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Thursday, November 13, 2025 4:13 AM

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MICA introduces 25-week Social Media Influencer Programme for aspiring digital creators

The Mudra Institute of Communications, Ahmedabad (MICA), renowned for its expertise in Strategic Marketing and Communications, has announced the launch of a new Social Media Influencer Programme — a 25-week online course designed to empower aspiring and established digital creators with strategic tools to build sustainable and impactful online careers. The institute stated that the programme aims to meet the growing demands of India’s burgeoning creator economy, which forms a significant part of the $250 billion global industry. Through an innovative blend of academic learning and practical exposure, the course seeks to fill the skill gap by helping creators develop a structured understanding of branding, audience engagement, and content monetisation. Participants will be trained in areas such as personal branding, content strategy, multi-platform engagement, and the use of emerging technologies like generative AI to scale their creative output. The curriculum also covers brand partnerships, revenue models, and analytics-driven growth strategies. Academic and industry-led mentorship The programme will be jointly led by Dr. Falguni Vasavada and Prof. Siddharth Deshmukh, both MICA faculty members and experienced digital creators. They will combine academic principles with hands-on insights from the creator ecosystem. Adding a strong industry dimension, Viraj Sheth, Co-founder and CEO of Monk Entertainment, will serve as the programme’s industry expert. He will conduct two specialised masterclasses — Media Training for Digital Thought Leaders and Multi-Platform Content Distribution & Growth Strategy — focusing on authenticity, influence management, and content diversification. Paid internships with Monk Entertainment MICA also announced that five participants will receive a paid internship opportunity at Monk Entertainment’s Mumbai office, where they will gain real-world experience in creator management, brand partnerships, and digital marketing operations. Programme structure and key details The 25-week course will be conducted entirely online, enabling participants to pursue the programme alongside their current professional or creative commitments. The fee is set at ₹1,00,500 plus GST, with classes commencing on December 28, 2025. The curriculum features modules on platform algorithms, monetisation techniques, audience insights, and long-term career planning, supported by live sessions, mentorship, and practical assignments. MICA emphasised that in today’s digital era, true influence is measured not by follower count but by credibility, consistency, and meaningful impact. Source: Indian Express 

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EPFO launches Employee Enrollment Scheme 2025 to boost workforce formalisation

The Employees’ Provident Fund Organisation (EPFO) has introduced the Employee Enrollment Scheme 2025, a new initiative designed to encourage employers to voluntarily declare and enrol all eligible employees under the provident fund system. The scheme was launched on the occasion of EPFO’s 73rd Foundation Day by Union Labour and Employment Minister Mansukh Mandaviya. Effective from November 1, 2025, the scheme offers employers an opportunity to regularise employees’ provident fund coverage with minimal penalties. As per the guidelines, employers will not have to pay the employee’s share of contribution if it was not deducted earlier, and will face only a nominal penalty of ₹100. According to the Ministry of Labour and Employment, the initiative aims to promote formalisation of the workforce and enhance ease of doing business, ensuring that more workers gain access to social security benefits. Speaking at the launch, Mandaviya emphasised that EPFO is not just a fund but a symbol of trust and social security for millions of Indian workers. He highlighted that all reforms should reach workers in simple, accessible ways so that their benefits can be felt directly. Central Provident Fund Commissioner Ramesh Krishnamurthi announced that the upcoming EPFO 3.0 platform will introduce enhanced digital features to improve efficiency, transparency, and accessibility. He noted that recent initiatives — including simplified withdrawal options, the Viswas Scheme, Aadhaar and face authentication, the revamped ECR system, and the Centralised Pension Payment System — are part of EPFO’s broader digital transformation journey to provide seamless, technology-driven services to over 70 million subscribers. Labour Secretary Vandana Gurnani underlined EPFO’s critical role in executing the Prime Minister’s Viksit Bharat Rozgar Yojana (PMVBRY), which aims to create 3.5 crore new formal jobs across various sectors. The scheme, she said, reflects the government’s commitment to expanding employment opportunities and securing the financial future of India’s workforce. Source: Economic Times

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ICMR Study Finds 1 in 9 People Tested Positive for Infectious Diseases in 2025

