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 “We’ve introduced the concept of “design your own degree,” giving students autonomy in choosing their mix of courses,” says Prof. (Dr.) Vikas Singh, Founder Vice Chancellor, Geeta University, Panipat, Delhi, in an Interview with Pratik Ghosh, Content Writer, ArdorComm Media Group at the ‘New Normal – Education Leadership Summit & Awards 2023’ #ELSANewDelhi #ELSAGurugram How are you feeling to witness the New Normal Education Leadership Summit and Awards in Delhi? It is really a pleasure to be attending this Summit here, and thanks to Chandan and his team for inviting me to participate in this event. I can see a lot of senior academicians and industry people are here, providing a great opportunity to interact, network, and reconnect with old friends and colleagues. It’s truly a wonderful experience. The theme of our event is “India Vision 2030.” According to you, what should be the vision for the education sector moving forward? The upcoming years are crucial as the Indian economy is set to grow significantly. For this growth to happen, skilled manpower is essential. As the economy expands, new job opportunities will emerge, and we need to ensure that young students are adequately trained and skilled to take up these roles. This presents both an opportunity and a challenge for the education sector. We need to prepare our students to be the driving force behind the economic growth, which requires a concerted effort from the education community. How are you implementing NEP in your University? At our University, we have taken several steps aligned with the new education policy. We’ve introduced the concept of “design your own degree,” giving students autonomy in choosing their mix of courses. This policy encourages students to follow their passions and interests. We’ve also incorporated vocational baskets, offering courses in data visualization, digital marketing, and entrepreneurship. Moreover, we’re encouraging students to create profiles on platforms like LinkedIn, Upwork, and Freelancer, enabling them to work on external projects and build their skills and profiles. Forums like this bring together education leaders, government officials, and industry representatives. How does such a platform benefit the education sector? These forums are essential because they bring together key stakeholders in the education sector. Academicians, policy makers, government bodies, regulatory bodies, and industry representatives can collectively brainstorm and find solutions to various challenges. It’s a unique opportunity to share ideas, insights, and experiences, leading to better strategies and collaborations. Any message for ArdorComm Media on its 2nd Anniversary? I’m very happy to share that I was there in the first event also and I have seen the efforts that Chandan is putting in this venture and I wish him all the very best and I’m very confident that with the kind of efforts he is putting and the kind of team that he has created I’m sure ArdorComm is going to become a big name in this media sector. All the best to the team of ArdorComm Media.

“The academic institutions can, for once, become financially viable if they can adapt and deliver quality education, link experiential learning to not just employability, but research innovation, product process, to enable local MSMEs to startups,” says Prof. (Dr.) B.S. Satyanarayana, Vice Chancellor of G.D. Goenka University, Sohna in an Interview with Pratik Ghosh, Content Writer, ArdorComm Media Group at the ‘New Normal – Education Leadership Summit & Awards 2023’ #ELSANewDelhi #ELSAGurugram How are you feeling to witness the New Normal Education Leadership Summit and Awards in Delhi? I think it’s been a wonderful experience so far. First of all, I’d like to congratulate ArdorComm for their second anniversary and also that we could be here. I am also moderating a panel and will also be speaking in one more. I think the whole country is transforming and India took 75 years to reach about 3.5 trillion. In the next seven years, we are going to be 7 trillion or 7.5, and that’s where this new normal of adapting technology, adapting dynamically changing with experiential learning, leveraging NEP becomes very critical. So, it’s wonderful to see that we have industry leaders coming and showcasing their products here, we have academics discussing what they are doing, their case studies, best case studies. I think we all need to seriously work together to be sure that we will be able to achieve, because the last 75 years of our education was literally rote education. It was by learning and repeating. But we don’t have any more time, nor do we have the learning time to generically grow. We not only need to maybe leapfrog but truly pole vault to deliver, as I said, a 3.5 trillion economy in spite of the education because education was irrelevant. But in the next seven years, if we have to become that 7.5 in this knowledge-driven era, skill-required era, the knowledge and the skill have to be seamlessly linked with experiential learning, leveraging technology. Both the teacher and the taught have to learn very fast, adapt. Without technology, it will not happen, but at the same time, it’s a huge lever. So, I think it’s an excellent platform for all of us to come together, discuss here about this new normal and truly say that education has always been about technology and learning. Linking the two, but then now we have to do it at a very great dynamic pace, adapt and change. Because I think the latest studies clearly show even the learning cycle or the knowledge life cycle is getting as short as three years or 36 months. Products are becoming three months. So, if we are seriously not adapting to this thought process, getting on board, working collaboratively, because nowhere can we do it on our own, I think we will be