ArdorComm Media Group

Thursday, February 12, 2026 5:12 PM

2021

Streaming services are now looking forward to creating viewers friendly content that can be watched by family

The OTT platform so far became the primary source of entertainment, especially within the mobile-first market like India. Therefore, various OTTs are moreover interested in rolling out family-friendly content, as the family audience is believed to be forming a major part of the viewership and audience market. The OTT platforms are more focused on bringing back the family entertainment time from normal TV channels to streaming channels. In this phase historical fictions, biopics of national heroes, mythology, and comedy are segments where attempt to deliver OTT content that can include family and children together as the viewer is being worked on. To look at the recent examples in this phase we can see Disney+Hotstar bringing The Empire and SonyLIV is ready to deliver the Biopic titled Rocket Boys on Homi Bhabha and Vikram Sarabhai. On the other hand, Netflix which noticed that more than 60% of its subscribers are watching kids and family content per month, will be all set to release over 50 original movies and shows targeted at the family and kids segment this year.  Source: livemint.com

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New priorities required before inculcating MedTech

Before the healthcare industry moves towards being fully-fledged health tech. A set of demarcations and regulations are required in the market. For a long decade, health tech technologies have tried to make a mark with the cutting edge in society. There were a lot of game-changing elements that mesmerized the health industry in the 20thcentury, like; antibiotics, insulin, and IVF. Yet again 21stcentury has surprised us with a new set of game-changing elements like robotic surgery, gene therapy, and COVID Vaccinations. Here, we must not forget the fact that innovation also comes with an element of risk.  New technologies and can pose a sign of threat unless guarded with the right ethics and checkpoints. With new technologies arriving daily in the era of health technology. It has become important for startups of health tech to act with checks and ethics. Ethical actions: health techs need to follow a set of ethics that can create a common base for the right set of actions for the innovations and their effects. It is then required to justify the common phenomenon that decreases the manipulation of any practices or their demand segments from people.  Demarcation: The health tech industry and the universe of its innovations are almost endless. In this regard, it becomes important to see to what extent innovations remain as a boom and not a curse. A set of defined rules to act and apply shall be set for keeping the health tech industries under the right supervision. Availability to the people: A lot of health tech innovations can be great and revolutionary but might not be available to all. This can happen in course of earning more and more profit. That cannot be a good idea to promote or support. Hence it becomes important to understand in what way the technologies can reach up to maximum people in the best way possible. Infrastructure support and acceptance: Any innovation is almost no innovation if not supported by the right and required infrastructural setup to boost it up. On the other hand, many times we tend not to accept a lot of new technologies or methods. That’s mostly because a lot of people or segments are biased to give up on older techniques. Thus, there is a strong need to understand what needs to be changed and when.

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IIT Kharagpur institutes full-ride scholarship for the JEE Advanced top 100 rankers

IIT Kharagpur has instituted a full ride scholarship to support students who figure in the top 100 of all India rankings of JEE advanced, institute director Prof Virendra Kumat Tewari said on Wednesday.   The scholarship entitled  ‘Pandit Ishwar Chandra Vidyasagar Full Scholarship for Top 100 JEE (Advanced) Rankers’ will cover the entire expenses of students who win it till they complete their B.Tech course at IIT Kharagpur, Tewari said at the institute’s 71st foundation day programme held at its campus. The scholarship will be implemented from the 2021-22 academic session and will consider students whose parents’ gross annual income is less than Rs 20 lakh, he said. “At IIT Kharagpur we believe that not a single meritorious student should have their education limited due to financial constraints … It is our responsibility as well as our privilege and immense pleasure to support all such talented and meritorious but economically challenged students to access higher education. “This scholarship is in the name of Pandit Ishwar Chandra Vidyasagar (Ishwar Chandra Bandyopadhyay) and he earned the title of ‘Vidyasagar’ for his vast knowledge in Sanskrit and Indian philosophy which was compared to the vastness of the ocean,” he said. Students require funds not only to for tuition fees but for myriad other reasons like buying  books, transportation, food and lodging, he said adding the expense may be too high for a family to pay. “The full ride scholarship will cover the entire cost of education of a student such as institution fees, hall expenses, text books, meals, gadgets and other miscellaneous expenses such as relocation expenses, personal expenses, other living costs and also to provide an out-of-pocket allowance. It will leave them free to focus on their studies and social life without worrying about money.”, said Prof Jayanta Mukhopadyay, the Dean Outreach and professor of computer science and engineering department at IIT Kharagpur. Prof Surjya K Pal, the Associate Dean of Alumni Affairs and Branding and a professor of the mechanical engineering department said the institute will bear all the expenses of the chosen student throughout his tenure. “The students you are encouraged to carry on with your studies, not only for your bright future but also for the progress of the nation”. If a student who has won the scholarship wants to be of support to his/her family, he/she can do so as there is a provision where the saved amount from the students expenses can be utilised for the benefit of immediate family members, he added. Source: PTI