A recent nationwide analysis by the Indian Council of Medical Research (ICMR) has revealed that 11.1% of patients tested across India were found carrying infectious pathogens — roughly one in every nine individuals tested. The large-scale study, conducted through ICMR’s Virus Research and Diagnostic Laboratories (VRDL) network, aimed to track viral infections of public health concern. The five most commonly detected pathogens included Influenza A in acute respiratory infections (ARI/SARI), Dengue virus in cases of acute and haemorrhagic fever, Hepatitis A among jaundice patients, Norovirus in acute diarrhoeal disease (ADD) outbreaks, and Herpes Simplex Virus (HSV) in acute encephalitis syndrome (AES) cases. The ICMR report noted a rise in infection rates from 10.7% in the first quarter (January–March) to 11.5% in the second quarter (April–June) of 2025. Out of 2,28,856 samples tested in the first quarter, 24,502 showed the presence of pathogens, while 26,055 of 2,26,095 samples tested positive in the next quarter — marking an increase of 0.8 percentage points. A senior ICMR scientist cautioned that although the increase appears modest, it could be an early signal for seasonal outbreaks or emerging infections, underscoring the importance of continued surveillance. “Even small shifts in infection rates can serve as an early warning for potential epidemics. The VRDL network plays a vital role as India’s early detection system,” the scientist said. Between April and June 2025, 191 disease clusters were investigated, identifying infections such as mumps, measles, rubella, dengue, chikungunya, rotavirus, norovirus, varicella zoster virus, Epstein-Barr virus (EBV), and astrovirus. In comparison, 389 clusters were probed between January and March 2025, detecting a similar range of pathogens including hepatitis, influenza, Leptospira, and sexually transmitted infections (STIs). From 2014 to 2024, the VRDL network tested over 40 lakh samples, identifying pathogens in 18.8% of them. The network has seen rapid expansion — from 27 laboratories in 2014 to 165 labs across 31 states and Union Territories by 2025 — and has so far tracked 2,534 disease clusters nationwide. Source: PTI Photo Credit: Getty Images/iStockphoto

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PM Modi Unveils ₹1 Lakh Crore R&D Fund, Calls for Ethical and Inclusive Innovation at ESTIC 2025

Prime Minister Narendra Modi addressed the Emerging Science, Technology and Innovation Conclave (ESTIC) 2025 at Bharat Mandapam on Nov 3, highlighting India’s growing leadership in science, technology, and innovation. Welcoming participants from India and abroad — including scientists, innovators, academics, and policymakers — the Prime Minister celebrated India’s landmark achievements in both sports and science. Opening his remarks, PM Modi congratulated the Indian women’s cricket team for their historic ICC Women’s World Cup victory, saying the nation was “immensely proud” of their achievement, which will inspire millions of young Indians. The Prime Minister also hailed India’s scientists for successfully launching the heaviest communication satellite, commending ISRO for its continued contribution to India’s space advancements. He noted that both achievements reflected India’s growing spirit of excellence and innovation. R&D Boost: ₹1 Lakh Crore RDI Scheme Announced Underscoring the government’s commitment to strengthening India’s research ecosystem, PM Modi formally launched the ₹1 lakh crore Research, Development and Innovation (RDI) Scheme Fund, designed to boost private sector–led R&D. He emphasized that, for the first time, capital will be made available for high-risk, high-impact research projects, and reaffirmed that the government is “building a modern innovation ecosystem” by easing financial rules, procurement norms, and regulatory frameworks to accelerate the journey from lab to market. He also referred to the establishment of the Anusandhan National Research Foundation (ANRF) to expand research and innovation across Indian universities. India’s Innovation Momentum PM Modi highlighted India’s transformation into a global innovation hub — noting that R&D spending has doubled in the past decade, patent registrations have risen 17-fold, and India now ranks as the world’s third-largest startup ecosystem. Over 6,000 deep-tech startups are driving progress in areas such as clean energy, materials science, and semiconductors, while India’s bio-economy has grown from $10 billion in 2014 to $140 billion today. He said, “India is no longer a consumer of technology — it is a driver of technological transformation,” citing the nation’s indigenous vaccine success during the COVID-19 pandemic and the reach of its Digital Public Infrastructure, which connects over two lakh gram panchayats with optical fibre. Empowering Women in Science Highlighting inclusive innovation, the Prime Minister celebrated the rising participation of women in STEM. He noted that women now make up 43% of STEM students in India — above the global average — and that annual patent filings by women have increased from fewer than 100 to over 5,000. He added that Indian women scientists are now at the forefront of space research and innovation. Encouraging the Next Generation PM Modi underscored the importance of nurturing scientific curiosity among youth. Recalling the public excitement around Chandrayaan and the recent Indian space station mission, he said these moments have inspired young minds to explore science. He announced plans to expand Atal Tinkering Labs from 10,000 to 25,000 labs, giving over one crore students a platform for hands-on innovation. The Prime Minister also shared that 10,000 new research fellowships will be awarded over the next five years under the Prime Minister’s Research Fellowship to further empower young scientists. India’s Vision for Ethical AI and Future Technologies Speaking about the future of emerging technologies, PM Modi stressed that science and technology must remain ethical, inclusive, and human-centric. He cited the India AI Mission, with an investment of ₹10,000 crore, aimed at making AI accessible and beneficial for all. He also announced that India will host the Global AI Summit in February 2026, focusing on inclusive and safe AI governance. Calling for innovation in critical areas such as nutrition security, biofortified crops, clean energy storage, bio-fertilisers, and genomic medicine, the Prime Minister urged scientists to work towards achieving self-reliance in key inputs and technologies. Concluding his address, PM Modi invoked the spirit of “Jai Vigyan, Jai Anusandhan”, reaffirming the government’s full support for researchers and innovators. He expressed confidence that the outcomes of ESTIC 2025 will chart a new roadmap for India’s scientific and technological future. Source: PIB

