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Anurag Thakur estimates that the media and entertainment sector will generate Rs 7.5 billion annually by 2030

The media and entertainment ecosystem is a rising sector that, according to Union Minister Anurag Singh Thakur, will produce Rs 4 lakh crore annually by 2025 and Rs 7.5 lakh crore by 2030. The rapidly growing digital infrastructure in the nation and the ongoing developments in the AVGC (animation, visual effects, gaming, and comics) sector, according to the Minister for Information and Broadcasting, have the potential to turn India into the preferred post-preferred post-production hub of the media and entertainment industry. At the National Conference on the “Changing Landscape of Media and Entertainment 2022,” which was held in Pune and organised by the Symbiosis Skill and Professional University, he gave the keynote speech. “The media and entertainment ecosystem is a sunrise sector, which is expected to generate Rs 4 lakh crore annually by 2025 and reach USD 100 billion or Rs 7.5 lakh crore industry by 2030. The government has designated audio-visual services as one of the 12 Champion Service Sectors and announced key policy measures aimed at nurturing sustained growth,” he stated. “Many job roles have emerged in the field – video editing, color grading, visual effects (VFX), sound design, rotoscoping, 3-D modeling, etc. Each job role in this sector requires a specific set of skills and competencies. It is imperative for the industry and academia to come together and design programs relevant to the needs of this sector,” Thakur added. According to the minister, the government is also looking at new collaborations with the private sector to make sure Indian students are up to date with the latest technological developments. According to Thakur, who said that “Digital India” had significantly improved the Indian content sector, “With quality content, easy access and an eager audience, India is ready to narrate its own success story and become a content creation hub.” According to him, India was selected as the first-ever Country of Honor at the Cannes Film Festival, and the Indian delegation walked the red carpet with a pan-Indian feel rather than what they refer to as Bollywood.  “I don’t like Bollywood, Tollywood terms, it should be Indian film industry. There the diversity was visible,” he added. Even during the pandemic, according to Thakur, India added as many as 50 unicorn start-ups, “which speaks volumes about India’s entrepreneurial spirit,” he stated in reference to the developing start-up eco-system in India. Thakur expressed his desire to see an increasing number of start-ups come from the talent pool created by prestigious film institutes like FTII and SRFTI. Source: PTI

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ArdorComm – Education Leadership Symposium 2022 held on 24th June at Mumbai #ELS2022 #EducationLeadershipSymposium