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Government to mobilize Rs 31290 Crore through sovereign gold bonds: FM

From the date of the launch of Sovereign Gold Bond (SGB) in 2015, the government has collected Rs 31,290 crore. This was informed in the parliament on Monday by Finance Minister Nirmala Sitharaman. The main objective of the gold bonds was to create an alternative financial asset and also an investment substitute for purchasing or holding physical gold.  In this respect, Nirmala Sitharaman said, ‘It was the response of the public in respect of the SGB scheme which resulted in a collection of Rs, 31,290 crores in 2015-16”. These bonds have been issued on payments in Indian Rupees and dominated on grams. Issued on the behalf of the government of India by the Reserve bank of India and have a sovereign guarantee. Currently the limit for the investment of 4 Kg per fiscal year, for individuals and 20 kg per fiscal year for Hindu Undivided Families, trusts, and similar entities. The ceiling for this will be counted based on the financial year and it will include SGB purchases during the trading in the secondary market, as the finance minister stated. With that, the ceiling on investment will not include the holding as collateral by the banks and financial institutions.  Source: economictimes.com

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Now one can ger Paid leave tax credit for enabling more vaccination

Now employers will be able to claim their tax credit based on the wages of employees, who are taking off to assist their family and household members, or even to people who look to the employees for caregiving help, to get vaccinated for COVID-19.This announcement was made by the treasury department and IRS for eligible employees to take paid leave tax credits under the American Rescue Plan Act (ARPA). So that leaves can be provided to each employee getting the vaccineand also for the time required to recover from that vaccine, through September 30, 2021. Under this, the eligible employers generally will have less than 500 employees. The employers who were voluntarily giving sick leave or family leave will be able to claim tax credits equal to the wages paid for providing paid time off. Along with that, the employers are also allowed to claim tax credits for other wage-relatedexpenses, such as health plan expenses. This credit facility was created under the Families first Coronavirus Response Actand amended and extended by COVID-19 related tax relief act of 2020, which was then further extended underARPA till September 30.  Source: shrm.org

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Top ten Edtech startups to look up for in 2021

The pandemic year taught us a lot of new ways of living and certainly changed a hell lot of habits. When it comes to looking back at the history of education in 2020, missing edtech will be impossible. Either online coaching classes or K-12 coaching modules, without edtech there was no other way to keep up with the education.  Because of this a lot of edtech companies witnessed J-curve in terms of their user subscription, funding scale, attracting the interest of investors, entrepreneurs with a never expected boom before in 2020. If we look at the figures in 2020 the edtech startups attracted total funding of $1.4 billion, as compared to $1.8 billion raised by edtech startups in total for the period from 2014 to 2019. With this new trend in education and increasing demands for edtech, the Indian edtech market is expected to touch $10.2 billion in the next five years. As per the data received by Inc42 Plus, K-12 Learning solutions are expected to account for 41% of the total edtech market share by 2025 where this K-12 learning solution is estimated to see a growth of 3.7 times in the coming years. Thus, these upswing growths of startups have shown a major aspect of growth in the edtech sectors. Here are a few edtech as per Inc42 that is going to be a big hit in 2021. Classplus; empowering tutors to go digital: As per the data, close to 7 crore students take tuition every year. Focusing on the scope of such an education era. It is a very focused area to grow and with huge demand. In the last year, the company’s growth has been ten times. Thus, it can be seen as one of the most aspiring ideas for edtech. Masai school; creating a new breed of software developers and programmers: Bengaluru-based edtech Masai school is aiming for a $3.1 billion software development and programming market. Masai schools look up to train professionals as well as beginners via the income sharing agreement (ISA) model. As per Inc42, in 2021 Masai school will foray into three new verticals including a program for a pre-final year for college students for software development, UI/UX training, and data analytics. Practically; AI-based real-time attentive Index and Virtual classroom platform: The edtech startup practically offers an AI-based real-time attentiveness index and a virtual classroom session to schools. Practically is expected to generate revenue of 40 crores in the financial year 2022. As the startup is looking out for pan India expansion in 2021. There are various other ambitious edtech startups to look up for in 2021 that can create a huge market space for edtech. These are quizizz, skillmatics, textbook, Winuall.  These startups will be the future of Indian edtech trends in the coming times.