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BCCI Announces ₹51 Crore Reward as India Women Clinch Historic Maiden World Cup Title

In a landmark chapter for Indian cricket, the national women’s team lifted their first-ever ICC Women’s World Cup trophy after a thrilling 52-run win over South Africa in the final at DY Patil Stadium on Sunday night. The triumph sparked jubilation across the nation, as BCCI Secretary Devajit Saikia announced a ₹51 crore cash prize for the players and support staff, calling the victory a “monumental achievement that will redefine the future of women’s cricket in India.” IPL Chairman Arun Dhumal hailed the momentous feat, comparing it to India’s legendary 1983 men’s World Cup victory. “It’s a red-letter day for Indian women’s cricket. What the men accomplished in 1983, our women have mirrored today in Mumbai. This iconic win will inspire generations and elevate women’s cricket to new heights,” Dhumal told IANS. Batting first, India posted an impressive 298/7, anchored by Shafali Verma’s fluent 87, Deepti Sharma’s steady 58, and valuable cameos from Smriti Mandhana (45) and Richa Ghosh (34). The 100-run opening stand between Mandhana and Verma laid a solid foundation before South Africa pulled things back in the closing overs. Chasing 299, South Africa started strong with Tazmin Brits and Laura Wolvaardt adding fifty for the first wicket. However, a brilliant direct hit from Amanjot Kaur triggered a collapse. Rising pacer Sree Charani struck in her opening over, while Shafali Verma made further inroads, removing Sune Luus and Marizanne Kapp in quick succession. The star of the show, Deepti Sharma, capped her all-round brilliance with a sensational five-wicket haul (5/39), dismantling South Africa’s middle order. Despite Wolvaardt’s valiant 101, the Proteas were bowled out for 246 in 45.3 overs, sealing India’s emphatic 52-run victory amid euphoric celebrations. As the Indian players embraced in tears and the tricolour waved proudly in the Mumbai night sky, this triumph marked more than just a championship win — it signaled the beginning of a golden era for Indian women’s cricket. Source: IANS

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Netflix Partners with Yash Raj Films to Stream Iconic Bollywood Classics Worldwide