EducationLeadershipSymposium

ArdorComm Media Group in association with Adobe India hosted the “Education Leadership Symposium” as Maharashtra’s 1st physical ‘Roundtable Meet’ featuring ‘Design & Creative Education’ on 24th June 2022 at The Westin Mumbai Garden City, Mumbai. The session’s theme focused on ‘Accelerating Creative Careers’ This knowledge forum invited academicians, educators, and industry leaders from Animation, Architecture, Engineering, Design Education and Creative Education. They came under one roof to discuss the next & best practices on the creative career opportunities at this roundtable symposium. Chandan Anand, Founder, CEO & Group Editor of ArdorComm Media Group, emphasized on the event theme saying, “In a scenario where we are heading towards Education 5.0 with the socio-digital transformation taking place. In this digital age, educators and academicians have an important role to play to adopt digital transformation which impacts the performance of traditional business models for creating value in the overall design education sector i.e. engineering, architecture, designing courses, fashion, arts, animation, gaming, and VFX. It’s the need of the hour to reimagine the creative curriculum for the learners to equip them with the plethora of new-age creative career opportunities. It’s high time that the industry and academia come forward with a solution in order to benefit the learners at large by providing an industry-ready curriculum and more.” The Eminent Speakers who graced the event with their presence at this Roundtable Meet of ‘ArdorComm – Education Leadership Symposium 2022’ were: Ashish Kulkarni, Founder, PUNNARYUG ARTVISION PRIVATE LIMITED Artvision Pvt Ltd, Chairman, FICCI-FRAMES for Animation, Visual Effects, Gaming & Comics Forum Pravin Mishra, Dean, Vijaybhoomi School of Design Rajiv Mishra, Principal, Sir J.J College Of Architecture Rajesh R Turakhia, Founder & Director, Frameboxx Animation & Visual Effects – India & Visual Effects Pvt Ltd, Mumbai V. N. Rajasekharan Pillai, Vice- Chancellor, Somaiya Vidyavihar University Dr.Anant Chakradeo, Pro-Vice Chancellor, MIT ADT University, Pune Rajendra D Shinde, Principal, St. Xavier’s College, Mumbai Manoj Parmar, Director, Kamla Raheja Vidyanidhi Institute for Architecture and Environmental Studies Alka Tawari, Principal, Chembur Trombay Education Society’s College of Architecture Anand Achari, Principal, Vivekanand Education Society’s College of Architecture (VESCOA) Mandar V. Parab, Principal, L.S.Raheja School of Architecture Amol Bapat, Principal, Vasantdada Patil Pratishthan’s Manohar Phalke College of Architecture Alam Shaikh, Campus Director, Padmabhushan Vasantdada Patil Pratishthan’s College of Engineering Chaitanya Chinchlikar, VP & Business Head, CTO & Head of Emerging Media, Whistling Woods International Abir Aich, Sr. Vice President, Aptech Rohit More, Enterprise Account Manager, Adobe Mohd Yaman, Solution Consultant, DMe, Adobe Suhas Bendre, Director – Cognizant Interactive Cognizant Technology Solutions Vinayak Nabar, Principal, Asmita College of Architecture Benti Singh, Dean- Research, Kamla Raheja Vidyanidhi Institute for Architecture and Environmental Studies Supreeth Nagaraju, Head Education, Digital Media – India & South Asia, Adobe Chandan Anand, Founder, CEO & Editor, ArdorComm Media Ashish Jain, Co-Founder & COO, ArdorComm Media The Key Objectives/ Discussion touch-points of the symposium were: Thought-provoking talks to understand the role of technology in creative, skill & design education. Brainstorming the need for an industry-ready curriculum to ease the job opportunities. Industry expert speaking on emerging hiring trends, and how creative education to make the students industry-ready. Opportunities & challenges in creating a culture of creativity to impact learning Outcomes. ‘ArdorComm – Education Leadership Symposium 2022’ in association with Adobe was an important knowledge-sharing platform of the education community that cared deeply about the Design & Creative Education. It highlighted a glimpse of the education fraternity comprising India’s top academicians, educators, and industry leaders from Animation, Architecture, Engineering, Design Education and Creative Education, who came under one roof to discuss their next & best practices and views. Let’s vow to be the game-changers in the education community in 2022. Thank you for participating & witnessing Maharashtra’s 1st physical Roundtable Meet on 24th June 2022 at Mumbai, ‘ArdorComm – Education Leadership Symposium 2022’. Visit website: https://ardorcomm-media.com/els-mumbai/ Glimpses: https://ardorcomm-media.com/els-mumbai-glimpses/

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Akasa intends a test flight next week, anticipates starting its operations by July end

HR Article

According to Chief Executive Officer Vinay Dube, the newest airline in India, Akasa, plans to launch its commercial operations by the end of July and will conduct a proving flight with the Directorate General of Civil Aviation (DGCA) of the nation as soon as next week. In an interview at the startup airline’s office in Mumbai, Dube said that Akasa, funded by billionaire Rakesh Jhunjhunwala, will likely acquire its air operator’s certificate within days of the proving flight, apply for airport slots, and begin selling tickets within two to three weeks. The domestic value carrier’s initial routes will concentrate on point-to-point services. According to Dube, a former executive at Delta Air Lines Inc. who once led Jet Airways India Ltd., international flights are expected to begin in the second half of 2023. “We don’t believe in the hub concept. Akasa’s network will be focusing on flights from Indian metro cities to tier two and tier three cities,” Dube said. Aditya Ghosh, the executive who oversaw low-cost carrier IndiGo for nearly 10 years, is one of Akasa’s other backers. Akasa has ambitious growth goals, with the goal of acquiring 18 aircraft in the fiscal year that ends in March 2023. According to Dube, Asaka should get one to two planes a month from an order placed in November for 72 Boeing Co. 737 Max jets valued at $9 billion at list prices. Akasa will not only compete on prices in India’s fiercely competitive aviation business. While the airline intends to be cost-competitive, Dube stated that having excellent customer service and an employee-centric culture will also be important to its long-term success. “I don’t think India has excess supply — India will need 1,000 planes over the next 20 years. The pie is growing faster in India,” he stated. In fact, India’s Minister of Civil Aviation, Jyotiraditya Scindia, stated earlier this year that the country may need to add as many as 120 jets per year to keep up with demand. The nation is preparing by expanding airports, even in the tiniest places, hiring more pilots and crew, and upgrading maintenance facilities. In advance of the launch of its commercial flights, Asaka has employed more than 100 pilots in addition to cabin staff at its own pilot training facility in Delhi. Dube said that the airline has the newest and greenest fleet in India, if not the entire globe, thanks to its fleet of brand-new aircraft powered by LEAP-1B engines from CFM International Inc. He claimed that by using brand-new planes and engines, Akasa would have a fuel efficiency of 15 to 17%. “Due to its operating procedures and practises, Akasa will also have a competitive advantage on the cost of fuel.” Source: Bloomberg

