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Government raises print media advertisement rates by 26%

The government on Monday announced a 26% hike in advertisement rates for print media, a move expected to bring notable benefits to both the media sector and government communication efforts, according to the Ministry of Information and Broadcasting. Under the revised structure, the black-and-white advertisement rate for daily newspapers with a circulation of 1 lakh copies has increased from ₹47.40 to ₹59.68 per sq cm. The government has also accepted the Rate Structure Committee’s (RSC) recommendations on premium charges for colour ads and preferential ad placements. The Central Bureau of Communication (CBC) last updated its print advertisement rates in January 2019 based on the eighth RSC’s recommendations, which were valid for three years. The ninth RSC, formed on November 11, 2021, was tasked with reviewing and proposing new rates—leading to the latest upward revision. Source: PTI

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AI Tool Boosts India’s Disease Surveillance, Generates Over 5,000 Alerts: Study

An artificial intelligence–powered surveillance system deployed by the National Centre for Disease Control (NCDC) has significantly strengthened India’s ability to track infectious disease outbreaks, generating more than 5,000 real-time alerts for health authorities since 2022, according to a new pre-print study. Developed by WadhwaniAI, the Health Sentinel platform has automated the labor-intensive task of scanning news reports for unusual health events. The system reportedly reduced manual workload by 98%, enabling faster outbreak detection and quicker public health action. The findings are currently under review and not yet peer-reviewed. Under India’s Integrated Disease Surveillance Programme (IDSP), media scanning and verification has long relied on manual review of print, television and online news. Health Sentinel upgrades this process by screening articles daily across 13 languages, applying AI models to highlight potential threats that are later reviewed by epidemiologists. According to the study, the platform has processed over 300 million news articles since April 2022, identifying 95,000+ unique health-related events, of which around 3,500 were shortlisted by NCDC experts as possible outbreaks. Researchers also estimate that the AI-enabled system triggered more than 5,000 actionable alerts between April 2022 and April 2025. Parag Govil, National Program Lead for Global Health Security at WadhwaniAI, said the tool preserves human oversight while eliminating the time-consuming manual scanning traditionally required. Epidemiologists validate flagged events before disseminating them to state and district authorities. The research team noted a 150% surge in published health events captured since adopting AI-assisted surveillance, compared to earlier years of fully manual analysis. In 2024 alone, 96% of reported events were identified through the AI system, with only 4% coming from manual review. Globally, event-based surveillance techniques that incorporate online media or social media sources are increasingly used to complement traditional “passive reporting” from healthcare providers. The volume of daily online content, however, has made manual screening impractical, making automated systems essential. The article also references other Indian studies highlighting the value of enhanced surveillance. A pilot conducted in six private hospitals in Kasaragod, Kerala, used an algorithm to analyse cases of acute febrile illness (AFI). The system detected 88 clusters, with several verified as outbreaks—including dengue and COVID-19—demonstrating the benefits of early, data-driven detection. International research supports similar conclusions. A 2020 review in the Journal of Biomedical Informatics found that machine learning–based analysis of social media posts, especially on Twitter, improved disease trend prediction. Another study, published in 2017 in the American Journal of Tropical Medicine and Hygiene, showed that mining news articles can help fill gaps when official national case data is delayed. Overall, the findings underscore the growing importance of AI-driven surveillance systems in strengthening public health response capabilities and improving global health security. Source: PTI

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Reliance HR Head Ira Bindra Named Among World’s Top CHROs