Netflix has announced a landmark collaboration with Yash Raj Films (YRF) to bring some of the studio’s most beloved movies to global audiences, celebrating the legacy of Indian cinema. The partnership will see a phased rollout of YRF’s celebrated titles, coinciding with key festivals, film milestones, and star birthdays — allowing viewers in over 190 countries to rediscover the magic of Bollywood. To mark Shah Rukh Khan’s 60th birthday, nine of his iconic films — including Dilwale Dulhania Le Jayenge, Mohabbatein, Dil To Pagal Hai, Veer-Zaara, and Chak De! India — begin streaming this weekend. Following this, Salman Khan’s hit films Ek Tha Tiger, Sultan, and Tiger Zinda Hai will debut on December 27, celebrating his birthday. Audiences can also revisit evergreen YRF classics such as Chandni, Kabhi Kabhie, Vijay, Lamhe, and Silsila starting November 14. On December 5, Netflix will add a special Ranveer Singh collection featuring Band Baaja Baaraat, Ladies vs Ricky Bahl, Kill Dil, Befikre, and Gunday. Adding to the festive cheer, 34 more YRF titles — including Bunty Aur Babli, Hum Tum, Thoda Pyaar Thoda Magic, Mujhse Dosti Karoge, and Ta Ra Rum Pum — will stream between December 12 and 28, with two new releases dropping daily. The celebration extends into 2026, beginning with the Dhoom trilogy on November 28 and the Mardaani series from January 22. A special Valentine’s Week collection featuring romantic hits like Saathiya, Ishaqzaade, Bachna Ae Haseeno, and Salaam Namaste will premiere on February 7. Akshaye Widhani, CEO of Yash Raj Films, said the collaboration will allow audiences worldwide to “experience the colour, the music, and the magic of India and Indian cinema that YRF has always celebrated.” Monika Shergill, Vice President of Content at Netflix India, called it “a milestone for Indian cinema on Netflix,” emphasizing that the partnership deepens Netflix’s commitment to showcasing the diversity and emotion of Indian storytelling. Source: PTI

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CBSE Unveils School Performance Report Card to Boost Data-Driven Academic Planning

The Central Board of Secondary Education (CBSE) has introduced the School Academic Performance Report Card for all affiliated schools for the 2024–25 academic year, reinforcing its push towards data-driven decision-making and evidence-based teaching practices. The comprehensive report card provides a detailed overview of each school’s performance in the Class 10 and 12 board examinations. It includes comparative data, enabling institutions to evaluate their results against state and national CBSE averages across subjects. The analysis helps schools pinpoint academic strengths, identify gaps, and track trends in gender-wise performance to promote equity in learning outcomes. Beyond academics, the report card also incorporates holistic indicators such as school-level participation and achievements in sports and extracurricular activities, benchmarked at cluster and zonal levels. CBSE has urged schools to thoroughly analyse their performance reports and align the insights with their School Annual Pedagogical Plans (SAPP) to foster continuous improvement and enhance learning effectiveness. The Board emphasized that this initiative aims to empower institutions with actionable data for strategic academic planning and student success. Heads of institutions can download their respective performance reports from the CBSE School Login Portal using their official credentials. Reaffirming its commitment to transparency, accountability, and comprehensive educational excellence, CBSE stated that the initiative is in harmony with the objectives of the National Education Policy (NEP) 2020. Source: Indian Express

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Delhi to Appoint Over 5,000 New Teachers to Strengthen Classroom Learning

In a major step to address the shortage of teachers and improve learning outcomes, the Delhi government has announced the recruitment of 5,346 trained graduate teachers (TGTs) for government and municipal schools. The move aims to enhance classroom instruction and ensure every student from Classes 6 to 10 receives more focused academic attention. Chief Minister Rekha Gupta shared on X that the initiative is part of the government’s broader vision to provide quality education, personalised mentorship, and equal opportunities for all learners. “We are committed to building an education system where every child receives the guidance they need to reach their full potential,” she said. Currently, nearly 10,000 teaching positions remain vacant in Delhi’s government schools, which has affected the student–teacher ratio, according to education experts. As per a circular issued by the Directorate of Education (DoE) on October 3, the application process for the vacancies began on October 9 and will close on November 7. The latest DoE data indicates that over 70,000 teachers are currently serving more than 18 lakh students across the capital. Source: PTI

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Binary Semantics Leads AI-Driven Transformation in STEM Education at DBEC 2025