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NITI Aayog names Parameswaran Iyer as its next CEO

To succeed Amitabh Kant, whose term as head of the NITI Aayog ends on June 30, the government has appointed Parameswaran Iyer as the organization’s new CEO. The Appointments Committee of the Cabinet announced on Friday that Iyer had been appointed on the same terms and conditions as applicable to Shri Amitabh Kant for a two-year tenure or until further orders, whichever comes first. Iyer, an IAS officer from the Uttar Pradesh cadre, oversaw the government’s Swachh Bharat Mission from 2016 to 2020. He joined the Indian Administrative Service in 1981 and voluntarily retired in 2009 to work on the World Bank’s water and sanitation projects. Iyer was appointed by the government to head the drinking and sanitation department and to oversee the Swachh Bharat Mission after he returned to India in 2016. Iyer worked for the World Bank in Vietnam, China, Egypt, Lebanon, and Washington before to joining the Ministry of Drinking Water and Sanitation in 2016. Iyer left the role in 2020 and went back to the US to rejoin the World Bank. On February 17, 2016, Kant was chosen to serve a two-year term as the NITI Aayog’s CEO. He has since received three term extensions. Kant is credited for compiling a long list of public sector organisations for asset monetisation and disinvestment. He played a key role in creating the national monetisation pipeline and the production related incentive programme, which laid out the government’s road plan for the following six years. Kant oversaw several important initiatives during his long tenure at NITI Aayog, including the government’s aim to promote electric mobility, the aspirational district programme, the ease of doing business programme, the Start-up India programme, and the island development programme. He was currently working across six sectors on the circular economy.

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10 Science based Benefits of Yoga

