Author name: admin

“We help digitize the entire process, centralizing leads and automating various procedures,” says Supreetha Gonsalves, AVP Growth at ExtraaEdge, in an interview with Pratik Ghosh, Content Writer, ArdorComm Media at the ‘New Normal – Education Leadership Summit & Awards 2023’ #ELSABengaluru #ELSAKarnataka How are you feeling to witness the New Normal Education Leadership Summit and Awards in Bengaluru? I think the setup that you’ve been able to put up here is fantastic. I got to interact with a lot of industry experts, Vice Chancellors. I really like the panel and the topics that have been discussed today. I think the digital space, the colleges, institutions moving from after COVID from a digital tour back to the physical setup – I think this has also seen a different kind of transformation as the way COVID brought the digital. I think it’s fantastic. I really look forward to more of participating in more of the events that you put together. What is ExtraaEdge offering for the education sector? So, we at ExtraaEdge, we are a CRM Software. We cater to the inquiry-to-admission journey. The software is primarily meant for communication, marketing automation. We have a digital application, a chatbot on the website, and we’ve also brought in WhatsApp. WhatsApp has become a part of the admission journey for students, where you can send across communication, intimations, the last date of application, and other important messages to the student over WhatsApp itself. What is the mission and vision for ExtraaEdge? At ExtraaEdge, we’ve set a mission to be the most preferred CRM software by educational institutions globally. With this mission, we want to make sure that we touch every counsellor, every admission officer, and create a beautiful experience for the students who are seeking admission at the college. What’s the USB at ExtraaEdge? I would say the first one is high customization. We can be built according to how institutions want it to be because no two institutions are alike. They have different challenges and audiences. The second is industry expertise as we work with 350 institutions globally. The third is the simplicity of the product, making the lives of counsellors and management easier. We offer an extensive array of features, including innovative tools such as WhatsApp and a built-in chatbot. Our product also includes live chat for websites, an application form system, and a two-way communication platform. Our mobile app enhances mobility and streamlines the application process. These features have been developed and refined over the last six to seven years. For universities like Dayananda Sagar University, we provide an outreach app that tracks the activities of the outreach team, including the number of meetings conducted. We have also partnered with institutions like Narayana Group of Schools and Allen, which are known for their large student populations. We help digitize the entire process, centralizing leads and automating various procedures. Our clients prefer us because we offer dedicated support, comprehensive training for counsellors, and valuable industry insights to help them succeed. Any message or wishes for ArdorComm Media Group on its second anniversary? I love the fact that you have a very young and enthusiastic team that takes care of the small things. People-centricity is something that will take you a long way. Stay like this, engage with the industry, and we really look forward to more events together.

“People do agree, some disagree, but ultimately there is good discussion, which I feel is the very objective of people coming together,” says Prof. R. Janardhan, Pro Vice Chancellor, Dayananda Sagar University, in an interview with Pratik Ghosh, Content Writer, ArdorComm Media at the ‘New Normal – Education Leadership Summit & Awards 2023’ #ELSABengaluru #ELSAKarnataka How are you feeling to witness this New Normal Education Leadership Summit and Awards in Bangalore? I’ve been associated with ArdorComm Media Group right from its inception, I suppose. I’ve participated in quite a few of your events, and I’m happy that education leaders from all over the country come once in a while and discuss a lot of serious topics which are very relevant to the education industry and to leadership. There’s a lot of frank exchange of points of view. People do agree, some disagree, but ultimately there is good discussion, which I feel is the very objective of people coming together. Knowledgeable people obviously do not simply agree on a certain point of view, and that’s the whole point of conventions and events that you people have been organizing. I wish good luck to whatever you intend to do in the future. Great work so far and good wishes to you in the future. In these kinds of forums where we bring in education leaders, edtech players, as well as the government, how does this kind of forum benefit the education sector at large? One benefit is that it offers networking to academic campus leaders across streams and levels. There is a lot of diversity within the campus, where you find different types of specialists. You are bringing people from various campuses with different specializations and asking them to speak on and think about burning issues within a certain domain of knowledge, which is relevant to the community for today and tomorrow. So, that’s one great contribution which you’ve been doing, and you should continue to pursue that path. Any message for ArdorComm Media Group on its second anniversary? Yeah, you all are young people, you’re vibrant, and it’s good teamwork that I see here. So, that is something that makes organizations successful.