Binary Semantics Ltd., a leading global technology company, participated in the ArdorComm Digital Bharat Education Conclave 2025, held in Bengaluru, Karnataka, on September 19. The conclave, themed “Digital India Rising: Transforming Education, Skilling & Employability,” brought together education leaders, policymakers, and EdTech innovators from across the country to explore the future of digital learning and employability in the era of Education 5.0. Reinforcing its commitment to advancing AI-driven education and research, Binary Semantics showcased an integrated suite of platforms designed to empower educators, learners, and institutions with smarter, data-driven tools for teaching, administration, and innovation. Empowering Education with Digital Intelligence At its experiential booth, Binary Semantics presented its AI-Powered STEM Ecosystem, featuring platforms such as Möbius for blended STEM learning, Maplesoft for mathematical modeling and engineering simulation, and Schrödinger for molecular discovery and research. The company also highlighted advanced solutions including ATLAS.ti and SmartPLS for AI-driven qualitative and quantitative research, along with iDocrobo and iChatrobo, proprietary solutions enhancing academic documentation and student engagement through automation and conversational AI. These technologies collectively enable smarter teaching, seamless administration, and advanced research, aligning with the Conclave’s vision of bridging India’s digital divide and fostering inclusive, future-ready education. Enabling Collaboration in the Digital Bharat Movement With participation from government representatives, universities, EdTech leaders, and educators, the event served as a powerful platform for dialogue around Education 5.0 — an approach integrating AI, immersive technologies, and data analytics to create human-centered learning experiences. Binary Semantics’ presence underscored its role as a digital enabler in the education and research ecosystem, fostering partnerships that advance innovation and skill development in alignment with India’s Digital Bharat vision. Speaking on the occasion, a Binary Semantics representative shared, “Our participation at DBEC 2025 reflects our dedication to making education more intelligent, connected, and inclusive. By combining AI, data analytics, and simulation-driven learning, we aim to help institutions prepare students for tomorrow’s digital workforce.” Building a Future-Ready Education Network With over 400 global clients, 300 reputed institutions, 440,000+ class enrollments, and 35 million automated assessments, Binary Semantics continues to redefine educational technology standards through its scalable, research-backed digital platforms. The company’s participation at the Digital Bharat Education Conclave 2025 not only strengthened its ties with India’s academic and EdTech community but also highlighted its mission to shape the future of STEM education through innovation and collaboration. About Binary Semantics Ltd. Binary Semantics is shaping the future of education through a unified AI-powered STEM ecosystem that blends innovation, intelligence, and impact. Binary enables institutions to deliver smarter teaching, seamless administration, and advanced research. With a strong commitment to innovation and academic excellence, Binary continues to drive future-ready STEM education, preparing learners for the intelligent world ahead.

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Swastik Stories Unveils India’s First Cultural Storytelling FAST Channel

Swastik Stories has announced the launch of India’s first cultural storytelling FAST (Free Ad-Supported Streaming TV) channel, now available on JioTV, LG, Xiaomi TV, and RunnTV. The platform will stream ad-supported, free-to-watch content, aiming for an initial reach of over 50 million viewers across digital and connected TV networks. Famous for television hits like Mahabharat, RadhaKrishn, and Porus, Swastik Stories is expanding its legacy into the digital space with a focus on Indian history, culture, and mythology. The FAST model allows audiences to enjoy curated programming on smart TVs and devices without any subscription. The company expects to reach 90% of connected TV households by March 2026. The first original title on the channel, Hamara Vinayak, will premiere on October 31, with new 10–12-minute episodes releasing every Friday on both YouTube and the FAST channel. The short-format series is tailored for digital audiences who prefer concise storytelling. Founder and Chief Storyteller Siddharth Kumar Tewary said, “Swastik Stories is reimagining Indian culture for the digital age — bringing the wisdom of our past to every screen and every home. This launch marks not just a channel, but a movement in cultural storytelling.” The show’s presenting sponsor, 1Finance, has partnered with the series for its premiere. Drashti Thaker, AVP–Marketing at 1Finance, said the collaboration aligns with their philosophy of providing guidance and clarity, much like the show’s protagonist helps others navigate life’s challenges. Swastik Stories also announced upcoming originals such as Ride to Roots, Vikram Vetal, and Krishna Within, signaling a broader push to create a digital-first destination for Indian cultural entertainment. Source: Economic Times

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