literally doomed. But it’s a unique opportunity for all of us to move forward and enable the students. The academic institutions can, for once, become financially viable if they can adapt and deliver quality education, link experiential learning to not just employability, but research innovation, product process, to enable local MSMEs to startups. And therefore, the whole ecosystem then grows with pilot production to scale the production and going global. And when the whole world is looking at India and the global value chain as a key player, I think it’s an exceptional opportunity. So, very happy that we have this opportunity to come and discuss, also learn from experts. Is your university taking some initiatives to help the students who are planning to be startup founders or entrepreneurs? Absolutely. See, to first of all bring in that mindset of multi-disciplinary experiential learning, we offer the first course we offer as a value-added course to any program, whether it’s BBA, English, Engineering, Management, Economics, Agriculture, Law, Allied Health Science, Physiotherapy, Nursing, whatever. We offer a course in design thinking in the very first semester, and in the next semester, we have a course on innovation, entrepreneurship, and sustainability. Because we think entrepreneurship, sustainability, innovation, all have to go together. Because I have to choose sustainable material. I have to look at the sustainability of ROI. Look at the sustainability of human resource, skill-based training. All of them have to come in. So, we keep it as an integrated process and they do a project-based activity in the very first year of their education. And they even get a skill certification as per NEP on digital multimedia communication as a part. So that if you even leave, you would have actually carried out an entrepreneurial pursuit. That tomorrow when you go to a company, you can be a manager from day one and be entrepreneurial in your job. So, I think what you said is very true, because that is where the opportunity is. We cannot depend on multinationals. Even if they put up a company and scale it up, they can. We want the student to set up a local startup, build the ecosystem, and a local startup can grow up with more ecosystem and pilot production to scale up global product process solution with quality. That is where employment will happen, the whole value chain, the growth of the ecosystem will happen. So, all the best-developed countries, whether you look at Scandinavian countries, Israel, Ireland, South Korea, Taiwan, the local universities work with startups, they scale up, and then the multinationals acquire, and the whole ecosystem grows. Everybody’s win-win growth. So, if we are as far as we simply blindly import multinational and they set it up, it will only be lesser jobs. So, I think the NEP gives this platform. That’s going to be the new normal, and we are quite excited about being a part of this and trying to see how do we proactively create solutions which could be a role model for even others in an economical way. They don’t have to go overboard with investment. They can move forward is how we are looking at

“I would say that skilling has now come into the forefront, and no educational body can survive or do justice without that,” says Abhay Gupta, Founder & CEO of Luxury Connect Business School, Gurugram in an Interview with Pratik Ghosh, Content Writer, ArdorComm Media Group at the ‘New Normal – Education Leadership Summit & Awards 2023’ #ELSANewDelhi #ELSAGurugram How are you feeling to witness the New Normal Education Leadership Summit and Awards in Delhi? In a very short span of time, you guys have grown and it’s getting organized better and better. You have probably the entire education industry being represented, and you have a lot of good sponsors on board as well. So, I think it’s shaping up very well. The theme of our event is “India Vision 2030.” So, what according to you should be the vision of the education sector? I think the vision of the education sector has already been defined by the NEP, and now it’s a phase of when somebody on the panel said that before COVID, during COVID, and post-COVID. So, when we are in the post-COVID era, it’s a question of implementing the policy. And while initially, there was a lot of confusion or inhibition about the policy, but now as time has passed, more and more education institutions have realized the importance and the fulcrum of the NEP. So, I would say going forward, traditional universities are moving towards skilling, and the government has also created new skill universities. So, I would say that skilling has now come into the forefront, and no educational body can survive or do justice without that. So, I think that is where the focus needs to be. What is the vision of Luxury Connect Business School? The vision behind Luxury Connect Business School was that most people focus only on very generic education, in the sense that you do a normal MBA, which is marketing or HR or B Tech, etc. But I have been a part of the luxury industry’s evolution in India, and I firmly believe that the shortage for servicing the luxury industry is a huge opportunity area which is being overlooked by the normal academicians because they have not witnessed the growth of that particular space. I also firmly believe that the luxury industry services the rich and the famous or the HNI (High Net Worth Individual) population of India. Unless the rich are made to spend within India, the money will not flow down to the economy. So, till now, more and more rich have been going overseas and spending the money. The endeavour is to make them spend within India by giving them services and products at par with the global platform. So, that is where we are creating a unique talent pool which is working across brands. Like our Rolls-Royce downwards into