The OTT platform so far became the primary source of entertainment, especially within the mobile-first market like India. Therefore, various OTTs are moreover interested in rolling out family-friendly content, as the family audience is believed to be forming a major part of the viewership and audience market. The OTT platforms are more focused on bringing back the family entertainment time from normal TV channels to streaming channels. In this phase historical fictions, biopics of national heroes, mythology, and comedy are segments where attempt to deliver OTT content that can include family and children together as the viewer is being worked on.
To look at the recent examples in this phase we can see Disney+Hotstar bringing The Empire and SonyLIV is ready to deliver the Biopic titled Rocket Boys on Homi Bhabha and Vikram Sarabhai. On the other hand, Netflix which noticed that more than 60% of its subscribers are watching kids and family content per month, will be all set to release over 50 original movies and shows targeted at the family and kids segment this year.