Yoga encompasses a wide range of contemplative and self-disciplined activities, including meditation, chanting, mantra, prayer, breath work, ritual, and even selfless action. Despite what modern media and industry would have us believe, yoga is not just about physical poses. The root word “yuj,” which meaning “to yoke” or “to bind,” is where the term “yoga” derives from. The word itself has several connotations, ranging from astronomical conjunction to nuptials, with the notion of connectedness at its core. The physical application of yoga and its poses are known as asana. Even while the scientific study of yoga’s health advantages is still in its early stages, the majority of the available data seems to confirm what practitioners have likely known for thousands of years: yoga is tremendously good for our wellness. Yoga increases strength and flexibility In an effort to determine the worth of yoga in the face of its rising popularity, two of the industry’s main organisations, Yoga Journal and Yoga Alliance, undertook a global survey in 2016. The most popular justification given for doing yoga was to “increase flexibility”. Physical health includes flexibility as a key element. There are numerous yoga types available, with levels of difficulty ranging from high to mild. It has been discovered that even the lowest intensity styles enhance flexibility. Yoga appears to be especially beneficial for enhancing flexibility in adults of age 65 and older. In a 2019 study, it was discovered that yoga helped elderly persons who were experiencing a normal decline in flexibility. Yoga aids with stress reduction 84 percent of American adults, according to recent data from the American Psychological Association, are suffering the effects of chronic stress. Similar is the case in India and across the world as well. So, it makes sense that reducing stress was the second most frequently reported reason given for why individuals practice yoga. Thankfully, research shows that yoga, and particularly asana, is quite effective at lowering stress levels. But keep in mind that yoga is more than just physical exercise. Additionally, proven to greatly reduce tension and ease stress include meditation, breath practice, and auditory rituals like chanting and sound baths. Yoga enhances mental health One of the most prevalent mental health conditions in the world is believed to be major depressive disorder (MDD). Yoga can now be thought of as an efficient alternative treatment for MDD, according to a 2017 meta-analysis of 23 interventions that looked at the impact of yoga-based treatments on depressive symptoms. Yoga therapy with an emphasis on movement as well as breathing exercises have been demonstrated to dramatically lessen depression symptoms. Yoga can relieve inflammation Chronic inflammation is frequently the first sign of sickness. Prolonged inflammation has been associated to heart disease, diabetes, arthritis, Crohn’s disease, and many other illnesses. A review of 15 studies found a consistent finding: yoga, in all its forms, intensities, and durations, decreased the biochemical indicators of inflammation in a range of chronic illnesses. Yoga may help you gain strength Some yoga lessons can be thought of as strength-building exercises even though most people identify yoga with flexibility and stretching. Simply put, it depends on the teacher, method, and class level. Yoga asana is a multimodal kind of exercise as a result. Yoga’s capacity to increase strength has been examined in a variety of scenarios, including those involving children, older persons, and those with breast cancer. Yoga was discovered to be an efficient activity for improving strength across many age groups of healthy individuals in a study done on air force personnel. Yoga might lessen anxiety There are many different types of anxiety disorders, including social anxiety, specific phobias, and generalized anxiety disorder. Sometimes even long-term stress qualifies as an anxiety condition. Numerous studies indicate that yoga asana may be useful as a complementary therapy for anxiety disorders, however some of the researchers want more replicated research before drawing any firm conclusions. Anxiety symptoms have been demonstrably diminished by yoga ‘nidra’, a body scan/guided meditation. Yoga may enhance one’s quality of life For many years, researchers have considered quality of life (QOL) as a crucial indicator of people’s longevity and the possibility that patients may recover from a chronic illness or injury. Relationships, creativity, learning opportunities, health, and material comforts are a few aspects that influence QOL.  A 2019 meta-analysis found that yoga may have a positive impact on patients’ quality of life. Yoga can improve immunity Your immune system suffers when you are under constant stress. You are more prone to sickness when your immunity is weakened. However, as was previously said, yoga is regarded as an alternate stress-reduction strategy with scientific support. Even while the research is still in its early stages, certain studies have discovered a clear connection between practicing yoga regularly over time and having a healthier immune system. This is caused in part by the anti-inflammatory properties of yoga as well as the improvement of cell-mediated immunity. Yoga can better your balance & posture Not only is balance crucial when performing the yoga pose known as Tree Pose while standing on one leg. Additionally, it is necessary for everyday tasks like picking something up off the floor, reaching up to a shelf, and going down stairs. Athletes’ balance and general performance have been found to improve with yoga. Similarly, a review of studies on healthy populations indicates that regular yoga practice may help most people’s balance. However, for other people, falling can have negative consequences. Recent studies indicate that yoga can help older populations’ balance. Before a broad generalization can be made, more studies with sizable sample sizes are required. Yoga poses can help those with brain injuries regain their equilibrium. For older persons, those with ailments who are less mobile or whose balance is an issue, adaptive yoga or chair yoga can be extremely beneficial. Yoga may enhance cardiovascular health A crucial and advantageous component of yoga is pranayama, sometimes known as “yogic breathing.” An analysis of 1,400 papers investigating the overall effects of pranayama was published in the Journal

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Netflix dismisses 300 more workers in its latest wave of layoffs

In an effort to contain costs in the face of uneven membership growth, streaming behemoth Netflix Inc. terminated another 300 workers. Across the company, there will be job losses, with majority of the US-based employees being impacted. Compared to the cut the streaming giant made last month, this one is twice as big. The news was initially covered by Variety. In an email, a Netflix representative said, “While we continue to invest significantly in the business, we made these adjustments so that our costs are growing in line with our slower revenue growth,” We are doing everything we can to support them as they navigate this difficult transition and are incredibly grateful for everything they have done for Netflix. Following the disruption of its subscription-based business model caused by the loss of 200,000 customers in the first quarter of 2022, Netflix is restructuring its operations. The issues have depressed employee morale and battered the stock price of the company. Along with the layoffs in May, Netflix reduced its marketing expenses in April by firing several contract workers and editorial staff from its Tudum website. Concerns among Netflix subscribers were exacerbated by a price rise in January. It also faces increased competition from streaming services like Hulu, Walt Disney Co., and Amazon.com Inc., all of which recently reported increases in subscriber numbers.