Ira Bindra, the Human Resources chief at Reliance Industries Ltd, has been recognised among the world’s top Chief Human Resources Officers (CHROs), making Reliance the only Indian company featured in the 2025 Leaders40 Top CHROs list announced by global leadership advisory firm N2Growth. The annual ranking highlights distinguished HR leaders from some of the world’s most influential organisations. This year’s list features prominent names including Lisa Buckingham (Vialto Partners), Matthew Breitfelder (Apollo Global Management), Robin Leopold (JPMorgan Chase), Christy Pambianchi (Caterpillar Inc.), Trisha Conley (LyondellBasell), Maral Kazanjian (Moody’s), and Donna Morris (Walmart). Bindra is not only the sole representative from India but also the first Indian woman executive from an Indian organisation to secure a position on the list. She has been placed 28th globally. According to her citation, Bindra is recognised as a global HR and business transformation leader with over 20 years of experience driving innovation, organisational growth, and cultural transformation across Fortune 100 companies and high-growth enterprises. Her career spans multiple industries and geographies, where she has led integrated people strategies focused on performance and long-term transformation. As President – People & Talent at Reliance Industries, one of India’s largest private-sector companies and a Fortune Global 500 organisation (ranked #88), she works closely with the Chairman, Executive Committee, and senior leadership to define and advance the company’s culture and workforce agenda. She currently oversees talent and culture transformation efforts for over 3.6 lakh employees across Reliance’s diverse businesses, including energy, retail, telecom, media, and emerging green technologies. Before joining Reliance, Bindra held senior HR roles at Medtronic, the world’s largest medical device manufacturer, and spent 19 years at General Electric (GE) in strategic HR positions across various business units and global markets. She holds an MBA from the Maastricht School of Management in the Netherlands and a BA (Hons.) in History from Lady Shri Ram College, Delhi University. The Top CHRO list, first launched on Forbes in 2015 by N2Growth founder Mike Myatt, evolved into the Leaders40 Award in partnership with the Stanford Graduate School of Business in 2020. It is now considered one of the most prestigious recognitions in the HR profession. Tony Morales, Co-Chairman of N2Growth and head of the Leaders40 Selection Committee, noted that the role of CHROs has significantly evolved over the past decade. Today’s HR leaders act as strategic partners to CEOs and boards, influencing culture, performance, and enterprise-wide transformation. The Leaders40 Committee reviews thousands of nominations, conducts extensive interviews, and selects the top 40 CHROs who exemplify excellence in human capital leadership. Source: PTI  

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Sony Pictures Begins Development on Film Based on Popular Labubu Doll Brand

Sony Pictures has secured the screen rights to the widely popular Chinese collectible doll brand Labubu, with a feature film now in early development, according to The Hollywood Reporter. The project is in its initial stages, with no producer or director attached yet, and it remains unclear whether the movie will be live-action or animated. Labubu was created in 2015 by Hong Kong–born, Europe-based artist Kasing Lung. The brand features a lineup of quirky monster characters, including the main figure Labubu, along with leader Zimomo, companion Mokoko, and boyfriend Tycoco. The global Labubu craze took off in 2019 when Pop Mart introduced the dolls as “blind box” collectibles. Their popularity skyrocketed in April 2024 after BLACKPINK star Lisa was spotted carrying a Labubu keychain, sparking massive social media buzz. Pop Mart reportedly saw a 350% surge in profits earlier this year due to the trend’s explosive growth. Hollywood has enjoyed notable success in adapting toys into films, from The Lego Movie to the blockbuster live-action Barbie. In a similar move, Sony and Mattel Films also announced development on a View-Master feature this week. Source: PTI

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MoE Distributes 75 Refurbished Computers to Baghpat Schools Under Vidyanjali Initiative

