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Multiplex owners claim to face the music and expect to create a more significant gap between OTT and theatre release

Leave a Comment / By / Media Entertainment & Art Community

Now that the theatres have received a green signal to be functional and open after the COVID-19 pandemic. There are still a lot of challenges being faced by the multiplexes. As OTT platforms have opened new entertainment customs for the audience, it has become quite a task to attract people again towards multiplexes. Keeping these challenges in mind, theatres have decided to demand a doubling of the gap between the theatrical release of movies and its release on the Over-the-Top platform for four to eight weeks from April 2022. This move can bring multiplexes on a loggerhead with the OTT players who have been shrinking the gap between the release of a movie in theatres and on OTT platforms within two to four weeks right after taking off the restrictions of COVID-19 in cinema halls. Source: business-standard.com

Now OTT platforms will be the new advertising platform for advertisers to reach out to their customers

Leave a Comment / By / Media Entertainment & Art Community

In the coming time, we will be all set to witness advertising taking the hybrid approach, which will comprise mass marketing and utilize traditional channels and hyper-localized and targeted marketing through digital mediums like OTT. While lockdown approached, there was a sudden shutdown of productions of TV shows keeping the social distancing norms in mind and cinemas were shut down too. On the one hand, where there was a steep decline seen for the Indian media and entertainment sector, on the other hand, digital media and online gaming saw tremendous growth. The spending on digital media went more than print, and online gaming overtook cinemas in terms of total spending; this directed the advertisers towards OTT platforms. However, television remained the largest segment, advertising on television went down fast during the lockdown. Whereas the digital advertising market remained stable, traditional advertisers are more inclined towards online or digital channels. Few trends have led advertisers to go towards OTT platforms more and more: • Content: The OTT players brought a plethora of creative and realistic content on their platter that allured the audience more than ever. As a cherry on top, many traditional Media and Entertainment channels came up with a simultaneous OTT channel to deliver their content online. As users and viewers got the ocean of choices, the viewership line between rational, national, and international became blurred with the increased inclination towards a wide variety and quality content. No doubt, the advertisers saw more potential in the online or OTT market, and they have believed so far that OTT and online platforms are the best platforms to reach out to audiences, and they will provide the maximum reach. • Digital technology has it all: The speed with which new technologies are approaching the OTT media and entertainments platform. The advertisers have a plethora of choices through geography, demography, behavioral and another first and third party for selective market approach. This opportunity gives advertisers the freedom to customize and personalize the advertisement as per the niche customer market. By using technology and customer profiling, an advertiser can get the perfect blend of customized data to deliver ads that can reach directly to the niche audience. Source: thefinacialexpress.com

IIM looks forward to Supernumerary seats for attracting foreign students

By / Education Community

After the pandemic hit the world, while every sector is going through a rejuvenating and reopening phase, the education sector is all set to sail the same boat; academicians believe enrolling a higher number of international students can help improvise Indian B-schools performance in terms of global rankings as this initiative will bring more emphasis on things like Internationalization, foreign faculty, global lookout and students. India has not succeeded yet to be figured among top global places for study abroad. It has always been a matter of challenge to attract international students to Indian institutions for education. As a solution to this challenge, few of the centers of the Indian Institute of Management (IIMs) have come up with redundant seats in many of the courses especially for foreign student’s admissions. Concerning which recently, IIM Kozhikode announced 50 supernumerary seats for international students for their three full-time MBA programs: Post Graduate Program (PGP) MBA (20 seats), PGP in Finance (20 seats) and PGP in Liberal Studies and Management (10 seats). IIM Ahmedabad was among the first few institutes to launch supernumerary seats in two-year MBA courses. Source: theindianexpress.com

As per the study, the risk of strokes and heart attacks can be lowered by maintaining an ideal sugar level

Leave a Comment / By / Health & Wellness Community

As per new research findings, people with diabetes and stroke may maintain an ideal sugar level to avoid the risk of different vascular diseases like a stroke or a heart attack later on. Findings of this research were published in the medical journey ‘Neurology.’ The study author Moon-Ku Han, MD, Ph.D., of Seoul National University College of Medicine in Korea, said, “Suffering from diabetes may lead to a higher risk of a heart attack. But as per our studies, optimum blood sugar level maylower the risk of getting another stroke, a heart attack or other vascular problems. This study involved 18,567 diabetic patients with an average age of 70. All the participants were admitted to the hospitals for an ischemic stroke caused by a blood clot. After admission, the researcher used a test called hemoglobin A1C to determine people’s blood sugar levels for the past two or three months. Participants had an average A1C of 7.5 percent. After observation of one year, it was found that there is an association between A1C level with risk of having another stroke, a heart attack or dying from these vascular causes. Source: Healthworld.com

No quarantine for completely vaccinated Indians heading out to the UK from October 11

