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Tuesday, February 10, 2026 7:42 PM

Zee Entertainment

Zee Entertainment Launches 18 South Asian Channels on YouTube TV for Diverse US Audience

Zee Entertainment has made a significant move in the digital space by launching 18 South Asian channels on YouTube TV, catering to the diverse audience in the United States. This collaboration aims to meet the evolving content preferences of the expanding South Asian population in the US. The ‘Zee Family’ package offers a selection of 18 premium channels on the YouTube TV platform, dedicated to captivating the diverse and vibrant South Asian community across the United States. This partnership between Asia TV USA and YouTube TV marks a milestone in catering to the diverse needs of the South Asian population in the USA, particularly regional language speakers such as Telugu, Tamil, Kannada, Marathi, etc. The lineup includes flagship channels like Zee TV along with 17 additional ZEE channels, covering a variety of languages such as Zee Cinema, &TV, Zee Bangla, Zee Tamil, Zee Telugu, Zee Kannada, Zee Keralam, Zee Marathi, Zee Punjabi, Zee World, and others. Punit Misra, president of content and international markets at Zee Entertainment Enterprises, highlights the significance of the U.S. market within ZEE’s global strategy. He emphasizes the commitment to fulfilling the evolving content preferences of the expanding demographic in the US, providing viewers with a vast repertoire of rich, multi-lingual content from India. Ashok Namboodiri, CBO for International Business at Zee Entertainment Enterprises, underscores the importance of the partnership with YouTube TV in realizing growth objectives in the U.S. market. The collaboration ensures the provision of a diverse range of entertainment options specifically curated for the South Asian audiences subscribing to YouTube TV. Overall, the launch of these 18 South Asian channels on YouTube TV signifies a strategic move by Zee Entertainment to cater to the diverse cultural and linguistic preferences of the South Asian diaspora in the United States, enriching the viewing experience for consumers nationwide.

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Sony Confirms Termination of $10 Billion Merger Deal with Zee Entertainment, Legal Battle Looms

Sony Corporation officially announced on Monday the termination of its proposed $10 billion mega-merger deal with Zee Entertainment, marking the collapse of the ambitious alliance that aimed to create India’s largest entertainment company. The agreement was intended to provide substantial financial prowess, positioning the unified entity to compete with global streaming giants like Netflix Inc. and Amazon.com Inc., as well as local conglomerates such as Reliance Industries Ltd, currently exploring potential partnerships with Disney. The termination notice served by Sony brings an abrupt end to the negotiations, which had been anticipated as Sony Group Corp signaled its hesitancy to extend the discussions beyond the originally agreed-upon deadline. The termination follows a report on January 21 by ET (Economic Times) indicating that Sony was unlikely to prolong the good faith negotiations with Zee Entertainment Enterprises Ltd. (ZEEL). Zee Entertainment, in response to Sony’s move, expressed its intention to take legal action against the Japanese conglomerate, setting the stage for a potential legal battle between the two entities. The fallout from the failed merger deal adds a layer of complexity to the media landscape, with Zee Entertainment now reassessing its strategic options. In a prior development, Zee had requested Sony to extend the merger deadline from December 21, 2023, citing the need for more time. The merger deal, initially inked on December 22, 2021, faced hurdles and uncertainties, ultimately leading to its termination. The termination of the Sony-Zee merger deal raises questions about the future trajectory of both companies in the highly competitive Indian entertainment market. Industry observers are closely watching the aftermath of this high-profile breakdown and its potential implications for the broader media and entertainment landscape in India.

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ZEE Entertainment Shares Rebound After Initial Plunge on Director’s Exit Ahead of AGM

ZEE Entertainment Enterprises Ltd (ZEE) witnessed a brief setback as its shares tumbled by 9% during Thursday’s trading session following the unexpected exit of non-executive non-independent director Adesh Kumar Gupta from the board. However, the stock demonstrated resilience, recovering most of its losses as the session progressed. Gupta, who served as a crucial member of the audit committee and chairman of the risk management and stakeholders relationship committees, cited personal reasons and commitments for his departure ahead of the upcoming annual general meeting (AGM). The initial market reaction led to a decline of 8.79%, with the stock hitting a low of Rs 284.10 on the BSE. In his resignation letter, Gupta expressed regret for being unable to continue as a director due to personal reasons and commitments. He withdrew his re-appointment at the AGM but extended his best wishes for the company’s success, particularly emphasizing the completion of the pending merger with Sony. ZEE Entertainment responded by confirming Gupta’s exit from key committees after the AGM. The company’s 41st AGM is scheduled for Saturday, December 16, at 4:00 pm (IST). ZEE has announced that the AGM will be conducted through video conferencing and other audio-visual means, adhering to circulars issued by the Ministry of Corporate Affairs and the Securities and Exchange Board of India. Investors, initially concerned about the sudden exit, regained confidence as the trading session progressed, reflecting the market’s anticipation of a smooth AGM and positive outcomes for the pending merger with Sony.

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Zee Entertainment signs global media rights contract with UAE’s T20 League

Zee Entertainment announced today that it has signed a long-term global media rights agreement with the UAE’s T20 League, giving the broadcaster access to 34 matches from the cricket tournament. The league matches will be broadcast on both Zee’s linear channels as well as ZEE5, a streaming platform. The tournament will be broadcast in English, Hindi, and Tamil on ten linear channels in Hindi-speaking markets in the south and east. The broadcaster claims to have a global presence in over 190 countries, which will enable them to reach more than 100 million households with the league. “ZEE has decided to re-enter sports broadcast with UAE’s T20 League being the first media rights acquisition,” said Khalid Al Zarooni, Chairman UAE’s T20 League. Reliance Industries Limited, Adani Sportsline, Knight Riders, Lancer Capital, GMR Group, and Capri Global are among the six teams in the UAE T20 League. “We believe that the league, which is already attracting globally, the biggest cricket stars and team franchisees, will provide fantastic cricket and entertainment to viewers across the world,” said Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises Limited.

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