The Ministry of Education has provided 75 high-quality refurbished computers to 15 government schools in Uttar Pradesh’s Baghpat district under the Vidyanjali initiative, officials announced on Saturday. The computers were supplied by the National Informatics Centre Services (NICSI) to boost digital learning infrastructure in the region. Minister of State for Education Jayant Chaudhary stated that the Vidyanjali portal has onboarded over 8.33 lakh schools, more than 5.55 lakh individual volunteers, and upwards of 2,300 CSR and NGO partners. “The programme has already benefited nearly 1.8 crore students across India through wide-ranging volunteer and CSR participation,” he said. Led by the Department of School Education, Vidyanjali aligns with the National Education Policy (NEP) 2020 and focuses on strengthening Jan Bhagidari by encouraging community and organisational support for government schools. Under its CSR module, districts submit proposals in priority areas such as digital infrastructure, sports, health, and environmental improvement. NICSI registered under the initiative and adopted the project ‘Digital Infrastructure Development in Schools’ for Baghpat district. The organisation’s contribution will provide refurbished computers to schools across Pilana, Khekra, Chhaprauli, Binoly, Baraut, and Baghpat blocks. The initiative aims to enhance digital access, support e-learning, and enable teachers and students to seamlessly integrate technology into classroom teaching—furthering the goals of Digital India and NEP 2020 in the district. Source: PTI

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India and Canada Convene 7th Ministerial Dialogue to Deepen Trade and Investment Cooperation

India and Canada have reaffirmed their commitment to strengthening economic ties during the 7th Ministerial Dialogue on Trade and Investment (MDTI), held in New Delhi. The meeting was co-chaired by Union Minister of Commerce and Industry, Shri Piyush Goyal, and Maninder Sidhu, Canada’s Minister of Export Promotion, International Trade and Economic Development. This high-level dialogue marks a new chapter in bilateral engagement, following the Joint Statement of October 13, 2025, titled “Renewing Momentum towards a Stronger Partnership”, which emphasized trade as a key pillar of mutual economic growth and resilience. Both Ministers underlined the strong foundation of India–Canada relations, built on shared democratic principles, cultural diversity, and expanding economic complementarities. They acknowledged the critical role of the Indian diaspora in Canada, which includes around 2.9 million people and over 427,000 Indian students, as a living bridge that enhances mutual understanding, innovation, and cooperation. Bilateral trade in goods and services between the two countries reached USD 18.38 billion in 2023, reflecting steady progress despite global challenges. The Ministers appreciated the rise in two-way investments and reiterated their commitment to fostering an open, transparent, and predictable trade environment that encourages sustainable and inclusive economic development. The dialogue addressed a broad spectrum of issues, including nutritional security, supply chain resilience, healthcare collaboration, and investment facilitation. Both sides also discussed ways to improve market access, regulatory harmonization, and long-term trade resilience to ensure that economic ties remain future-ready and mutually beneficial. Concluding the discussions, the Ministers expressed a shared resolve to revitalize and advance the India–Canada economic partnership based on trust, respect, and collaboration. They emphasized the importance of turning the deliberations into concrete outcomes that drive shared prosperity and define the evolving strength of the bilateral relationship. Source: PIB Photo Credit: iStock

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CBSE to Begin Recruitment for Teaching and Non-Teaching Roles in KVS and NVS

The Central Board of Secondary Education (CBSE) has announced that it will soon launch the recruitment process for multiple teaching and non-teaching vacancies across Kendriya Vidyalaya Sangathan (KVS) and Navodaya Vidyalaya Samiti (NVS). The recruitment will be carried out on a direct basis and is open to eligible Indian citizens. Online applications will open on November 14, 2025, and the last date to apply is December 4, 2025. A detailed notification specifying eligibility criteria, vacancies, and application procedures will be issued shortly by CBSE. Candidates are advised to apply exclusively through the official websites for authentic information: cbse.gov.in kvsangathan.nic.in navodaya.gov.in In a related development, the Cabinet Committee on Economic Affairs (CCEA), chaired by Prime Minister Narendra Modi, has approved the establishment of 57 new Kendriya Vidyalayas across 17 states and Union Territories. The initiative aims to provide equitable access to quality education, particularly for children of Central government employees posted in remote, aspirational, Left Wing Extremism-affected, hilly, or northeastern areas. The project, estimated to cost ₹5,862.55 crore over nine years, will include pre-primary sections and is projected to benefit more than 86,000 students, expanding the existing network of 1,288 Kendriya Vidyalayas across India. However, data from the Ministry of Education’s Department of School Education and Literacy indicates a decline in KV admissions. In response to a question raised by MPs B.K. Parthasarathi (TDP) and Sudha R (Congress), the Ministry reported that the total number of students enrolled dropped from 13,87,763 in 2020–21 to 13,50,518 in 2024–25 — a decrease of 37,245 students, marking a decline of roughly 2.86%. Kendriya Vidyalayas, managed by the Kendriya Vidyalaya Sangathan (KVS) under the Ministry of Education, follow a uniform curriculum designed by the National Council of Educational Research and Training (NCERT) and are affiliated with CBSE. Admissions primarily prioritize children of Central government and defence personnel, while others are accommodated based on the availability of seats. Source: Indian Express