Leave a Comment / By / Governance Community

The India-UK tussle over vaccine recognition has been going on after the UK government raised a few issues with India’s inoculation authentications. India too made 10-day quarantine obligatory for travelers coming from the UK. Indian travelers completely vaccinated with the two portions of Covishield won’t need to be quarantined in the United Kingdom, beginning from October 11, British high magistrate to India Alex Ellis tweeted on Thursday, stopping the continuous India-UK tussle over acknowledgment of immunization against Covid-19 in the two the nations. “Good evening! From Monday, 11th October, travellers from India to the UK, double jabbed by Covishield or any other vaccine recognised by the UK regulator does not have to quarantine. So it will easier and cheaper to enter the UK. This is great news,” Alex Ellis said in a video message, saying thanks to the Indian government for the nonstop collaboration with the UK government. The UK is open for Indian travelers for quite a long time and handled a large number of visas to understudies, business travelers, and vacationers, the British high official said in his message. “Some of the noise about this issue in the last few weeks just shows how keen people are to travel to the UK and I am delighted by that… Let’s open up more flights between the countries…” he said. The issue began after the UK changed its movement rules from October 4 and didn’t at first notice Covishield in the rundown of its acknowledged immunizations against Covid-19. Then, at that point, the UK government acknowledged the Covishield antibody as it is a definition of the Oxford-Astrazeneca immunization, currently perceived by the UK administrative position, yet didn’t acknowledge India’s immunization endorsements, produced by Cowin. A few rounds of talks were held among India and the UK government to end this impasse as not perceiving India’s antibody testament implies travelers vaccinated with the two portions of Covishield need to go through the required quarantine in the UK. While the discussions went on, India likewise forced a comparable limitation on individuals coming to India from the UK. It said independent of the immunization status, all UK travelers in India should be quarantined for 10 days. Serum Institute of India CEO Adar Poonawalla had communicated his mistake with the UK’s Covishield check. The public authority emphasized that there was no issue with either Covishield or the immunization testament. While the endorsement holds fast to the worldwide principles, India exported Covishield to the UK, the government said. Source: thehindustantimes.com

Military Schools Open Their Gates For Girls In A Revolutionary Move

Leave a Comment / By / Education Community

The Ministry of Defence, following the directive issued by the Supreme Court, will open the gates of Rashtriya Indian Military College (RIMC) and Rashtriya Military Schools (RMS) for admissions for girl students. According to a statement by MoD, “According to an affidavit filed in the Supreme Court, there is a requirement of authorising additional vacancies along with other associated infrastructure and administrative support. This is proposed to be carried out in two phases.” Entrance Exam for Admissions to Start from June 2022 Phase I – In the first phase of the admissions into the RIMC, the maximum capacity for girls will increase from 250 to 300. According to the plan, five new girls will be inducted every six months. It is expected that the increase in admissions may be affected due to the changes to the infrastructure and recruitment of additional staff to support the girl cadets. Based on the plan, girl students will be able to sit for the entrance exam in June 2022. The effective session is expected to start from January 2023. Phase II – In the second phase, the capacity for admissions will increase from 300 to 350. It means that 10 new girls will be admitted into the schools every six months. Hence, at the end of the expansion program, RIMC will have 250 boys and 100 girl students. RIMC is situated in Uttarakhand, Dehradun. Source: India Today

Delhi: AAP Government To Begin Anti-dust Campaign From Today

Leave a Comment / By / Governance Community

In a joint meeting on Wednesday held between the Delhi Pollution Control Committee (DPCC) Engineers and Green Marshals and Delhi’s Environment Minister Gopal Rai, it was concluded with the decision of starting the anti-dust campaign from 7th October 2021. The campaign initiated by the Delhi Government will start effectively from today and will continue till October 29. In a recent move, Rai had launched the ‘Advanced Green War Room’ and ‘Green Delhi App’ for people in Delhi to send their complaints and concerns regarding 10 different kinds of pollution during the winter season. Rai told India TV, “Last year the anti-dust campaign showed good results. This time it will be run in a more systematic manner. We had a meeting with all government construction agencies on September 14 and with private agencies on September 17. In the meeting, we discussed the 14-point agenda.” This notice will be given on any irregularity because no explanation comes in two days, then a penalty will be imposed as per the National Green Tribunal (NGT) guidelines of 2016. During the campaign, thirty-one teams consisting of 17 DPCC and 14 Green Marshals will go to the ground from today to monitor the areas with their respective vans. Source: India Today.

