Netflix marks 10 years in India; CEO Ted Sarandos meets PM Modi, launches storytelling initiative
Netflix Co-CEO Ted Sarandos met Prime Minister Narendra Modi in New Delhi on Wednesday as the streaming giant celebrated a decade of operations in India and announced the Netflix India Storytelling Initiative, a long-term investment aimed at developing the country’s creative talent ecosystem. The multi-phase initiative seeks to strengthen India’s pipeline of creators in animation, visual effects (VFX), gaming and comics, building on Netflix’s collaboration with the Indian creative industry over the past 10 years. During this period, the platform has produced more than 200 original titles and filmed across 100+ locations in the country. According to Netflix, the initiative aligns with the government’s Viksit Bharat @ 2047 vision by enhancing skill development, industry partnerships and creator training to position India as a global storytelling hub. As part of the first phase, Netflix will collaborate with the Indian Institute of Creative Technologies (IICT) to jointly develop specialised courses in Visual Effects Mastery and Media Technology Workflows. The company will also sponsor 100 scholarships for Indian students enrolled in IICT’s in-person programmes, covering areas such as interactive comics, sequential art, virtual production, character animation, and e-sports and gaming management. In another key partnership, Netflix has joined hands with the National Film Development Corporation (NFDC) to train audio description writers and voice artists, making films and series more accessible to audiences with visual and hearing impairments while adhering to international accessibility standards. Sarandos said India has long been one of the world’s richest storytelling nations and reaffirmed Netflix’s commitment to investing in the next generation of Indian creators. He added that strengthening the country’s creative ecosystem would create more opportunities for emerging talent while taking Indian stories to global audiences. The visit also commemorated Netflix’s 10-year journey in India through an event organised in collaboration with the Ministry of Culture and the Ministry of Tourism. During the event, the Ministry of Tourism and Netflix India launched “As Seen on Netflix,” a dedicated section on the Incredible India website that allows viewers to explore real-life locations, cultural traditions and experiences featured in Netflix productions. Sarandos also participated in a fireside discussion with Union Minister for Culture and Tourism Gajendra Singh Shekhawat at the National Gallery of Modern Art, where they highlighted the role of authentic storytelling in promoting tourism, preserving cultural heritage and supporting India’s creative economy. The event also showcased two new promotional films celebrating India’s wildlife and cultural heritage. The collaboration builds upon a memorandum of understanding signed between the Ministry of Tourism and Netflix India last year to promote India’s tourism and cultural diplomacy through storytelling. Highlighting its decade-long journey in India, Netflix cited acclaimed productions such as The Elephant Whisperers, Amar Singh Chamkila, Heeramandi: The Diamond Bazaar, Musafir Café, Made in Korea and the upcoming patriotic series Operation Safed Sagar as examples of Indian stories resonating with audiences worldwide. As Netflix enters its second decade in India, the company said it will continue investing in India’s creative workforce while helping more local stories reach international audiences. Source: Variety