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NTA has announced the dates for CUET-UG 2022 admissions

The Common University Entrance Test (CUET), which is required for admission to undergraduate programmes at various colleges across the country, will be conducted between July 15 and August 10, according to the National Testing Agency (NTA). The exam will be held on July 15, July 16, July 19, July 20, and on the following dates: August 4, August 5, August 6, August 7, and August 8. A computer-based admission exam will require candidates to respond to multiple choice questions (MCQs). The CUET-UG will take place at various centres spread over 554 cities in India and 13 cities outside of the nation, according to the NTA. 9,50,804 applicants have so far enrolled for admission to 86 universities, of which 43 are central universities, 13 are state universities, 12 are deemed universities, and 18 are private universities. The test can be taken in any of the 13 mediums that are available, and candidates can choose any combination of the 33 languages and 27 unique subjects, as per the NTA. According to the NTA, there are more than 54,000 different subject combinations that applicants have selected, and on average, they have applied to more than five universities.

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Disney recognised as LinkedIn’s top Media & Entertainment Company

The Walt Disney Company has done some incredible things for their cast members and employees. There are some pretty awesome benefits, including free park entry, early access to attractions and shows, special events, and competitions only available at Disney parks. But more crucially, The Walt Disney Company offers its employees security and possibilities for career progress, and they are rewarded for this. Disney announces that it has been recognised as LinkedIn's Top Media and Entertainment Company. They explained the methodology, which is based on the seven pillars of "ability to advance, skills growth, company stability, external opportunity, company affinity, gender diversity, and educational background," which are all known to promote career advancement. The organisation received praise in particular for the advantages they offer to Cast Members and Employees. Disney also revealed that Cast Members and employees receive weekly pay cadence, on- site childcare (at specific locations), and 100 percent upfront tuition help at network schools, in addition to the amusement park-related benefits. Receiving this kind of recognition is really significant for the business.

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Fynd plans to hire 2,000 engineers in FY23

The omnichannel platform, Fynd plans to hire at least 2,000 more engineers by the end of the fiscal year 2023 after opening a new office in Bengaluru. The Reliance-backed platform has previously stated that as part of a hiring push, it intended to acquire 30% of its talent from Ahmedabad (Gujarat). Over 1200 new hires across junior and senior levels have been announced by the company at the time. It subsequently started looking for individuals with training in full stack, Java, Python, DevOps, Node, Mobile & IoS, and other related fields. The company now employs 750 people, having more than doubled its team size in the previous six months. In accordance with its ambitions for growth and expansion throughout South India, it is currently seeking to hire more people. A sizable portion of the new employees will work in the company's Bengaluru branch. As a result, in the most recent hiring round, 800 engineers would be hired from South India. The multiplatform tech company will need the new personnel to develop new products and explore new markets. The company just unveiled the fourth batch of Fynd Academy, their accelerated learning programme that trains both new hires and seasoned experts in technical and practical skills. The courses are created with the intention of providing candidates with practical, in-demand skills, hands-on projects, and guided mentoring, so they can use these abilities and integrate into the Fynd workforce. Source: PTI

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NAAC awards the highest grade, A++ to the University of Kerala

The University of Kerala has received the highest NAAC grade, A++, with a cumulative grade point average (CGPA) of 3.67. Kerala’s chief minister, Pinarayi Vijayan, described the accomplishment as an inspiration for other colleges and educational institutions in the state. According to Vijayan, the university’s recognition marked a significant advancement for Kerala’s educational community. “This is the first time a university in the state has received this recognition. This achievement is a result of the schemes implemented by the state government for the growth of the higher education sector. This should inspire other universities and institutions of higher learning to move forward with excellence,” wrote Vijayan in a Facebook post. The University of Kerala received an A ++ with 3.67 grade points during NAAC accreditation, according to a Facebook post by Higher Education Minister R Bindu. “The University of Kerala has secured the best grade at the all India level. We heartily salute the University of Kerala community for making Kerala a national leader in the education sector by actively participating in the efforts to improve quality,” she added. Higher Education Institutions in India are evaluated and accredited by National Assessment and Accreditation Council (NAAC). It is an independent organisation supported by the University Grants Commission of the Indian government. Source: PTI  

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