Top Five companies using Virtual Reality and Augmented Reality in Education

Leave a Comment / By / Article/Stories, Education Community
Education Article

Right from their invention, Virtual Reality and Augmented Reality have made the world grove around them. Till past few years, these technologies were primarily used in the gaming industry as far as possible. However, in the pandemic era, technology was the only base for survival of any sector, especially the education sector. Studies have proven that people retain 90% of what they see and do than only 10 % of what they read. Hence, with Virtual Reality and Augmented Reality, the visualization capacity of students will increase more, and it will help learners in conceptual understanding of the subject area with a more excellent retention ratio. Keeping the importance of the growth of VR and AR in education, certain companies are making significant progress in education with AR and VR. been quite famous now. The companies have a customized app, which maximizesvirtual reality in terms of practical experience by allowing students to experience different parts of the world. Combining life experience with virtual reality makes conceptual understanding very easy for students, which was earlier quite complex to grasp. Under the Google Expeditions Pioneer Program of expansion, the Google team plans to go to various schools and universities of different parts of the world and provide the institutes VR set up and has the training to teach students through VR and AI. IMMERSIVE VR EDUCATION: It is a software company founded in 2014; ever since its beginning, it has always been involved in virtual and augmented reality training. The company is best known for its ENGAGE platform, specifically designed to provide training and education based on Virtual Reality. The company taps the existing VR technology and puts it on an online platform, making it acceptable for users worldwide. GOOGLE EXPEDITIONS PIONEER PROGRAM: This new initiative of Google has been quite famous now. The companies have a customized app, which maximizesvirtual reality in terms of practical experience by allowing students to experience different parts of the world. Combining life experience with virtual reality makes conceptual understanding very easy for students, which was earlier quite complex to grasp. Under the Google Expeditions Pioneer Program of expansion, the Google team plans to go to various schools and universities of different parts of the world and provide the institutes VR set up and has the training to teach students through VR and AI. Alchemy VR: One of the leading companies in terms of modern technological innovations in real education. The company has already contributed an excellent level of dedication in Virtual Reality, Augmented Reality, Mixed Reality and Artificial Intelligence. Alchemy VR aims to a complete educational content that can be accessed from anywhere in the world. BOULEVARD: Boulevard has a unique take on towards usage of augmented reality in education. This app mainly focuses on arts and is working towards increasing people’s interest in painting. In simple terms, it allows having the experience of visiting an art museum without being there physically. NEARPOD: This company is dedicated to making the classroom environment more engaging and immersive with AR and VR technology. With this technology, it is a win-win situation for both teachers as well as students. Teachers can use AR and VR tools to make traditional lessons more immersive and engaging, and students enjoy the imaginary ways of learning with these new tools and technology. Source:arvredtech.com

With more and more people getting vaccinated, companies are all set to strengthen their hiring

Leave a Comment / By / Human Resource Community

As per the TeamLease Employment Outlook Report, companies “hiring percentage from October to December can be seen at the highest rate in the past one and half years.” As per the survey, 41 percent of companies are looking forward to hiring this quarter, which was just 38 percent in the July-September quarter.The survey covered 650 small, medium and large companies across 21 sectors. A high sense of positivity can be notices in the Indian White- and Blue-Collar Job Market, opined Rituparna Chakraborty, Executive Vice-President, TeamLease Services. As companies are now taking the initiative to call their employees back to the office, it is also a sort of assurance for the fact that businesses now are not expecting any significant disruption and if in case there will be a probability of the third wave, they will be prepared to handle it this time. In September, Manpower Group Employment Outlook Survey also expressed data that showed Indian Employers are all set to aggressive hiring in the October-December quarter, with 64 percent of employers forecasting an increase in payrolls, 20 percent anticipating a decrease, and 15 percent aren’t expecting any change at all. Source: peoplematters.in

Disney+Hotstar, Netflix and more are all set to release 7 New Indian shows and movies in October 2021

Leave a Comment / By / Media Entertainment & Art Community

The news of theaters and cinemas being open is around the corner. Although with that too, there is no backlash in the OTT entertainment, as these OTT platforms might not give the same viewing screen as theaters, they do give you the comfort of your own choice, which makes it a perfect blend of entertainment and comfort. Many movies that had been keeping their release dates on hold have now announced their release dates, but there are still a lot of movies sticking to the idea of releasing on OTT platforms only. There are around seven new Bollywood movies all set to grove its viewers on several OTT platforms like Disney+Hotstar and Netflix. To be specific with the list, Sardar Udham- releasing on Amazon Prime Video on 16 October, Brahmam- releasing on Amazon Prime Video on 07 October, Shiddat- Releasing on Disney+Hotstar on 01 October, Sanak-releasing on Disney+Hotstar on 15 October, Little things S4- releasing on Netflix on date 15 October, Lift- Releasing on Disney+Hotstar on 01 October, Rashmi rocket to be released on Zee5 on 15 October. These are some of the movies and series that will glue the audience to the OTT platform in October so far with their whole package of entertainment. Source: gqindia.com