fashion or watches or hospitality or travel, but servicing the HNI community. That’s where our core focus is. As you can see in this kind of forums where we bring in the education leaders, the industry experts, as well as the government, how does this kind of forum benefit the education sector at large? I think it really benefits with respect to networking and understanding what is really going on in the education space at large. And then you get the opportunity to network and also collaborate. Academic-industry collaboration is also equally important because every university has its own core strength area. By collaborating with other strength areas, I think we are creating a more diversified talent pool. And when programs can be co-branded, can be co-delivered, and specialty can be passed on from one sector to another, because once you are back into your university, you are too busy with your own operations. You don’t really have the time to understand what’s going outside. So, these kinds of events, I think, are very encourageable. Any message for ArdorComm Media on its 2nd anniversary? I would say, continue the good work, you’ve done a good job in a short span of time. You started post-COVID, and this is the second physical event that I’ve attended here. It was in the same hotel last time also. I was a speaker. So, I think it’s a very good and very encouraging journey for a young group like yours. So, all the best and God bless.

“As part of NEP, we are focusing on skill-based education, we are focusing on the core components of education, we are focusing on minor subjects,” says Dr. Indranil Bose, Vice President-Academics & Head of the Department, Adamas University in an Interview with Pratik Ghosh, Content Writer, ArdorComm Media Group at the ‘New Normal – Education Leadership Summit & Awards 2023’ #ELSANewDelhi #ELSAGurugram How did you experience witnessing the New Normal Education Leadership Summit and Award in Delhi? It’s fine, so many people from different backgrounds, they came and they spoke about their different experiences. I shared my experience here; it had my current workplace and my previous workplaces also. So, it was nice, I mean, I met a lot of old friends also here, so they are working in different universities and institutions. So overall, it’s fine. As the theme of our event is “India Vision 2030”. So, according to you, what should be the vision for the education sector going down the line? It’s something which is a little bit of a point of debate and discussion always. Yes, the new education policy has been declared, and many of the states have planned to implement this, including my state where I’m currently staying in West Bengal. So definitely, we are focusing on a few things like skill enhancement to improve the employability of the students, not only from my discipline, Management, but from all other disciplines as well, like liberal arts and other places, also basic applied sciences and other things. So definitely, there is an important component. Somebody was speaking from Amity here; I heard that human values and all things are there. Yes, even values, ethics, Indian culture, Indian value systems, all these things are very important. Many of those components are now made compulsory as per the new education policy. So many universities are doing it. India has many traditional universities and education institutions. Like, I’m telling the name of a few, like Ramakrishna Mission and other places. They’ve always made it mandatory for students to study all these things as part of the curriculum. Now, many new universities have come up, like Sri Sri University and other universities, who are offering these kinds of programs along with the regular programs. So, we are doing it. Definitely, combining skill-based education plus value-based education, most of these things are very important. So, definitely, more and more things will be going in the right direction. What’s your take on skill development, and how is Adamas University emphasizing on this? In Adamas University, we are redesigning our curriculum as per the NEP, because I am part of that particular team, I know it very well. So, as part of NEP, we are focusing on skill-based education, we are focusing on the core components of education, we are focusing on minor subjects. Based on that, they’re definitely focusing on that. And apart from that, we have a Career Development Center. They actually work for placement and other supports, and our students are working in different companies. And definitely, future places of employment will require new kinds of skills because technology is changing, workplace environment is changing, workplace requirements are changing. So, definitely, new things will be added to our curriculum. Already, in the Management department where I am working, we are changing our curriculum to a great extent. So, definitely, something positive will be happening. Any message for ArdorComm Media Group on its 2nd anniversary? This kind of program will be brought into the horizon. I have attended this kind of workshops, or this kind of forums, or panel discussions earlier in India and outside India as well. Technology in education is the future. We may like it or not, whatever, I like it very much because it enhances individual, student-specific education is possible. We can expand the reach of education. I worked with foreign universities earlier. So, we had students from different countries, and it was possible only because of technology. So, I taught students from almost 40 countries. They were from different continents. So, without technology, we could not do it but this is actually possible now. So, definitely, in this particular domain, many companies are coming. Your company is also coming. When you are doing this kind of events and activities, surely something good will be waiting for us.

