ArdorComm Media Group

Sudhir Shetty, Vice President – Marketing, Anthology, Discusses the Company’s Vision for Education Technology in India

“Our USP has always been that we will bring the best-in-class solutions in whichever areas we operate,” says Sudhir Shetty, Vice President – Marketing, Anthology, in an interview with Pratik Ghosh, Content Writer, ArdorComm Media at the ‘New Normal – Education Leadership Summit & Awards 2023’ #ELSABengaluru #ELSAKarnataka

How are you feeling to witness the New Normal Education Leadership Summit and Awards in Bangalore?

Yeah, it was a good event as I got a lot of new learnings. There were people from public universities, private universities, corporates, so it was a really good session.

Could you highlight what Anthology is offering to the K-12 as well as the higher education sector?

We are globally one of the largest education technology providers for higher education. We are in 80 plus countries and work with around 8,000 plus institutions. We offer end-to-end solutions for students, from the time they take admission to the time they become alumni. We incorporate the best of Enterprise Solutions, from teaching and learning to operations to CRMs. We have it all. We have been in India for some time under different names, and we primarily promote our SIS (Student Information Systems) and our Learning Management Solutions under the Blackboard name.

What is the vision and mission of Anthology?

We are in the business of education, so we aim to spread education across the globe and improve from an India perspective. We want to be enablers in the gross enrolment ratios, encouraging students to go for higher education. Our global aim is to improve the lives of both educators and people who are getting educated.

What’s the USP (Unique Selling Proposition) of Anthology?

We build the best-in-class technology solutions, but we also work in an interoperable world. We believe that the student and learner experience should be world-class, and we build all our solutions with a focus on the learner’s perspective and promoting lifelong learning. We were the first to incorporate AI from OpenAI into an LMS solution, and we have many firsts in this field. We invented the category of learning management 30 years ago. Our USP has always been that we will bring the best-in-class solutions in whichever areas we operate.

Any message or wishes for ArdorComm Media Group on recently completing its 2 years journey?

I would wish them all the best of luck, and they have been a great partner to us. We’ll continue working with them as it has been really helpful in spreading our message to this market, especially in growing in this market.

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