiar with the discussions, broadcasters across genres are evaluating legal options and are expected to challenge the verdict before the apex court. Industry representatives argue that strict implementation of the advertising cap comes at a difficult time for the television sector, which is already facing declining pay-TV subscriptions and slower advertising growth. Advertising continues to be a critical revenue source for television broadcasters in India. A Ficci-EY report estimates that the linear television industry generated nearly ₹62,000 crore in 2025, with advertising contributing around ₹26,300 crore and subscription revenues accounting for approximately ₹35,400 crore. Industry estimates indicate that advertising contributes between 50% and 70% of revenue for pay-TV broadcasters, depending on the channel category, while free-to-air channels depend entirely on advertising earnings. As per TRAI data, India had 335 pay channels and 576 free-to-air channels as of December. The Indian Broadcasting and Digital Foundation (IBDF) and the News Broadcasters and Digital Association (NBDA) were among the key parties involved in the case before the Delhi High Court. Source: Economic Times
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