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JioHotstar Surpasses 1 Billion Downloads, Redefines India’s Streaming Landscape

JioHotstar, the entertainment platform under JioStar, has officially crossed 1 billion downloads on Google Play, marking its entry into an exclusive group of global apps to reach this milestone. With over 300 million paid subscribers and more than 500 million monthly active users, it now stands as India’s largest streaming service by scale and reach. Formed through the merger of JioCinema and Disney+ Hotstar, the platform attributes its rapid ascent to a blend of localized storytelling, seamless technology, and strategic market integration. “By merging deep local relevance with innovation, JioHotstar is setting new benchmarks for how digital entertainment connects, inspires, and creates value,” the company said in a statement. The achievement follows a wave of technological breakthroughs unveiled by Akash Ambani, Chairman of Reliance Jio Infocomm and Director on the JioStar board, during the Reliance Industries AGM on August 29. Ambani introduced four cutting-edge features designed to elevate how users search, personalize, and enjoy content. Among them is RIYA, a voice-enabled AI assistant that helps users instantly locate moments, highlights, or specific clips without scrolling. “RIYA understands natural speech — from your favorite show’s key scenes to highlight reels and in-depth analyses,” Ambani explained. Another innovation, Voice Print, uses AI-powered voice cloning and lip-syncing to let viewers watch dubbed content while retaining the original actor’s voice. “Now, your favorite stars won’t just be dubbed — they’ll actually speak your language, in their own voice, synced perfectly to screen,” Ambani said. Also introduced was JioLenZ, allowing users to tailor their viewing experience in real-time, and MaxView 3.0, an upgraded, mobile-first cricket interface offering multi-camera angles, instant highlights, and live scorecards — all optimized for vertical viewing. Ambani emphasized that these developments reflect JioStar’s vision of merging content, software, and AI to deliver a uniquely immersive entertainment experience. Currently, JioHotstar hosts over 3.2 lakh hours of content — six times more than its closest competitors — and added 30,000 new hours in the past year. Within just three months of its launch, the platform attracted over 600 million users, including 75 million connected TV households. “With these innovations, we are steadily moving toward our goal of serving a billion screens — across mobile, TV, and connected devices,” Ambani affirmed. Source: Economic Times

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Why AI-Driven Layoffs Like Amazon’s Could Backfire