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Applause Entertainment partners with Amar Chitra Katha to create animated contents

New Delhi: Aditya Birla Group-owned content studio Applause Entertainment on Tuesday announced an exclusive partnership with India’s iconic comics Amar Chitra Katha marking its foray into animation content. As a part of the collaboration, the studio has acquired the license to the Amar Chitra Katha’s catalogue comprising more than 400 titles which will be developed and produced into animated content. So far Applause has produced and released 25 original series such as Scam 1992, Criminal Justice, City of Dreams, Undekhi, Mind the Malhotras and Hostages, among others, that have streamed on Disney+Hotstar, Amazon Prime, SonyLIV, Netflix and MX Player. Amar Chitra Katha titles cut across genres such as epics and mythology, history, fables and humour, stories of bravehearts and visionaries. Founded in 1967 by the legendary Anant Pai, Amar Chitra Katha has been a pioneer in comic book storytelling for children and is a cultural phenomenon in India. “Like millions of other people, I have grown up reading these comics and as a child, imagined them with dynamic visuals and dramatic sound and action. This is our opportunity to realize that dream. This partnership is also a small step towards helping export Indian culture by taking a unique and deep-rooted cultural brand like Amar Chitra Katha to screens across the globe,” Sameer Nair, CEO, Applause Entertainment said in a statement. In the recent past, Amar Chitra Katha has forayed into the digital space with all its books available on the Amar Chitra Katha app, besides remaining present on multiple digital platforms such as Alexa, YouTube and others. Preeti Vyas, president and CEO, Amar Chitra Katha said the partnership with Applause Entertainment would help to take its rich storytelling heritage to Indian and global audiences through animation. “While we continue to keep our founder, Anant Pai’s dream alive by telling new stories and creating fresh content in print and digital formats, we are also keen on presenting our stories in an animated avatar. We are confident that the (Applause) team, by adapting our stories to animation will help in providing the new and future generations of Indians a crucial link to our past,” Vyas added. Source: Mint

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DMK is on the way to give a professional touch to temple appointments

According to its electoral promise, to appoint aspirants belonging from all castes as temple priests, the DMK government on Saturday appointed 24 trained ‘archakas’, belonging to various communities as priests in the shrine. The appointment orders were handed over by chief minister M K Stalin, the orders were of the Hindu religious charitable Endowments Department for 75 personals making appointments to 208 positions in various segments. The appointments also include 24 aspirants who completed their training in the state-run center for becominga priest in Hindu temples with 34 others as well, who had completed their training in ‘pathshala’ as ‘archaka’.  Also, these 208 appointments include “Bhattacharyas, “Odhuvars” Poojaris, and technical and office assistant. They were all recruited after due process, said the government.  In this recruitment we can see, Bhttacharyas who are Vaishanaite priests, Odhuvars who are trained in Tamil Devotionalhymns composed by Shaivite saints which also include Appar and Manikavasagar in praise lord of shiva. Source: theeconomictimes.com

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An Indian population-specific cancer gene panel launched by 4basecare

A panel was chosen from the whole-exome and transcriptome data of over 1500 cancer patients, for 28 different types of cancer.  As per the company, most patients as a part of data sampling were on stage III and IV of the disease. Along with that, all the options in the standard of care were exhausted.  As per the company, the TARGT indigene cancer panel is based on data generated from tumor tissues resulting in better success rates using precision medicine in the treatment of cancer.  Dr. Hitesh Goswami, CEO 4basecare, said, “Our vision is to leverage technology to develop affordable solutions, to customize the patient care in oncology. With TarGTIndiegene, we wish to help out with precise ways to personalize the treatments for Indian Cancer Patients. The data collected from the research have helped build the largest source of mutational signature identified in a cancer patient in India”.  Source: Healthworl.com

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IIM Ahmedabad goes a level up hi-tech: Launches the center for data science and artificial intelligence

The Indian Institute of Management has launched the Brij Disa center for Data Science and Artificial Intelligence (CDSA). This center will be devoted to assure high-quality research in the fields of data science and artificial intelligence. The research findings are aimed towards supporting the government, policymaking, and businesses. The objective of this center is to bridge the gap between scholars and practitioners within the data-intensive organization. With that, there will be undertaking case study pattern research to analyze and understand the ongoing industry practices. Which will also help in developing case studies for classroom learning. The philanthropic support for the establishment of this center has been done by Deepak Gupta, Joint Managing Director, Kotak Mahindra Group.  The CDSA will also be focused on the dissemination of knowledge to a large audience through conducting workshops and conferences. The center will also be looking forward to taking up various consulting projects that demand critical thinking and have considerable importance in the industry with vibrant players. Source: Indianexpress.com

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