“Ultimately media is a practical thing and one has to learn. They are taught all the other aspects like graphic design, like programming software, like being anchors, reporters on the field,” says Pooja Priyamvada, Academic Director of International Institute of Mass Media, in an Interview with Pratik Ghosh, Content Writer, ArdorComm Media Group at the ‘New Normal – Education Leadership Summit & Awards 2023’ #ELSANewDelhi #ELSAGurugram How are you feeling to witness The New Normal Education Leadership Summit and Awards in Delhi? I must congratulate ArdorComm Media; this is a very well-organized summit. It’s only in summits like these that a lot of brainstorming happens, and all the education leaders get together, and we can actually discuss policies, what are the challenges in implementing them, which parts are effective for us, for our streams. And also, a lot of diversity is here, so people from all streams all over the country are here. So, it’s a lot of learning for all of us. As you know, the theme of our event is “India Vision 2030”. According to you, what should be the vision for the education sector? I think for higher education, we should think global and go local. We should try; for instance, we teach media. So, I think the smaller channels, regional channels, regional media, that is where the training should be aimed at. However, the modules that we teach, the text that we teach, has to be of international standards, and also the ethics have to be of global standards. Indian press index keeps falling, so for media, those are the kind of things that we need to take care of. Technology is rapidly increasing; how can we adapt with this in the media system to go into a smoother delivery process? You all must have seen recently AI anchors. The first fear that a lot of students had was that there is no scope for human anchors now, but that’s not true. AI anchors can do only that much, and ultimately to get a program going using an AI anchor, you need an entire team of humans to do it. Right from the writing to research to everything, right? Same is with ChatGPT; it can give you a basic draft of things, but it cannot go like a breaking story on a national channel. A human has to bring their experience and context to it. So, yes, we can use technology as tools, but the human skill, especially communication skill, has to come from media because media sets the narrative for all sectors, including education. I think in NEP also media had a huge role to play because we kept pushing for so long that we need a new education policy, we need to change the standards, we need to make boundaries between streams and all of that. So, I think media has a huge role to play and Tech can only be a tool to enhance those goals. What’s your take on skill development in the 21st-century workspace? Skill development is essentially important. I think now all companies look for individuals where one person can do 10 jobs. And then that is raising a generation of people who are Jack of all trades and masters of none, which is not again good. But yes, there are new kinds of skills that are coming up. We had never heard of social media managers. We had never heard of people doing influencer management, but now those are skills and those are counted as skills. Similarly, as I said, when new things come up, for instance, AI anchors, so you’ll need a new team with skills to manage that AI anchor, manage that Robot anchor. So, skilling is constantly needed, but I think it needs to be now cantered away from the metros, in smaller cities, smaller towns. Like in our institution IIMM we get a lot of students from tier two, tier three cities and they train here and then they go back they become entrepreneurs, media entrepreneurs or they launch a channel they launch a small paper and they take the skill back and then they employ other people so that is the way I think to take it forward. What is the role of Practical Exposure in Media Education, how does IIMM emphasize on it? Of course, we are bound by the syllabus, which is defined by the university and UGC, so that is one part. But yes, because ultimately media is a practical thing and one has to learn. They are taught all the other aspects like graphic design, like programming software, like being anchors, reporters on the field. Then for digital media, for TV media, for print, filmmaking is taught. Various aspects of filmmaking are taught which are both technical and creative. In advertising, PR, marketing, they are taught the theoretical basics and also how to implement in the industry. And then we have been 24 years in this media education. We are one of the oldest. So, we have a lot of good connects in the industry, and we send our students out for internships, for workshops, and they gain that hands-on experience from there. How does this kind of forum benefit the education sector? It’s a huge benefit because, as I said, I’ve been into media and, mental health education. Now, it’s only when I come here or I interact with people teaching management, I interact with people teaching other areas, pharmaceuticals, other things, so I learn a lot. Sometimes a lot of methodologies can be used. Similarly, from media, especially now that everybody has to make videos, has to launch a YouTube channel, every institution needs to have an ad and PR policy. So that is where we become useful, and we teach them that. It’s a lot of exchange of ideas, exchange of skills, as you say. And of course, experience that we all bring from various industries comes together on one platform, and that’s hugely useful. Any