The business world is currently dominated by two recurring headlines — the soaring investments pouring into artificial intelligence (AI) and a steady wave of mass layoffs. Ironically, many of the same companies leading the AI revolution are also slashing their workforce. At first glance, this seems logical. Businesses, captivated by AI’s promise to boost productivity, believe they can achieve more with fewer employees — and the short-term stock market boost following layoffs doesn’t hurt either. Yet, this strategy could backfire. By cutting too deeply, companies risk weakening their capacity to harness AI effectively in the long run. Recent data shows this trend is widespread. October saw the highest number of job cuts in the U.S. for that month in two decades, even as corporate profits surged. Amazon, for instance, is planning to eliminate up to 30,000 corporate roles despite record-high stock prices. Microsoft, too, recently announced its largest layoffs in two years while reporting a 12% rise in profits. So, if not financial strain, what’s driving these cuts? In many cases, AI plays a central role. Accenture, for example, said it would lay off 11,000 workers because they “could not be retrained for an AI-driven workforce.” As enthusiasm for AI spreads across corporate America, more such decisions are likely. Experts like Geoffrey Hinton, a pioneer in AI research, have even warned that the massive capital investments being made in the field might only yield returns through significant job displacement. But here’s the catch: many companies aren’t yet reaping real benefits from AI. A Massachusetts Institute of Technology survey of 300 corporate AI projects revealed that 95% of them had “zero” return on investment. The problem lies in the assumption that AI can be seamlessly slotted into existing systems. In reality, companies are still figuring out how to integrate these tools effectively — a process that requires creativity, experimentation, and organizational change. Layoffs, however, undermine exactly those qualities. Beyond the loss of talent, layoffs often demoralize remaining employees, damaging morale, increasing stress, and lowering engagement. Research shows that companies downsizing during profitable times tend to perform worse financially than peers who retain their staff. This effect is especially severe in fast-moving, innovation-driven industries. Studies of Spanish and British firms have found that when layoffs coincide with technological transformation — like adopting AI — innovation drops as employees become more risk-averse. While small cuts may not harm creativity, large-scale downsizing can cripple it. To be sure, in some cases, trimming excess roles can sharpen efficiency and innovation. But when organizations are already constrained by heavy investments in AI infrastructure, additional layoffs can quickly become counterproductive. The truth is, revolutionary technologies like AI aren’t “plug-and-play.” Developing them is only the beginning; learning to use them effectively is equally vital. That learning depends on motivated, adaptable employees — not a workforce unsettled by fear and uncertainty. For companies racing to embrace AI, mass layoffs may seem like a quick way to balance costs. But in the long run, many CEOs could find they’ve weakened the very foundation needed to make AI work for them. Source: Bloomberg

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Study Links Chronic Fatigue Syndrome to Abnormal Breathing Patterns

A new study has revealed that individuals suffering from chronic fatigue syndrome (CFS) may often experience abnormal breathing patterns, offering fresh insight into potential treatment strategies for managing the condition. Researchers from the Icahn School of Medicine at Mount Sinai in the United States monitored 57 patients diagnosed with CFS during physical activity to better understand the link between fatigue and respiratory function. The findings, published in the journal Frontiers in Medicine, showed that many patients exhibited dysfunctional breathing—ranging from deep sighs during normal breathing to overly rapid or shallow breaths that prevent the lungs from fully expanding. Chronic fatigue syndrome, also known as myalgic encephalomyelitis (ME/CFS), is characterized by extreme tiredness that does not improve with rest, along with cognitive issues such as brain fog and concentration difficulties. The researchers observed that a lack of coordination between the chest and abdominal muscles can further disrupt normal breathing mechanics. Lead author Dr. Donna Mancini explained, “Patients can have dysfunctional breathing without realizing it, and it can occur even when they are at rest. While the symptoms of hyperventilation are well understood, we still need to explore how dysfunctional breathing specifically affects ME/CFS patients.” The study compared the heart rate, blood pressure, and oxygen saturation of the 57 ME/CFS patients with those of 25 healthy participants during cardiopulmonary exercises over two days. Despite taking in similar amounts of oxygen, around 71% of the patients displayed breathing irregularities, including hyperventilation, dysfunctional breathing, or both. The researchers noted that such breathing issues can mimic or worsen symptoms commonly seen in chronic fatigue, including dizziness, breathlessness, chest pain, anxiety, and difficulty focusing. In fact, nine participants were found to experience both hyperventilation and dysfunctional breathing simultaneously. The study also suggests that these respiratory abnormalities might aggravate post-exertional malaise—a hallmark symptom of ME/CFS in which patients’ fatigue and discomfort intensify after physical or mental exertion. Identifying and addressing dysfunctional breathing, the authors said, could open new avenues for therapy and symptom management in chronic fatigue patients. Source: PTI

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